Have you gotten one of these search engine optimization emails?

 - Guaranteed top ten search positioning anywhere from $9.99 to $99.95
 - Guaranteed top positions in Google in 10 days or less
 - Guaranteed top rankings on Google, MSN, and Yahoo
 - Free top ten positioning on Google, MSN, and Yahoo

Let's bust one of the first and biggest myths of search engine optimization... Nobody can guarantee anything! While there are bunch of savvy search engine guru's out there, none of them can guarantee any position on any search engine, unless we're talking about paid placement (PPC) going to the highest bidder and the biggest wallet.

Let's put it into some context by starting with organic search engine optimization. There is not a single person or company that knows the mind of Google, MSN, Yahoo or that has all the answers on any given day. No one can guarantee what any of the major three search engines will do from day to day, when an algorithm will change, when a competitor might creep up, etc.

When you can't control a search engine, how can you control the results? You can't, for this reason, run the other way when you get that email, letter, or phone call from an individual or company with wild claims of guaranteed #1 positioning.

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