Fake Google Adwords Display URL

Fake Adwords Display URL? I did not think it was possible, but I finally ran across a Google Adwords ad using a fake display URL. I was looking for a Canon p-150 scanner. I thought I was going to land on BestBuy.com, but instead landed on a Weebly.com page which then redirected me to Amazon.com  (Check out the screen shots below)

While I won’t talk about the ethics of this or how Google missed a display URL that does not match a destination URL…this is some slick marketing. I doubt the individual or entity could be identified by anyone without a court subpoena.

Adwords Display URL

 

Fake Google Adwords Display URL

Directed me to a Weebly.com web page below.

 Adwords Display URL

Typically has to match up with the destination URL unless using a tracking service of some type.

Again, this is a pretty slick marketing tactic. I’m not sure if there is any legal precident of using a corporate domain / sub-domain name to fake out consumers into thinking they are going to a corporate website and then land on an affiliate page.

Once the cookie is loaded, the affiliate will get the sale if the visitor makes a purchase.

Have you run across fake Google Adwords display URLs? or do you use fake display URLs in your marketing? Any Internet attorneys that care to comment on any possible legal issues resulting from the use of this tactic? Comment below or sign up in top right hand corner of this page for email updates.

For more information on Google Adwords display URL policy – click link

Here’s interesting point with regard to Google’s display URL policy for Adwords. There is nothing covered regarding the use of false or misleading display URLs.

Google Adwords Keyword Status Change

Google has added some additional information to the keyword status tool recently. I’m not sure when it was added yet, but it is a welcome change.

Previously when checking status of a keyword, you might see that a keyword is eligible, but when checking to if the keyword was displaying you would see a message similar to that on the left with “No” in red. You would only see that there was another ad or keyword triggering in another area of your account.

Now, if another keyword triggers a different ad for a similar keyword, Google is pointing to the specific keyword, campaign, and ad group. This is a great tool for trouble shooting your account.

It would drive me crazy when I saw this message, but had no clue as to what keyword might be triggering rather than the specific keyword I wanted to trigger an ad.

Has the addition of keyword, campaign, and ad group information to the keyword status tool helped you trouble shoot your adwords account? Share your story and comment below>>>

Google Instant Search – Advertiser Issues

With the release of Google Instant Search (see image below) there seems to be much mixed emotion from pay per click advertisers. With Google counting and ad impression if a searcher pauses for three seconds; the amount of time it takes to sneeze or sip a cup of coffee, the advertiser is charged with an ad impression. One of my business associates saw normal impressions for a keyword go from 800,000 impressions per month to over 1.8 million impressions after Google Instant Search was launched. The net effect was it cut their click through rate in half (CTR) and nearly killed conversions for one of their bread and butter keywords.

Unfortunately, for me to do this test, the advertisers in the screenshot below were all charged with an ad impression. I’m guessing this has advertisers (including myself) scrambling to change up our pay per click advertising a bit. What I’m wondering though is how many Google Adwords advertisers are seeing their conversions and CTR (click through rate) drop since Google has implemented Instant Search.

If Google Instant Search has affected your business negatively, post a response below. Alternatively, if you have seen an increase or performance improvement in your pay per click advertising since the release of Instant Search we want to hear from you as well.

The other issue I’m wondering about is what do searchers think about all of the dynamic stuff going on in the background as you start to type in a keyword phrase? Do most users want to see organic and paid results instantly changing as they type in a keyword phrase. Share your thoughts below.

Search Engine Pro Super Bowl 2010 Announcement

With Super bowl 2010 nearly under way, look for a big announcement Sunday evening after the game or first thing Monday morning. I’ll be sharing some stats and screen shots here that might be a first. I’ll show some keyword comparisons and might change the way you think about your online advertising. Be sure to stop back Sunday evening or Monday morning at the latest.

Avoid Amish Shah Products

Thinking about buying into the Magic Bullet System, Hexatrack, or Google Goggles? My advice, don’t do it.

Every product I’ve tried from Amish Shah and company comes with lousy customer support. When I purchased a package from these guys last year it took weeks to deliver on promised bonuses.

My most recent experience has been with their Google Goggles product. It stopped working. When I contacted support they closed my ticket out twice without ever responding to my request for help. They didn’t mind taking my money or my monthly maintenance payment.

What’s my conclusion? If you spend $3,000 and a huge monthly support fee, they might take care of you, but as of this writing I have two products from Amish Shah that don’t work. Hexatrack is down for maintenance so you can’t run any new campaigns and Google Goggles doesn’t work.

hexatrack

If anyone else has had issues with Amish Shah products please reply to this post.

I’ll be starting a “Guru Reviews” section for visitors to post comments on how well or poorly the gurus support their products.