What You Need To Know Before Registering A Domain Name

I’ve been helping a friend gain control of a domain name he acquired when he purchased a T-shirt brand earlier this year. We’ve been trying to get it transferred into his possession or control for nearly three weeks now. Interestingly many people don’t grasp the importance of maintaining or keeping control of their domain.

Trying to transfer a domain name away from a reseller account can take up to 7 days on each attempt and domain name transfers fail often oddly.

Here are some tips if you are considering the purchase of your first domain name or acquiring a website:

  • If you are purchasing your first domain name, never have a friend or family member do it
  • Make sure the domain is registered in your name and using an email address that is under your control
  • Always safeguard your logins as if they were gold. Keep them safe, backed somewhere…not just saved in your email somewhere
  • Always try to purchase your domain name through a major registrar such as GoDaddy, Namebargain, etc. There are a few exceptions where I recommend Network Solutions as they are over-priced at the moment.
  • If you purchase your domain name through a reseller, make sure you are not limited in your ability to manage the domain name or move it. In the example above with my friend; His domain was registered through WIX a Network Solutions reseller, but they prevent him from fully managing his domain or editing DNS / Name Server entries.

If you buy a website and you don’t have full control of the registering email address, you don’t really have full ownership of your domain name.

Honest Rent A SERP Review – Real Review of RentASERP

When I first saw the video sales pitch I was thoroughly impressed with the quality of the video and the claims of renting out domains without having to talk with people using the Rent A SERP theme and Rent A SERP plugin. I quickly set up a test domain and noticed that the theme collects some contact details if a visitor decides to try renting the domain for 5 minutes.

My first thought after seeing the theme is what are these guys doing to get a single page website to rank and stay ranked to rent out the SERP / domain.

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(No mention of “The System” or how it can optimize “The Entire Site” and Rank It)

I went to the webinar replay that Devin Zander and Mario Cimmino held… I was hoping to get some more insight into what system they were using to get their one page theme to rank and stay ranked for renting out a domain.

DISAPPOINTMENT – As I started to watch the webinar video replay, my excitement for this product went to buzz kill. They don’t show any methodology for utilizing the Rent A SERP theme and plugin as intended in the sales video…the theme and plugin are designed to collect prospects for SEO clients…not actually renting a specific domain. I find this quite bizarre as the concept of the plugin for renting out a domain is genius, but it seems these guys are more interested in generating ongoing SEO work vs. actually renting out domains using the plugin. There’s also an OTO / up-sell for a mastermind group that costs $497.

I’ve submitted a support ticket asking for more information on specifics regarding just Rent A SERP and will update this post later.

In closing, I think the Rent A SERP plugin has some value to use with a multi-page website that have a chance of staying ranked on page one for local keywords, but looking for some proof that the one page theme can have any staying power. I’m going to keep the theme and plugin. Unfortunately, the plugin cannot be purchased seperately.

ScreenShot_2014-07-01_11-16-16

Network Solutions Review – Scalping Customers

Network Solutions Review

I’ve used Network Solutions for many, many, many years. Today while helping a client renew a domain which had expired on 8/6/12 I was surprised to see a new fee (not sure how long they’ve been doing this) called a “Reinstatement Fee” of $25.99. A one-time charge to reinstate a domain name that has expired. This is yet another method of scalping customers for more revenue. I could see Network Solutions charging this fee if a person had to manually reinstate or activate the domain, but the system is completely automated.

Seems some domain Registrars are following the way of many banks and looking for new ways to add additional fees to domain registrants. Network Solutions was the first and original registrar for .com, .net and .org domains. While many registrars have gotten competitive, Network Solutions still charges $35 for a year domain registration as they did nearly 20 years ago.

Are you aware of any other add-on fees Network Solutions or other registrars are charging? Share your comments or story below>>

Network Solutions: History

Will Google Split Non-hyphenated Keywords In Domain Name?

This was a recent question submitted by a reader:

Q: Will Google split the non-hyphenated keywords in domain name?

A: Yes, Google was actually one of the first search engines to do this. Now Bing and Yahoo also have the ability recognize separate keywords in a non-hyphenated domain name.

With that being said, I still purchase numerous hyphenated domains each year for various reasons:

  1. A hyphenated domain is great for display URLs and pay per click advertising.
  2. A hyphenated domain can rank just as well as a non hyphenated domain name. (The major consideration is whether or not you are targeting search traffic or type-in traffic.)
  3. Hyphenated domains are easier to read and can give you an extra advertising line when used as your display URL in your PPC advertising

The Importance of Domain Name Selection

I was on a call a couple of weeks ago with Perry Marshall and Jonathan Mizel. Jonathan brought up an interesting point that I’ve been talking about for a long time.

Today, everything you do online can be copied. Your content, your Google Adwords campaigns, etc. There’s not much you can hide or that cannot be reverse engineered. The one thing a competitor cannot take from you is A Good Domain Name. A well thought out or unique domain name can make a big difference in the amount of traffic you receive to your website.

Here are a few examples: (no hyphens – geo-targeted)

While the above domains may not include the exact name of your business they are still valuable as they can insulate your primary domain or can be used as your primary domain. These are also considered keyword domains as they contain actual search terms that an internet searcher might query. If you can match a keyword domain with good content, you are literally guaranteed top ten placement with the major search engines.

