This adMarketplace review is based on test that lasted just over 30 days beginning around June 18th, 2012 when I was first contacted by an adMarketplace representative. I informed my new rep that I've been contacted by many "alternative traffic source" companies and what my CPA target was. He assured me that it was possible to reach our desired CPA.
I was instructed to run a 30 day minimum test in which the first 15 days would be for data collection purposes and the last 15 days would be for making tweaks to reach target CPA. During the first 15 days of testing, our internal reporting showed that 83% of traffic coming from the adMarketPlace network bounced with duplicate clicks from the same IP addresses being evident in our reporting.
We made additional tweaks to our account and reviewed final data for the duration of our adMarketplace test and were sadly disappointed with our CPA after 30+ days of trying to dial everything in.
During the process of this traffic test, I looked for adMarketplace reviews and all I could find were reviews from employment sites. I was somewhat surprised I could not find any traffic reviews on a company that seems to be getting accolades in the search syndication space.
adMarketplace Review Conclusion:
To be fair to adMarketplace, we could never get our tracking pixel to fire correctly, but we did provide conversion IP data so they could correlate conversions back to their syndicated traffic partners. While some traffic sources did show promise, we were never able to get close enough to our target CPA to prolong the test any further than the end of July 2012.
Here's my main concern with companies that provide syndicated traffic or provide alternative Internet traffic; Most claim traffic is high-quality and target CPA is attainable, but they all want you to experiment on your dime. I'd like to see some of these companies start sharing the risk with advertisers. If you can't deliver on quality traffic or target CPA offer some refunds or credits.
I hope this adMarketplace review helps online marketers no matter what their niche might be.