Last night I did something I have not done in quite some time…I was looking for potential #website gigs on #craigslist – I did find a few that looked interesting, something jumped out at me that #businesses and people have not figured out…While literally anyone can build a #website – There are services like Wix that have made it drag and drop simple. But there are two critical elements being severely overlooked; #websitetraffic and #conversions – A website without traffic or visitors is like a billboard in the desert, and a website that cannot convert that traffic to your end objective is useless. Think about it..would you trust a builder that said they could build you a house for $2000 or forgot to factor in doors, windows, or plumbing? Building a website without giving thought to getting visitors or converting that traffic is poor planning and a waste of time and resources. There are many amazing website designers that can create some works of art, but haven’t a clue about getting or converting traffic. Same reason you go see a specialist vs your general practitioner for a problem with your heart. If your website strategy or current webmaster has no planning for getting and converting your visitors…It’s time to TERMINATE them. If you want more traffic and converted sales or leads through your website and online efforts, let’s talk about your goals for 2016. I’ll Be Back with more information like this in 2016.
About a year ago I had met with a prospective client through a friend. I did an evaluation of their old website and proposed some potential solutions. They asked me to put together a quote and I never heard from them again. They took the information I gave them and rebuilt their website on their own thinking they would save some money.
Fast forward, they ended up talking with my partner through another friend. They are in need of online marketing because a year later they still don’t have any traffic to their website.
They discovered the “billboard principle”…
Without Marketing Your Website Is Just A Billboard In The Desert
Today, anyone with a little effort can build a website, but without a marketing strategy no one will ever know you website exists.
It does not matter what method you choose to get traffic to your website; organic search, pay per click, social media, etc. you have to consider what you are trying to achieve once traffic reaches your website. Are you trying to promote a product(s), service(s), signups, or some other type of conversion.
This is where the real work begins. This is where my expertise can put your business or service on the map.
Overlook this step and no one will ever know your products or services exist. Don’t let your website become a billboard in the desert. Let me help you do a thorough evaluation to help you grow your online business.
As with any #onlinemarketing or #socialmedia campaign it can take time for the #seedplanting to take root and yield results. I am continually amazed at how many people are looking for a #silverbullet. Some magical button that I am going to push and #leads or #sales will instantly appear. Anyone who is truly #successful #online has put in the #hardwork to get there. If you have a #brickandmortar you’ve done double duty. In the near future I will share some personal and client stories to illustrate. In the interim, set some goals, test and measure results, make adjustments, test and measure again. Every business is different as are search volumes and cost to generate leads or sales. Be patient and give your efforts time to produce the results you are looking to achieve. #ppc #payperclick #onlineadvertising #onlinemarketing #internetmarketing #googleadwords #bingads #socialmediamarketing #contentmsrketing #videomarketing #websitemarketing #ecommerce
As with any #onlinemarketing or #socialmedia campaign it can take time for the #seedplanting to take root and yield results. I am continually amazed at how many people are looking for a #silverbullet. Some magical button that I am going to push and #leads or #sales will instantly appear. Anyone who is truly #successful #online has put in the #hardwork to get there. If you have a #brickandmortar you've done double duty. In the near future I will share some personal and client stories to illustrate. In the interim, set some goals, test and measure results, make adjustments, test and measure again. Every business is different as are search volumes and cost to generate leads or sales. Be patient and give your efforts time to produce the results you are looking to achieve. #ppc #payperclick #onlineadvertising #onlinemarketing #internetmarketing #googleadwords #bingads #socialmediamarketing #contentmsrketing #videomarketing #websitemarketing #ecommerce
I’m a long-time WordPress developer / user and have been pleased overall with the product. But I ran into something today that caught me off guard and now has me doing some more digging on WordPress security utilizing several of the top security plugins on the market today. I typically use two:
- Securi Security
I’m not going to write about differences or pros & cons of either security plugin.
To be conservative, I’ve done 2,000+ WordPress installs over the years, but 2015 is a completely different animal. In the past hackers might deface a website, but they’ve gotten more clever; Now they don’t deface your website, they secretly install their malware or spam software to run quietly undetected unless you are paying attention to server logs or your data center / ISP sends you some sort of complaint.
Typically, WordPress has been one of the most secure CMS / Blog platforms available although there are constant updates required. With that said, it still has been a fairly stable and secure platform.
What I have seen more recently is that even with a clean up to date WordPress install on a web server that is also up to date is that hackers are still easily gaining access and installing their spam scripts or malware. One site I found this week was running both Wordfence and Securi Security and neither one of them during a scan detected anything abnormal, but my server logs said otherwise. When I FTP’d into the site, there are all types of PHP files that did not belong there..I manually cleaned up the site and ran the scan again..Upon the 2nd scan, Wordfence picked up one file I had missed.
Now I have to question the reliability of two of the top WordPress security plugins on the market.
Another thing I’ve noticed during installs is that if you do not change / hide the way your user profile displays vs. showing your actual login username, lurkers are quickly taking note of your default UN which should never be “admin”.
If you have seen anything similar with your WordPress installs please share below. I will continue to update and share any new information I come across.
I would like to thank my friends at Virtbiz, a local Data networking and web hosting company located in the Dallas Metroplex area.
We are unfortunately unable to make customization to a shared server’s php.ini file on behalf of a single account. However, the end result can be easily accomplished by using a user.ini file.
To set up a user.ini file, perform the following steps:
Log in to your cPanel account.
Navigate to the File Manager (Home >> Files >> File Manager) interface.
Click the Web Root.
Select the Show hidden files checkbox.
Click the target directory. (public_html)
Click New File.
In the Create a New Field text box, enter .user.ini
Note: Do not forget to include the period that precedes the file name.
Click Create New File.
Click .user.ini and click Edit.
Enter the PHP directives that you wish to adjust for the directory and click Save.
You will most likely be interested in the following directives:
For instance, if you wish to make this a maximum of 8MB, you would enter:
upload_max_filesize = 8M
post_max_size = 8M
I hope that this information is helpful.
VIRTBIZ Internet Services