Category: cpa-offers

Mobile Search and Product Convergence

on 17 April 2010  Articles, CPA Offers, Ecommerce, Mobile Marketing, Mobile Search  2d Bar, Bar Code Scanning, Brick And Mortar, Brick And Mortar Stores, Category Level, Google, Google Searches, Initial Search, Internal Search, Local Searches, Maximum Effectiveness, Mile Radius, Mobile Search, Personal Thoughts, Screen Projection, Stock Bulbs, Store Searches, Tv Brand, Tv Model, Web Presence

With all the promise for mobile search, 2D bar codes, bar code scanning, etc. I thought I would share a personal experience today and my personal thoughts on where I think mobile search and product convergence will be an amazing step forward for consumers.

I have a large screen projection TV; the bulb blew out and I wanted to replace it. While I found many online places I could have purchased one and waited for delivery, I wanted to purchase one locally within a 25 mile radius. This was also an experiment of sorts. After making several phone calls and discovering that local stores were closed or do not stock bulbs or parts for TVs 2 or more years old I tried something different in my searching.

My initial Google searches and authorized repair store searches came up empty. The store I'll plug for free is Fry's Electronics. When I went to their site, my initial search by part number came up empty on both the TV model # and the bulb model # I was looking for. After doing a broad search on the site by TV brand, I stumbled upon the bulb # I was seeking.

Once I found the bulb, everything else was awesome; I was able to check for in-store pick-up before I jumped in my car.

Conclusion: Brick and mortar sites both on local search and internal search fail to deep link effectively for mobile local search. At the point in which brick and mortar stores have internal search that is deep enough for consumers to find parts or products easy, both desktop and mobile search will be limited in their effectiveness to help consumers find the products they are looking for via mobile device.

For mobile local search to be powerful for brick and mortar stores, they will need to make sure their products are deep linked on the web. A category level only web presence will not have maximum effectiveness for mobile local searches. Once brick and mortar stores allow their products and parts to show up on the web for local search based on a part number, zip code, sku, etc. they will start to realize the power of local search on mobile devices.

Read my 2nd product search on the same day...

This test was a pure mobile local search attempt.

My wife asked me to find a board game for her that she really liked. The name is fairly popular and should have produced at least one local result. Unfortunately, it did not. A mobile search for a game name, zip code and 2nd attempt based on game name and city resulted in zero useful results. i drove to three stores before I finally found the game I was looking for.

Conclusion: Local retailers, brick and mortar stores are missing out on the growing mobile search market, which is also helpful for desktop searchers. PubCon Dallas 2010 reported that Google attributes one-third of all mobile searches as local in nature. (I'll look for the actual report and post at a later date when I find it)

As consumers do more searching on their web enabled smart phones, savvy brick and mortar retailers can gain new customers by ensuring their products can be found on the web by mobile searchers.

Have you done a local search on your mobile phone for a product? Did you find it? Could not find it? Share your mobile search story with our visitors.

Lead Generation Services - Private CPA

on 31 December 2009  CPA Offers, Lead Generation, Pay Per Click  Affiliate Marketing, Array, Cost Per Action, Cpa, Generation Efforts, Generation Services, Lead Generation, Marketing Companies, Middlemen, Next Level, Pay Per Click, Search Engine

Do you need more leads for your business? Are you looking to make 2010 the year you bring your website or business to the next level? If so, Search Engine Pro is happy to help you generate leads for your business.

Drop us a line to discuss your specific and unique lead generation needs.

How does it work? and what is a private CPA?

A private CPA = private cost per action arrangement between Search Engine Pro and you. We generate exclusive leads for your business or enterprise. There are no middlemen, CPA, or affiliate marketing companies in the middle.

Need to see some examples of our lead generation efforts? See: Lead Generation PPC

Affiliate Marketing Data

on 08 September 2009  Affiliate Marketing, CPA Offers  Accountability, Affiliate Management, Affiliate Marketing, Affiliate Partner, Bottom Line, Click Bank, Commission Junction, Conversion Rate, Conversion Rates, Conversions, Duration, Loose Control, Management Companies, Management Company, Marketing Data, Pixel, Recent Article, Swing, Test Site, Traffic

I thought I would post a follow up to a recent article I posted regarding Commission Junction performance. Over the weekend I ran a test on one of our own offers replacing a top performing Hydra Network offer. What was the result? A mind-blowing 59% conversion rate. Of all the traffic that hit our thank you page for our test site, 59% of that traffic converted on the thank you page offer. This beat out the highest performing affiliate offer to date that converted at 26%.