Another form of the same type of keyword that many overlook are hyphenated keywords. Hyphenated keywords can do just as well as a non hyphenated keyword, but they are also really good for use in Adwords or PPC marketing campaigns. They are great for testing / split testing ad copy and also act as an extra line in your advertising as the display URL. (e.g. Personal-Car-Shopper.com, We-Approve-Any-Credit.com, etc.) your display URL can expand or enhance your ad message.

Here are a few examples: (hyphenated domains geo-targeted and ad focused)

  • Texas-Real-Estate.com
  • Personal-Car-Shopper.com
  • Dallas-Website-Hosting.com
  • We-Approve-Bad-Credit.com
  • Certified-Diving-Trainers.com

As you can see a hyphenated domain name provides a readable additional line in your Adwords or other PPC campaigns.

In addition to being unique to your business and your website, domains are like virtual real estate. They can increase your marketing and provide additional value to your business. Just like real estate there is a limited supply. No matter how much a competitor might try to copy your website or your Pay Per Click ads, they can’t take a good domain name that you’ve registered for your business.

keyword-domainsNotice how the add below with the keyword rich domain name is a bold green. It actually makes the ad stand out from all the other ads. You can get as creative as you want with display URLs.

If you haven’t registered any keyword rich ad focused domains for your business you might want to consider it… You might uncover a gem that will increase traffic and branding for your website.

Don’t want to do your own keyword research? We’ll be happy to do the work for you. Just use our contact form and let us know.

Real Estate Websites – Rare Domain Names

Search Engine Pro will be launching and offering websites with rare domain names available on a first come, first serve basis to real estate agents and brokers. This limited selection of state level domains make an ideal weapon in your marketing arsenal for organic, pay per click, and social media marketing. If you are interested in one of these domains contact us ASAP.

What You Get: Search Engine Pro will provide the domain name, WordPress installation, web hosting, and monthly newsletter just for our select real estate clients. (You’ll get tips and tricks on marketing your real estate blog) We will also do a revenue share on any advertising through our advertisers network. Expert advise is available

Investment: The monthly recurring investment for this package is $250.

The List:

  • Alaska Real Estate (alaska-real-estate.net)
  • Austin Real Estate (austin-real-estate.net)
  • Connecticut Real Estate (connecticut-real-estate.net)
  • Dallas Real Estate (dallas-real-estate.net) – Not Available
  • Delaware Real Estate (delaware-real-estate.net)
  • Fort Worth (fort-worth.net)
  • Houston Real Estate (houston-real-estate.net)
  • Indiana Real Estate (indiana-real-estate.net)
  • Kansas Real Estate (kansas-real-estate.net)
  • Kentucky Real Estate (kentucky-real-estate.net)
  • Louisiana Real Estate (louisiana-real-estate.net)
  • Michigan Real Estate (michigan-real-estate.net
  • Mississippi Real Estate (mississippi-real-estate.net)
  • Montana Real Estate (montana-real-estate.net)
  • Nebraska Real Estate (nebraska-real-estate.net)
  • New Hampshire Real Estate (new-hampshire-real-estate.net)
  • NH Real Estate (nh-real-estate.net)
  • New Mexico Real Estate (new-mexico-real-estate.net)
  • North Carolina Real Estate (north-carolina-real-estate.net)
  • North Dakota Real Estate (north-dakota-real-estate.com)
  • Orlando Real Estate (orlando-real-estate.net) – AgentPress installation available for all domains
  • Real Estate Houston Texas (real-estate-houston-texas.com)
  • Rhode Island Real Estate (rhode-island-real-estate.net)
  • South Carolina Real Estate (south-carolina-real-estate.net)
  • South Dakota Real Estate (south-dakota-real-estate.com)
  • Texas Real Estate (texas-real-estate.com)
  • Vermont Real Estate (vermont-real-estate.net)
  • Virginia Beach (virginia-beach.net)
  • West Virginia Real Estate (west-virginia-real-estate.net)
  • Wisconsin Real Estate (wisconsin-real-estate.net)

Why These Domains Are Important: Nearly every domain above has no available TLD (top level domain). They’ve all been purchased. I’m sure you’ve looked…if not, go check GoDaddy or your favorite registrar to find a .com or .net version of any state level real estate domain name. In many cases, the .biz, .us, and other versions have been registered as well. Why is that? Good marketers understand the value of having your major keyword in your domain.

Why are they so important or valuable? Because they have the top geographic phrase for real estate in the domain. These are ideal for organic or pay per click advertising. These domains are hyphenated, and that’s OK. People and search engines can better read the domain from a display perspective.

If you are a Realtor, Broker, or independent real estate agent and you’ve been looking for the ideal domain name, website, hosting, and support package you’ve found what you’ve been looking for.

Bonus Sites: (realestatepressreleases.com, real-estate-companies.net, realestateloankit.com) These are just a few of the bonus sites we have planned to help you promote your real estate business. We want to create a network with some exclusive benefits for working with Search Engine Pro.

Bonus Idea: By having a state level domain name you can create categories for major cities and charge other Realtors to put their listings on your site, or promote listings you want to co-broke.