Setting up a new Google Adwords campaign for just the “display network” revealed some interesting results. After two days of testing no impressions have been recorded on Computers…only mobile devices and tablets with full browsers. You’ll see that I had made a negative bid adjustment for mobile devices as I generated 325 clicks in about 12 hours which resulted in zero conversions.
Interestingly, tablets with full browsers has logged a reasonable number of impressions for my test with a handful of clicks and zero conversions.
This campaign was set up for the display network with selected keywords which are fairly popular and enjoy a high level of competition. I would have expected to see some level of impressions on computers, but this data would suggest that display ads are only showing on mobile devices or display network is no longer relevant to publishers with full websites.
I say or show this as it is quite obvious that the mobile clicks are all or predominately mobile click fraud. I can say this with some level of confidence as the test website in question and ads have a fairly long and successful track record over the past 5-6 years.
I’m going to continue running some tests, but wondering what other Adwords advertisers are seeing. Have you run any tests that shows computer / desktop impressions are getting less impressions and conversions than mobile generated impressions?
Not sure what’s up with Microsft Adcenter this evening. Appears there is some type of outage.
I received a message from Microsoft looking for beta testers for their new phone app for Adcenter stats, but I needed my adCenter ID. With the outage, no go and it beta sign up reads as though they are only looking for beta testers using Windows Phone 7…what about us iPhone and Android users?
Microsoft…get with the program. Advertisers looking to spend money with you shouldn’t have to jump through hoops, use a specific OS, or browser to access adCenter.
Are you a Microsoft adCenter advertiser? Do you use Windows or another OS, mobile or tablet device to access adCenter? Share your thoughts below.
Fake Adwords Display URL? I did not think it was possible, but I finally ran across a Google Adwords ad using a fake display URL. I was looking for a Canon p-150 scanner. I thought I was going to land on BestBuy.com, but instead landed on a Weebly.com page which then redirected me to Amazon.com (Check out the screen shots below)
While I won’t talk about the ethics of this or how Google missed a display URL that does not match a destination URL…this is some slick marketing. I doubt the individual or entity could be identified by anyone without a court subpoena.
Fake Google Adwords Display URL
Directed me to a Weebly.com web page below.
Adwords Display URL
Typically has to match up with the destination URL unless using a tracking service of some type.
Again, this is a pretty slick marketing tactic. I’m not sure if there is any legal precident of using a corporate domain / sub-domain name to fake out consumers into thinking they are going to a corporate website and then land on an affiliate page.
Once the cookie is loaded, the affiliate will get the sale if the visitor makes a purchase.
Have you run across fake Google Adwords display URLs? or do you use fake display URLs in your marketing? Any Internet attorneys that care to comment on any possible legal issues resulting from the use of this tactic? Comment below or sign up in top right hand corner of this page for email updates.
Google has added some additional information to the keyword status tool recently. I’m not sure when it was added yet, but it is a welcome change.
Previously when checking status of a keyword, you might see that a keyword is eligible, but when checking to if the keyword was displaying you would see a message similar to that on the left with “No” in red. You would only see that there was another ad or keyword triggering in another area of your account.
Now, if another keyword triggers a different ad for a similar keyword, Google is pointing to the specific keyword, campaign, and ad group. This is a great tool for trouble shooting your account.
It would drive me crazy when I saw this message, but had no clue as to what keyword might be triggering rather than the specific keyword I wanted to trigger an ad.
Has the addition of keyword, campaign, and ad group information to the keyword status tool helped you trouble shoot your adwords account? Share your story and comment below>>>
With the release of Google Instant Search (see image below) there seems to be much mixed emotion from pay per click advertisers. With Google counting and ad impression if a searcher pauses for three seconds; the amount of time it takes to sneeze or sip a cup of coffee, the advertiser is charged with an ad impression. One of my business associates saw normal impressions for a keyword go from 800,000 impressions per month to over 1.8 million impressions after Google Instant Search was launched. The net effect was it cut their click through rate in half (CTR) and nearly killed conversions for one of their bread and butter keywords.
Unfortunately, for me to do this test, the advertisers in the screenshot below were all charged with an ad impression. I’m guessing this has advertisers (including myself) scrambling to change up our pay per click advertising a bit. What I’m wondering though is how many Google Adwords advertisers are seeing their conversions and CTR (click through rate) drop since Google has implemented Instant Search.
If Google Instant Search has affected your business negatively, post a response below. Alternatively, if you have seen an increase or performance improvement in your pay per click advertising since the release of Instant Search we want to hear from you as well.
The other issue I’m wondering about is what do searchers think about all of the dynamic stuff going on in the background as you start to type in a keyword phrase? Do most users want to see organic and paid results instantly changing as they type in a keyword phrase. Share your thoughts below.
If you’re advertising on both Yahoo and Bing, you’re aware or should be of the soon coming migration of Yahoo’s pay per click platform over to Bing’s. This article is geared towards advertisers that have thousands of keywords they are attempting to migrate.
I’ve attempted to migrate an account using the Adcenter tab within my Yahoo account. After going through the process several times I receive an error message asking me to try again. (See the image below)
I have not be able to get past this point. The other issue I’m having is that I cannot select the 2nd radio button to just import my data.
My current plan is to just download my Yahoo account, make needed changes and then upload through Adcenter desktop.
Share your comments on Yahoo Bing migration below.
Microsoft Adcenter Desktop for Mac users update: A month or so ago I talked with my account rep regarding Adcenter desktop for Mac users. I was informed that Adcenter would not run on Windows being emulated on a Mac.
Fortunately, it’s my nature to try and attempt what others say cannot be done so I installed Adcenter Desktop on my Macbook Pro to see what would happen. I’m running VMWare Fusion and Windows XP Pro so that is the only configuration I can speak to accurately.
Here’s a screen shot to confirm that Adcenter Desktop is running on my Macbook:
I was able to successfully download my account. My next report will be on how well the functionality works. This is big news for Mac users utilizing Microsoft Adcenter for PPC advertising. I’ll also be contacting my rep to let her know that Adcenter desktop is working for me contrary to what her knowledge base says.
Are you a Mac user? Do you have Microsoft Adcenter Desktop running under any other configuration? Share your Adcenter Desktop story with our visitors.
Adcenter Desktop Error Message:(see two or three posts down) 9/2/10 post
Post Update 9/2/10:
With the announced cut-over date of mid October 2010 from Yahoo to Microsoft’s Adcenter, the push for advertisers to migrate their Yahoo PPC accounts over to Adcenter is certainly going to create more controversy as Mac users may try to install and use Adcenter desktop for the first time. This may also be an opportunity for Google to point out that they are operating system neutral supporting both Mac and PC users.
I need more Mac users to share information, success or failure in trying to implement Adcenter Desktop. If you do not plan to utilize Adcenter Desktop, what are your plans for managing large numbers of keywords?