Google Adwords Display Network Impressions

 

 

google adwords display network impressions on computersSetting up a new Google Adwords campaign for just the “display network” revealed some interesting results. After two days of testing no impressions have been recorded on Computers…only mobile devices and tablets with full browsers. You’ll see that I had made a negative bid adjustment for mobile devices as I generated 325 clicks in about 12 hours which resulted in zero conversions.

Interestingly, tablets with full browsers has logged a reasonable number of impressions for my test with a handful of clicks and zero conversions.

This campaign was set up for the display network with selected keywords which are fairly popular and enjoy a high level of competition. I would have expected to see some level of impressions on computers, but this data would suggest that display ads are only showing on mobile devices or display network is no longer relevant to publishers with full websites.

I say or show this as it is quite obvious that the mobile clicks are all or predominately mobile click fraud. I can say this with some level of confidence as the test website in question and ads have a fairly long and successful track record over the past 5-6 years.

I’m going to continue running some tests, but wondering what other Adwords advertisers are seeing. Have you run any tests that shows computer / desktop impressions are getting less impressions and conversions than mobile generated impressions?

Share your comments below.

 

Adcenter.Microsoft.com Outage

Not sure what’s up with Microsft Adcenter this evening. Appears there is some type of outage.

I received a message from Microsoft looking for beta testers for their new phone app for Adcenter stats, but I needed my adCenter ID. With the outage, no go and it beta sign up reads as though they are only looking for beta testers using Windows Phone 7…what about us iPhone and Android users?

Microsoft…get with the program. Advertisers looking to spend money with you shouldn’t have to jump through hoops, use a specific OS, or browser to access adCenter.

Are you a Microsoft adCenter advertiser? Do you use Windows or another OS, mobile or tablet device to access adCenter? Share your thoughts below.

Fake Google Adwords Display URL

Fake Adwords Display URL? I did not think it was possible, but I finally ran across a Google Adwords ad using a fake display URL. I was looking for a Canon p-150 scanner. I thought I was going to land on BestBuy.com, but instead landed on a Weebly.com page which then redirected me to Amazon.com  (Check out the screen shots below)

While I won’t talk about the ethics of this or how Google missed a display URL that does not match a destination URL…this is some slick marketing. I doubt the individual or entity could be identified by anyone without a court subpoena.

Adwords Display URL

 

Fake Google Adwords Display URL

Directed me to a Weebly.com web page below.

 Adwords Display URL

Typically has to match up with the destination URL unless using a tracking service of some type.

Again, this is a pretty slick marketing tactic. I’m not sure if there is any legal precident of using a corporate domain / sub-domain name to fake out consumers into thinking they are going to a corporate website and then land on an affiliate page.

Once the cookie is loaded, the affiliate will get the sale if the visitor makes a purchase.

Have you run across fake Google Adwords display URLs? or do you use fake display URLs in your marketing? Any Internet attorneys that care to comment on any possible legal issues resulting from the use of this tactic? Comment below or sign up in top right hand corner of this page for email updates.

For more information on Google Adwords display URL policy – click link

Here’s interesting point with regard to Google’s display URL policy for Adwords. There is nothing covered regarding the use of false or misleading display URLs.

Google Adwords Keyword Status Change

Google has added some additional information to the keyword status tool recently. I’m not sure when it was added yet, but it is a welcome change.

Previously when checking status of a keyword, you might see that a keyword is eligible, but when checking to if the keyword was displaying you would see a message similar to that on the left with “No” in red. You would only see that there was another ad or keyword triggering in another area of your account.

Now, if another keyword triggers a different ad for a similar keyword, Google is pointing to the specific keyword, campaign, and ad group. This is a great tool for trouble shooting your account.

It would drive me crazy when I saw this message, but had no clue as to what keyword might be triggering rather than the specific keyword I wanted to trigger an ad.

Has the addition of keyword, campaign, and ad group information to the keyword status tool helped you trouble shoot your adwords account? Share your story and comment below>>>

Google Instant Search – Advertiser Issues

With the release of Google Instant Search (see image below) there seems to be much mixed emotion from pay per click advertisers. With Google counting and ad impression if a searcher pauses for three seconds; the amount of time it takes to sneeze or sip a cup of coffee, the advertiser is charged with an ad impression. One of my business associates saw normal impressions for a keyword go from 800,000 impressions per month to over 1.8 million impressions after Google Instant Search was launched. The net effect was it cut their click through rate in half (CTR) and nearly killed conversions for one of their bread and butter keywords.

Unfortunately, for me to do this test, the advertisers in the screenshot below were all charged with an ad impression. I’m guessing this has advertisers (including myself) scrambling to change up our pay per click advertising a bit. What I’m wondering though is how many Google Adwords advertisers are seeing their conversions and CTR (click through rate) drop since Google has implemented Instant Search.

If Google Instant Search has affected your business negatively, post a response below. Alternatively, if you have seen an increase or performance improvement in your pay per click advertising since the release of Instant Search we want to hear from you as well.

The other issue I’m wondering about is what do searchers think about all of the dynamic stuff going on in the background as you start to type in a keyword phrase? Do most users want to see organic and paid results instantly changing as they type in a keyword phrase. Share your thoughts below.