Where Can I Find Good SEO Online Advertising?

Online Advertising Insights

I was in the middle of several projects and stopped to look at some of my web stats and noticed a keyword phrase that appears to on the rise; “search engine pro scam”

I received this email the other day relating to the same issue:

As a search engine marketing professional since 1998 I’ve seen the good and the ugly in online marketing. When people ask me what I do, I tell them I’m a full-time student of online marketing. Fact of the matter is that online marketing for those of us who do it for a living can be mind numbing at times. We need to sort out the fads, trends, and principles that stand the test of time.

Regarding search engine marketing scams, I’m amazed at how many emails I get from folks asking me to stop charging their cards or to stop service and they have no idea they are communicating with the wrong website / company.

Here is a thread I found related to the search engine pro scam real estate agents are talking about online:

search engine marketing scams online advertising

“Philip Roy” – says:

“I have had the same problem. I wish I knew a way to find a good SEO and advertising company but it seams like they are all full of it. Please let me know if you find a good one.”

“Dan Kennedy Homes” – says:

“Sadly, I’m experiencing the same thing.  Major rip off!”

I think folks get ripped off in their online advertising for several reasons:

  • Lacking knowledge – My best clients have a basic understanding of what SEO or paid advertising is.
  • Instant gratification – Folks want instant results and end up making poor decisions on how they spend their online marketing dollars.
  • Chasing the next big thing – There is a new next big thing on the Internet every 60 seconds. Start with the basics.
  • Cheap Mindset – We’ve gotten ourselves into a cultural mindset that everything can be outsourced for peanuts (I won’t bother to mention any of the sites here) – You get what you pay for.

Vince Curtis summed it up best – “NO Company can guarantee placement on Google except Google.”

I’ve been saying this for years. Additionally, Google and the other top search sites change algorithms on a regular basis. Any company that promises or guarantees a #1 spot on Google…. run!! Sure, someone can get you to the top temporarily, but it’s the basics that will help keep you there.

 Where to find good online advertising and SEO

If I knew nothing about SEO or online marketing I would start with some referrals. I’ve try to work with people I have some sort of connection with friend, business associate, etc. vs. some random person I found on Craigslist or a foreign country I can’t pronounce the name of. Another place I would look is a local SEO / SEM marketing group. Many major cities have local SEO / SEM marketing groups that meet regularly.

Don’t put too much stock into certifications… ask to see proof or results. Certificates are great to show some level of competency or understanding, but the ability to generate traffic and results that turn into profit are two different animals. I’ve personally managed over 2 million dollars in ad spend on Google Adwords and Bing while generating thousands of leads for auto dealers nation-wide, but I have yet to get Google Adwords or Microsoft Adcenter certifications.

What type of experience have you had with an SEO or online advertising company?

Share your story below.

Search Engine Pros Scam – Original article

Fake Google Adwords Display URL

Fake Adwords Display URL? I did not think it was possible, but I finally ran across a Google Adwords ad using a fake display URL. I was looking for a Canon p-150 scanner. I thought I was going to land on BestBuy.com, but instead landed on a Weebly.com page which then redirected me to Amazon.com  (Check out the screen shots below)

While I won’t talk about the ethics of this or how Google missed a display URL that does not match a destination URL…this is some slick marketing. I doubt the individual or entity could be identified by anyone without a court subpoena.

Adwords Display URL


Fake Google Adwords Display URL

Directed me to a Weebly.com web page below.

 Adwords Display URL

Typically has to match up with the destination URL unless using a tracking service of some type.

Again, this is a pretty slick marketing tactic. I’m not sure if there is any legal precident of using a corporate domain / sub-domain name to fake out consumers into thinking they are going to a corporate website and then land on an affiliate page.

Once the cookie is loaded, the affiliate will get the sale if the visitor makes a purchase.

Have you run across fake Google Adwords display URLs? or do you use fake display URLs in your marketing? Any Internet attorneys that care to comment on any possible legal issues resulting from the use of this tactic? Comment below or sign up in top right hand corner of this page for email updates.

