Category: ppc

Search lost IS (budget) column Google Removed

on 22 August 2018  Pay Per Click  adwords 2018, google adwords august 2018, Search lost IS (budget), Search lost IS budget 2018

Search lost IS (budget) column

Did Google Adwords remove Search lost IS (budget) column?

Search lost IS (budget) column

One of the key columns of data I look at when reviewing performance and the adgroup level. While checking data for clients I noticed this column was gone. After going into "modify columns" I noticed the search lost IS budget column is no longer an option.

If Adwords has removed this information it's yet another blow to advertisers that want as much data as possible when analyzing ad performance.

Google Adwords Search Network Only Issues

on 16 October 2017  Pay Per Click  Adwords Search Network Only, Adwords Search Only, Google Adwords, Google Adwords Flaws, Google Search, Google Search Partners, Parked Domains Adsense, Parked Domains DoubleClick

I managed Google Adwords at a very high level for nearly 9 years managing a monthly ad spend of $200k+ per month. Think of the ramifications if you didn't recoup your ad budget with that type of burn.

Today, I'm looking at live website traffic via Wordfence and astounded to see how much Google Adwords traffic is coming from doubleclick and parked domains.

Under my campaign settings, I'm set for Google search and search partners. One would assume that this would be premium traffic from legitimate mobile or desktop searchers landing on Google.com or a partner website. (whatever that really means)

In my opinion, parked domain traffic is some of the worst potential traffic and Adwords customers should not be paying a premium for clicks coming from parked domains. I put these types of domains up there with the "Display Network" traffic. While some publishers try to make money by running Adsense or DoubleClick and creating great content to draw a real audience, others have mastered the art of "click fraud" on parked domains and similar Adsense sites.

With the Display Network, you can monitor conversions and even block domains that don't generate conversions at your targeted numbers or CPA. With parked domains running under Google's "Search only and search partners" you have no way of managing these sites...and I think Google is keenly aware of this. I'm hoping at some point Google will create a distinction between "Search only" and "Search Partners" so you can turn off "search partners" if you choose or manage the conversions that come from search partners.

The only way you can catch this activity is by monitoring live traffic coming to your site or a third party analytics tool...not "Google Analytics".

So Google...if you by chance happen to catch this short write-up, I hope you'll consider giving Adwords advertisers more control over what types of traffic we get via Google search only / partners and the ability to block or turn specific types of traffic off.

Here's my final thought. I think Google knows very well that by keeping the curtains closed on search only partner traffic they have a better ability to dial or tweak the type of traffic a specific advertiser receives. This allows them to send more direct search traffic from Google search while less important advertisers get a blend of search only and partner traffic.

What are your thoughts on the quality of traffic coming from Google search only partners?

PS - When talking to Google Adwords rep, I asked him the difference between Adsense traffic (Display Network) and DoubleClick traffic (Search Only / Partners) traffic. Supposedly, DoubleClick is for high-end advertisers / clients with big budgets. So if that's the case, why would DoubleClick be involved with parked domain traffic?

Website Traffic and Sales Terminated?

on 27 December 2015  Craigslist, Keywords, Lead Generation, Pay Per Click, SEM, SEO, Uncategorized  getting website visitors, web designer vs SEO, webmaster vs SEO, website conversions, website traffic

Last night I did something I have not done in quite some time...I was looking for potential #website gigs on #craigslist - I did find a few that looked interesting, something jumped out at me that #businesses and people have not figured out...While literally anyone can build a #website - There are services like Wix that have made it drag and drop simple. But there are two critical elements being severely overlooked; #websitetraffic and #conversions - A website without traffic or visitors is like a billboard in the desert, and a website that cannot convert that traffic to your end objective is useless. Think about it..would you trust a builder that said they could build you a house for $2000 or forgot to factor in doors, windows, or plumbing? Building a website without giving thought to getting visitors or converting that traffic is poor planning and a waste of time and resources. There are many amazing website designers that can create some works of art, but haven't a clue about getting or converting traffic. Same reason you go see a specialist vs your general practitioner for a problem with your heart. If your website strategy or current webmaster has no planning for getting and converting your visitors...It's time to TERMINATE them. If you want more traffic and converted sales or leads through your website and online efforts, let's talk about your goals for 2016. I'll Be Back with more information like this in 2016.   

Is Your Website A Billboard In The Desert?

on 15 December 2015  Pay Per Click, SEM, SEO, Social Media Marketing, Video Marketing  Billboard In The Desert, How To Get Website Traffic, My Website Isn't Working, Online Marketing, The Billboard Principle, Website Marketing


About a year ago I had met with a prospective client through a friend. I did an evaluation of their old website and proposed some potential solutions. They asked me to put together a quote and I never heard from them again. They took the information I gave them and rebuilt their website on their own thinking they would save some money.

Fast forward, they ended up talking with my partner through another friend. They are in need of online marketing because a year later they still don't have any traffic to their website.
They discovered the "billboard principle"...

Without Marketing Your Website Is Just A Billboard In The Desert

Today, anyone with a little effort can build a website, but without a marketing strategy no one will ever know you website exists.
It does not matter what method you choose to get traffic to your website; organic search, pay per click, social media, etc. you have to consider what you are trying to achieve once traffic reaches your website. Are you trying to promote a product(s), service(s), signups, or some other type of conversion.
This is where the real work begins. This is where my expertise can put your business or service on the map.
Overlook this step and no one will ever know your products or services exist. Don't let your website become a billboard in the desert. Let me help you do a thorough evaluation to help you grow your online business.

Is Google Adwords Reaching Critical Mass?

on 11 January 2015  Pay Per Click  google adwords critical mass, google adwords manager, google adwords not triggering, google adwords training

While creating a fairly simple campaign for a client recently I encountered an error message from the Google Adwords platform that I have not seen or recall noticing in recent memory. "Users don't search for this term very often on Google properties, so it is not eligible to trigger your ads". That statement brings several thoughts to mind for me:

  • Who cares if it is not a high-volume keyword. Google should deliver an ad for any relevant keyword / ad combination that an advertiser creates to promote their product / service
  • Is Google now forcing advertisers to use less relevancy¬† therefore increasing overall ad spend?
  • Recent and documented changes to Adwords has all but eliminated exact match keywords again forcing advertisers to deal with irrelevant keyword phrases including misspellings and close match variants
  • It is now more important than ever to include organic SEO and other forms of traffic generation for keywords that Google is claiming will not trigger an ad

This brings me to another question that I would love for some of my other Adwords colleagues to weigh in on..

Has Google Adwords reached critical mass? I can't believe that Google is intentionally forcing Adwords customers to target less relevant terms / keyword phrases to just increase revenues...it seems to go against the very nature of Google trying to deliver the best and most relevant search results possible. Yet, for very local terms that Google supplies search numbers for they force advertisers to compete with broad national terms to get an ad to trigger.

This along with the fact that Adwords has eliminated essentially exact phrase match, misspellings and close variants indicates possibly that the Adwords platform has reached some sort of critical mass and can no longer deliver highly targeted exact match ads that advertisers once enjoyed.

So what does this mean in the long run for Adwords advertisers? If the ability to create highly targeted ads has been diminished advertisers will end up paying more to compete for the broader terms that Adwords is forcing them to bid on.

Again, I'd like to see some other Adwords professional weigh in on this.

Also noted that Adwords is changing URL entered into destination URL field by appending with "www" and display URL is now all lower case.

Note about the author: Currently manage $200,000+ monthly ad budget on Google Adwords, Bing / Yahoo generating 20,000+ leads each month for clients in multiple niches.