Do you need more leads for your business? Are you looking to make 2010 the year you bring your website or business to the next level? If so, Search Engine Pro is happy to help you generate leads for your business.
Drop us a line to discuss your specific and unique lead generation needs.
How does it work? and what is a private CPA?
A private CPA = private cost per action arrangement between Search Engine Pro and you. We generate exclusive leads for your business or enterprise. There are no middlemen, CPA, or affiliate marketing companies in the middle.
Need to see some examples of our lead generation efforts? See: Lead Generation PPC
I found this testimonial recently on a site for a lead generation tool. The part I found funny was the fact that most of the folks selling social media marketing services claim you can replace pay per click and other forms of marketing.
This person utilized a $4000 lead generation tool to find potential customers for social media marketing services. If social media is so powerful, why didn’t this person just use social media to find new customers?
“After experimenting with XYZ lead generation tool for a while I finally struck Gold!
After completing a course on Social Media Marketing, I decided to search for prospects
in need of Social Media Marketing. With just one search, I scored 2 new clients. These 2
contracts alone paid for my investment in XYZ lead generation tool!” — B.R.
In a recent mastermind conference call with Perry Marshall and nearly 300 other participants, feedback was unanimous that savvy marketers use pay per click marketing over social media to generate consistent and measurable business results whether it be new sales, leads, or prospects.
With that being said, I still think social media has a role in marketing that should not be overlooked. The question is how much time do you allocate towards social media vs. other forms of online and offline marketing?
Care to see a demo of the lead generation tool? Visit Lead Evolution
If you have not been following the latest Google Adwords news their is a new Google Affiliate Slap starting to make headlines. I first heard the news from Perry Marshall and most recently from from the folks at Hexatrack.
In short, Google does not like affiliate marketers and is now penalizing sites that link directly to affiliate offers, but do not add any value to the site or offer. Google is being especially hard on review sites that link to affiliate offers.
This will obviously be big news for the next several weeks so stay tuned for more information.
Getting ready to call my Yahoo marketing rep. Yahoo is again showing business customers that they may not be able to keep up and compete with Google Adwords marketing.
Last week Yahoo marketing / PPC reporting starting running behind. As of this writing, Yahoo conversion reports are off by over three days. My particular report shows 4/10/09 10:45AM. It is now 4/13/09 7:30PM CST.
Again, this is my major complaint and it should also be the major complaint of all Yahoo business customers. How can a business know whether it is making money, conversions, or loosing money if Yahoo conversion reporting is not working or off by three days? If companies loose money during the days when Yahoo reporting is off, will Yahoo reimburse companies if they loose money while reporting is off?
How far off is your Yahoo reporting? Have you talked with our Yahoo rep? Share your story or report with other readers.
No, this is not an Easter related article and has nothing to do with putting Easter Eggs in multiple baskets. But what it does point out are some of the inconsistencies with Google Adwords and why you need to spread your risk out on multiple search engines and continue to explore every avenue including email, social media marketing, video marketing and other methods that will bring consistent traffic to your website that will convert to a sale, a lead, or whatever it is you are looking to measure.
In the past two weeks one of our Google Adwords accounts traffic dropped off sharply. The account has been active for over a year and has a fairly consistent track record. The traffic on this account dropped off by over 100,000 impressions per day. Several calls to Google resulted in one rep stating that is was probably competition (which I challenged) and a second rep stating that it is normal for Content Network traffic to swing up and down much higher than 100,000 impressions on any given day.
No matter how successful an Internet marketer you are, your business will be subject to the fluctuations of Google Adwords traffic and any other search engine PPC program for that matter. This is one reason video marketing and social media marketing have exploded.
Have you seen major fluctuations in your Google Adwords traffic? Share your story with our visitors.
This evening, I heard a story about a successful local business that got burned using Google Adwords. How did they get burned? They apparently had their account set to autopay and were using keywords that broad matched to a newly released movie. They burned through $18,000 over one weekend.
Can you imagine this poor guy coming into the office on Monday morning expecting to find some new orders or leads, opening up his Google Adwords account only to find he spent 18k in company money for movie clicks? While this story may sound extreme or remote, it’s not. Many Adword nubes loose money because they don’t understand some of the basic principles of keyword matching.
Personally, I’ve never been a fan of putting campaigns or accounts on autopilot. We spend a substantial amount of money each month on Adwords advertising, but I still look at accounts each morning and fund them accordingly.
Are you new to Google Adwords? Don’t get burned because you don’t understand how Google matches your keywords. Start off modestly funding your account until you are confident you know what you are doing. Watch your accounts over 30-60 days and make sure your keyword campaigns are stable.
Today, there are many Google Adwords marketers that can help get you over the learning hump or even review your keyword campaigns to make sure you are set up correctly. Don’t be another Google Adwords headline. If you need help with your Adwords account, get it. The price of getting professional help will be worth it in the long run.
Conventional wisdom with most of the PPC gurus and even the major search engines is to delete or pause keywords that are not performing. Typically, I will pause keywords, adgroups, or campaigns that are not generating conversions.
The other day I discovered something interesting that yielded the same result in both Google and Yahoo.
After scanning my Google and Yahoo accounts for keywords with zero to 99,999 impressions, zero assists, and zero conversions over the previous 30 day period, I paused those keywords which resulted in approximately 50,000 keywords getting paused.
In theory, pausing or deleting keywords that are not performing at all should not have any negative affect on your campaigns, budget, or conversions.
After pausing non performing keywords, both my Google Adwords and Yahoo PPC accounts started to perform oddly. My conversions dropped and my CPA average went up by $1.50. After discovering the odd performance with both accounts I started un-pausing some of my adgroups and keywords.
This tells me there is some type of connection between account performace, impressions, and possible keyword counts.
Again, conventional wisdom is to apply the 80/20 rule. I’m going to do some more experimenting with pausing / un-pausing keywords that don’t perform and try to measure the effect it has on account performance.
Are you a PPC guru? Have you encountered something similar? I currently manage about 1,000,000 keywords and would appreciate any feedback you might have for our visitors.