adMarketplace Review 2012

admarketplace review

 

 

 

 

adMarketplace Review:

This adMarketplace review is based on test that lasted just over 30 days beginning around June 18th, 2012 when I was first contacted by an adMarketplace representative. I informed my new rep that I’ve been contacted by many “alternative traffic source” companies and what my CPA target was. He assured me that it was possible to reach our desired CPA.

I was instructed to run a 30 day minimum test in which the first 15 days would be for data collection purposes and the last 15 days would be for making tweaks to reach target CPA. During the first 15 days of testing, our internal reporting showed that 83% of traffic coming from the adMarketPlace network bounced with duplicate clicks from the same IP addresses being evident in our reporting.

We made additional tweaks to our account and reviewed final data for the duration of our adMarketplace test and were sadly disappointed with our CPA after 30+ days of trying to dial everything in.

During the process of this traffic test, I looked for adMarketplace reviews and all I could find were reviews from employment sites. I was somewhat surprised I could not find any traffic reviews on a company that seems to be getting accolades in the search syndication space.

adMarketplace Review Conclusion:

To be fair to adMarketplace, we could never get our tracking pixel to fire correctly, but we did provide conversion IP data so they could correlate conversions back to their syndicated traffic partners. While some traffic sources did show promise, we were never able to get close enough to our target CPA to prolong the test any further than the end of July 2012.

Here’s my main concern with companies that provide syndicated traffic or provide alternative Internet traffic; Most claim traffic is high-quality and target CPA is attainable, but they all want you to experiment on your dime. I’d like to see some of these companies start sharing the risk with advertisers. If you can’t deliver on quality traffic or target CPA offer some refunds or credits.

I hope this adMarketplace review helps online marketers no matter what their niche might be.

adMarketplace Review

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5 thoughts on “adMarketplace Review 2012”

  1. Thanks for the thoughtful review. Great to hear that we sent you some conversions, and I agree that not getting a pixel placed properly was a serious impediment to campaign success. Our platform is much more effective in hitting advertiser CPA goals when we receive real-time performance data. In fact, adMarketplace has a 85% renewal rate when advertisers can share sufficient, relevant data during their test period. Given the breadth of our search network, performance data is key to adjusting bids on both traffic sources and keywords. Feel free to reach out to me with any questions about our platform or network. We would love to have you review the next generation of our platform (Advertiser 3D) when it launches at the end of Q3.

  2. I’d be interested in testing platform, but also interested in hearing your input / feedback on sharing monetary risk with advertisers. We like many have an unlimited advertising budget when we are able to hit conversion target(s) but like most advertisers, we don’t want to invest $20,000 to reach a small number of conversions that don’t recoup the initial investment. I set up an Adwords account for a client a month or so ago and have generated nearly 100 new paying clients per week. That’s powerful traffic and we didn’t have to waste advertising dollars trying to make it work. We dialed it on day one so that it was profitable. (Good keyword research)

    To date, I have not found an alternative traffic source that can deliver the quality of conversions that Google / Bing can. I keep hoping to find additional traffic sources that deliver quality results….for now, I’ll keep hoping.

  3. @ Adam J. Epstein

    I would just like to say that you lack of respose speaks volumes.

    As an offline business owner I am constantly contacted by print advertisers ho all claim I will make a good ROI on my advertising investment… I tell them to set me up with a free campaign to start and If it proves to be profitable, I will continue to run the campaign at my expense… It’s a no brainer in my opinion.

    Funny how they never get back to me!

  4. @ Adam J. Epstein

    I would just like to say that your lack of response speaks volumes.

    As an offline business owner I am constantly contacted by print advertisers who all claim that I will make a great ROI on my advertising… So, I tell them to set me up with a free campaign to start and If it proves to be profitable, I will continue to run the campaign at my expense… It’s a no brainer in my opinion.

    Funny how they never get back to me!

  5. Thanks for your post Pat. I was contacted through this site today from another big traffic network that has read some of my reviews and asking me to give them a test run. If they give me some free traffic or willing to share the risk, i’ll be posting a new article with results.

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