For more information on Google Adwords display URL policy – click link

Here’s interesting point with regard to Google’s display URL policy for Adwords. There is nothing covered regarding the use of false or misleading display URLs.

Google Adwords Keyword Status Change

Google has added some additional information to the keyword status tool recently. I’m not sure when it was added yet, but it is a welcome change.

Previously when checking status of a keyword, you might see that a keyword is eligible, but when checking to if the keyword was displaying you would see a message similar to that on the left with “No” in red. You would only see that there was another ad or keyword triggering in another area of your account.

Now, if another keyword triggers a different ad for a similar keyword, Google is pointing to the specific keyword, campaign, and ad group. This is a great tool for trouble shooting your account.

It would drive me crazy when I saw this message, but had no clue as to what keyword might be triggering rather than the specific keyword I wanted to trigger an ad.

Has the addition of keyword, campaign, and ad group information to the keyword status tool helped you trouble shoot your adwords account? Share your story and comment below>>>

Making The Million Dollar Club – Google Adwords

We’ve recently broke in the the Google Adwords million dollar club. While it’s taken us some time to reach this goal there are companies that spend a million+ on Google Adwords advertising each month.

Here’s a small screen shot from our account  below>>>

If you are looking to get traffic to your website, advertising with Google Adwords is the fastest way to do it. You can set up an account, load it with funds from your credit card and then start getting traffic in as little as 15 minutes. We’ve had our ups and downs with Adwords, but we’ve been profitable.

I’m in the process of getting my referral codes from Google to give potential new advertisers anywhere from a $50-$100 credit for setting up a new Adwords account.

Want to get the most out of Adwords? Perry Marshall wrote the first book on Google Adwords. You can get a copy of his book here:

What is Google Adwords?

Google Adwords is essentially an auction style of bidding on specific keywords for placement on Google SERPs – Search Engine Results Page(s) Check out the screen-shot below:

Click image to enlarge

Google Instant Errors: Display Ads

Not sure if anyone has noticed this when searching with Google Instant turned on. From time to time, it appears Google’s Instant technology malfunctions on delivering accurate display ads. Take a look at the screen shot below and you’ll notice several things:

  • Target search was “Commercial Carports”
  • Only four organic results returned
  • All display ads are for carpeting, not carports

While this may not seem significant for the searcher, this can be for advertisers that get charged with an ad impression thinking their ads are being targeted accurately. Getting incorrect ad impressions can lower CTR (click through rate) thus increasing ad costs or an advertiser getting an inaccurate low quality score. (click image to enlarge)

What are you seeing for search and display accuracy while searching with Google Instant turned on? Comment below…

Organic Listing vs. Paid Listings

In idea #3, Jon discusses organic listings vs. paid listings. While there is much debate about paid vs. organic listings, Jon’s primary point is that your goal should be to rank well organically or at least make sure your site is search engine friendly before you spend a bunch of cash on paid listings. (I agree with this and use this strategy for my personal projects as well as my clients)

If you do a great job with organic listings and paid, you’ll have two ads displaying your product or service. To read the rest of Jon’s ideas for being #1 on Google grab a copy of his book from Amazon.

Previous Ideas for ranking #1 on Google:

Go Niche Be #1 On Google

Idea #2 in Jon Smith’s book Be #1 on Google is to go “niche”

Have you ever heard this before? “No matter which search term I choose, my competitor is always number 1” What can I do?

In Jon’s example he explains the difference between targeting “toys” vs. “wooden toys” – I urge you to purchase his books to read more.

By niche targeting, Jon was able to get more traffic and increased his sales because he was attracting the right customers. His conversion ratios went up.

Exercise:  In your opinion, right now, what are the top three keywords you think are most important to your site? Got em? Forget them for now. Jon recommends creating a list of 10 keywords that are the next most important. These are your niche keywords. I typically create a list of 10-20 keywords and use that as my starting point.

Utilizing niche keywords has been a key element of everything I do online.

Grab Jon’s books and read more on his remaining 50 ideas to put you at the top of Google. Look for idea #3 tomorrow.

See idea #1 – Be #1 On Google