I will monitor results for the next couple of weeks and report back with findings and an averaged conversion rate over the duration of testing. What does this demonstrate? Affiliate offers may not convert as well as your own offer. While affiliate offers are convenient, you loose control of conversions and accountability if the affiliate partner will not let you put a tracking pixel on their site. We have seen affiliate offers swing between 3% and 26% conversion rates on average.

This is why many folks are exploring "licensing". A term for contracting directly with a partner to generate leads, sales, traffic, vs. going through an affiliate management company such as Click Bank or Commission Junction. I'm not condemning Click Bank of Commission Junction because they surely have made many folks a bunch of money.

The bottom line is this. If you are not looking at and measuring your conversion rates, you are leaving money on the table.

What are your thoughts on affiliate offers through some of the major affiliate management companies? Share your thoughts and findings with our visitors.

Commission Junction - Affiliate Marketing

on 29 August 2009  Affiliate Marketing, CPA Offers  Affiliate Management, Affiliate Marketing, Commission Junction Affiliate, Commissions, Conversion Rate, Conversion Rates, Conversions, Hunch, Hydranetwork, Joke, Loser, Management Networks, Marketer, Marketing Commission, Month Of August, Numbers Don, Poor Performance, Proof, Stack, Startling Differences, Success Stories

Commission Junction is joke unless someone can prove me wrong. After some split testing along with some CPA network offer tests, Commission Junction comes up a loser in every test.

We recently let a HydraNetwork CPA offer run its course. The first month it made over $5000 with our offer converting at over 25% for the month. For the month of August in which one of our offers expired, it closed out at a conversion rate of just over 21%. The offer paid out less than $10 for each conversion.

How's that stack up with similar or identical offers on Commission Junction? We ran a CJ.com offer from the same company with a slightly different ad and it barely converted at 3%. After testing another offer from a major company we had ZERO conversions for our test on 8/28/09.

In yet another test, we bought some products for our office through a Commission Junction banner on one of our sites, and the order never recorded. Only after contacting the vendor directly did they give us credit for the purchase. CJ.com lists various reasons why a click or conversion may not register successfully. Our take is that most affiliate management networks are designed to break easily to reduce commissions paid out. (No hard proof, just a professional hunch)

In addition to our split testing, we track all of our outbound clicks to affiliate offers and those numbers don't always match and some with startling differences in some cases.

Are you a Commission Junction marketer? What have your conversion rates been like? Are you a super affiliate or know of other programs similar to CJ.com that convert better? Share them with our visitors by responding to this article.

We will continue to test various offers through the Commission Junction network and report any success stories, but for now we remain disappointed with the poor performance of CJ.com offers we've tested against other successful offers on other networks.

The Truth About Affiliate Marketing and CPA Offers

on 08 May 2009  CPA Offers  Affiliate Companies, Affiliate Marketing, Affiliate Program, Blogosphere, Bottom Line, Business Associates, Click Throughs, Contracts, Conversion Rate, Conversion Rates, Conversions, Cpa, Direct Marketing, Exact Results, Heavy Hitters, Margins, Online Marketing, Open Challenge, Peers, Service Providers

The truth about affiliate marketing and CPA offers. While I won't call everyone who runs an affiliate program a crook let me share some of the results we have seen in testing with one of our other business associates. Before I do that let me tell you this. Most affiliate companies do not want to pay you a commission. Why? because it eats away at their margins plain and simple.

For the past 90 days we've been testing several affiliate offers with one or peers in the industry. We both started with the same offer. Their first month, generated over $50k and we hit $6k. For both of us it represented about a 25% conversion rate on our click throughs to the same offer. During the 2nd month both of our conversions dropped to 15% and now in our 3rd month of testing we are at 10% conversions.

We tested another affiliate offer and saw the same exact results. First month conversions are high and then subsequent months slowly deteriorate.

Affiliate marketing can be lucrative and there is certainly money to be made, just be aware of this. Affiliate and CPA offer providers are always looking for ways to reduce payouts. I'll even throw this out into the blogosphere as an open challenge for someone to prove me wrong.

So what do the heavy hitters do? The heavy hitters in online marketing have direct marketing contracts with product and service providers. They get paid on a percentage of the overall sales. No affiliate links or affiliate IDs to mess with.

As you look at affiliate offers, don't get hung up on a specific product, brand or payout. The bottom line is conversion rates and how much your affiliate check is each month. Some offers may pay less, but have a higher conversion rate than offers with high pay outs.

Monitor and track your conversion rates every month. If an offer starts to drop find something else.

Look for more updates to come on this fun and sometimes frustrating area of opportunity.