Online Marketing Up In Smoke?

Online Marketing Smoke Alert!

Well 2015 is almost at a close. Did your #onlinemarketing go up in smoke this year? It doesn’t have to be that way in 2016.
If your #Internet presence was just a big #backdraft this year with few leads, poor sales or conversions and only an ember of traffic…let a seasoned #onlinemarketer #leadgenerator #googleadwords #videomarketing professional of 16+ years online provide coaching so that 2016 brings you a #firestorm of #Internettraffic #onlinesales #businessleads PM or DM to discuss your 2016 #marketing needs.

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Business Diversification

Business Diversification: Diversify your business or Die!

business diversificationI was trying to think of some catchy phrase to talk about the importance of diversification and the importance of keeping a pulse on whatever industry you are in. The Internet is no exception.

Recently, a friend informed me that we was closing his brick and mortar business that had been part of a local community for roughly 20 years. I’ve got similar stories from other friends with brick and mortar or service related businesses.

Here’s a fact: Business is constantly evolving. You and I must evolve with business cycles.

One of the major technologies that has changed the way business is conducted is the Internet, but I’m amazed at some of my old-school friends and business associates that fail to take advantage of or evolve with the way their particular industry is changing.

Everyone knows that having a website for your business today is important, just as having a business card was a no-brainer.

For nearly everyone of my personal friends or business associates that has run into roadblocks with their brick and mortar or service business, some of those issues could have been avoided or minimized if they had diversified via their website. Selling products or services, up-sells, cross-marketing, etc.

How has your business been affected by the economy or technology changes? Did  you diversify your business or did you miss the boat?

Share your story with our visitors below.

Business Diversification:

Wikipedia

eCommerce Outsourcing | Outsource Your eCommerce & Shopping Cart

eCommerce outsourcing; Should you consider it for your business?

Just this week I’ve met with two businesses that have been around for quite some time. Successful businesses in their own right, but they’ve never done any business online. Over the years I’ve built many ecommerce sites utilzing open source products such as osCommerce, Zend, and a fairly new shopping cart system from Magento which is gaining market share very rapidly. Back in the day I set up CGI based ecommerce forms that would generate an order number, but nothing like what today’s open source shopping cart tools offer.

Do you have a brick and mortar business? And have never tried e-Commerce. If you’re like many small to medium size business owners, you’re probably intimidated, scared, or just don’t know the right questions to ask. Here’s why I think ecommerce outsourcing can be a win-win for the brick and mortar store or business with product to sell:

  • No huge out of pocket expense to the business owner
  • Performance based relationship – If the marketing company you work with does not perform, they don’t get paid
  • Shared risk by both the business owner and marketing company managing shopping cart
  • Business owner is freed up from having to learn everything there is to learn about ecommerce and online marketing
  • Reduced time to market and performance

There are many companies that can manage just the marketing side of the equation, and other companies that can handle the shopping cart side and all the minute details associated with setting up your ecommerce website. Search Engine Pro can handle them both.

If you’re thinking of setting up an ecommerce site for the first time, and possibly outsourcing your shopping cart management and/or online marketing give us an opportunity to see if we might be a good match for your product line. If we’re not interested, we’ll tell you right up front. We’ll also be happy to share with you our 10+ years of knowledge in working with ecommerce websites and online marketing.

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Mobile Search and Product Convergence

With all the promise for mobile search, 2D bar codes, bar code scanning, etc. I thought I would share a personal experience today and my personal thoughts on where I think mobile search and product convergence will be an amazing step forward for consumers.

I have a large screen projection TV; the bulb blew out and I wanted to replace it. While I found many online places I could have purchased one and waited for delivery, I wanted to purchase one locally within a 25 mile radius. This was also an experiment of sorts. After making several phone calls and discovering that local stores were closed or do not stock bulbs or parts for TVs 2 or more years old I tried something different in my searching.

My initial Google searches and authorized repair store searches came up empty. The store I’ll plug for free is Fry’s Electronics. When I went to their site, my initial search by part number came up empty on both the TV model # and the bulb model # I was looking for. After doing a broad search on the site by TV brand, I stumbled upon the bulb # I was seeking.

Once I found the bulb, everything else was awesome; I was able to check for in-store pick-up before I jumped in my car.

Conclusion: Brick and mortar sites both on local search and internal search fail to deep link effectively for mobile local search. At the point in which brick and mortar stores have internal search that is deep enough for consumers to find parts or products easy, both desktop and mobile search will be limited in their effectiveness to help consumers find the products they are looking for via mobile device.

For mobile local search to be powerful for brick and mortar stores, they will need to make sure their products are deep linked on the web. A category level only web presence will not have maximum effectiveness for mobile local searches. Once brick and mortar stores allow their products and parts to show up on the web for local search based on a part number, zip code, sku, etc. they will start to realize the power of local search on mobile devices.

Read my 2nd product search on the same day…

Continue reading “Mobile Search and Product Convergence”