The Funny Thing About Internet Gurus

The other day my son was reading a copy of Mike Filsaime’s “The Secrets To Building A 7 Figure Business Online / MarketingDotCom”. He read a section where the author Omar Martin talked about newbies to Internet marketing getting information overload. My son asked me; “Dad, do you have information overload? You can get information overload if you try to read too much stuff”.¬† I had to tell him the truth so I said YES.

I’ve been involved with Internet marketing since 1999. As a professional Internet marketer, there is always a new tip, trick, tool, method, or gadget that can help customers generate more traffic, visitors, conversions, or sales. As an Internet marketer school never stops. I’m acclimated to Information overload, it’s in my DNA. But for the business ownner or Internet newbie, Information overload can stop you in your tracks.

Here’s the issue I have with “The Big Internet Guru’s” – while most will tell you to pick one to three mentors and stick with them, they all sell, cross-sell, product launch one another’s products. Maybe I sign up for information on Frank Kern’s Mass Control 2.0, next thing I know, I’m getting an offer From Frank on Mike Filsaime’s Butterflymarketing 2.0. Don’t get me wrong, I respect everyone of these guys. It’s my job and responsibility to keep up with the latest trends, but I now read much of my Internet marketing peer’s email from my spam bin. Sign up for 10 guru’s email lists and multiply it by 10.

So where do you start? If I had to start all over again, I would start by seeking out a mentor(s) in your specific niche or area of Interest. Find a marketing mentor who has a proven track record in your field or area of interest. If you start signing up for emails from SEO gurus, Blog Gurus, Social Media gurus, or Video marketing gurus as a newbie you WILL end up with information overload.

What would I do next? Start with the basics. Whether you start with organic traffic, Pay Per Click, or Video marketing, start with one and see it through. Internet marketing is a bit like building a house. If you try to shingle the roof before you pour the foundation and frame the house, you’re likely to have some issues.

Here is a good resource for Adwords and good marketing fundamentals:

Perry MarshallDefinative Guide To Google AdWords – 5 day intro. great if you are interesting in learning more about Google Adwords / Pay Per Click marketing. Perry is a down to earth common sense guy and plugged into the latest information regarding Adwords marketing. I had the priviledge of taking part in his 4 Person Round Table in Chicago.

Pitfalls of YouTube Video Sharing

This article is not a recant of my previous position on third party video hosting or video sharing such as YouTube, Revver, Google video, etc., but it is a modification on how third party video should be used. With that being said, third party video will almost always reach a larger audience than video that you host on your own server / website.

Here’s why I’ve modified my position slightly on third party video; The other day I received a call from a customer in shock when the office manager looked at the video for the first time. When the YouTube video completed it displayed some “similar or relevant” videos at the bottom of the clip. One clip was some guy zoomed in on his arm-pit trying to simulate someone sticking a finger in a rectum. They were mortified as a medical practice that a potential patient or client would see something completely unrelated to their practice.

While YouTube does allow you to turn this feature off, it doesn’t hide unrelated video content if the person clicks through to YouTube. Third party video does have a place, but I’m not sure the best place is on a website where you are trying to control what your visitor may or may not see.

Negative Factors – Video Sharing Services:

  • No control over what other videos your visitor or potential customer might see
  • Third party video gives your visitor an opportunity¬† to click off of your website
  • Potential loss of a customer due to click throughs.
  • Potentially exposing your customer(s) to illicit, provocative, racial, or insulting types of video content.

Unless YouTube, Revver, or some of the other major third party video hosting sites can better control the definition of “relevant videos” and what a user might be exposed to, I would say that each business needs to evaluate how it uses third party video hosting and whether or not the video placement is the right option for your specific website.

For my customer in particular I will end up making the video self hosted.

What negative experiences has your business experienced by using third party video hosting such as YouTube, Google video, Revver, BrightCove, DailyMotion, MySpace, Vimeo, etc? Share your opinion with our visitors.

Yahoo Marketing Conversion Reports | What’s Wrong Now?

Getting ready to call my Yahoo marketing rep. Yahoo is again showing business customers that they may not be able to keep up and compete with Google Adwords marketing.

Last week Yahoo marketing / PPC reporting starting running behind. As of this writing, Yahoo conversion reports are off by over three days. My particular report shows 4/10/09 10:45AM. It is now 4/13/09 7:30PM CST.

Again, this is my major complaint and it should also be the major complaint of all Yahoo business customers. How can a business know whether it is making money, conversions, or loosing money if Yahoo conversion reporting is not working or off by three days? If companies loose money during the days when Yahoo reporting is off, will Yahoo reimburse companies if they loose money while reporting is off?

How far off is your Yahoo reporting? Have you talked with our Yahoo rep? Share your story or report with other readers.