Category: search-engines

Yahoo Asking for Phone Number Verification

on 10 April 2013  Yahoo  Business Phone Number, Cell Phone Number, Cl, Craigslist, Email Account, Mobile Number, New Address, New Yahoo Email Address, Phone Number Verification, Purchasing, Verify Address, why does yahoo want my phone number, Yahoo, Yahoo Address, yahoo asking for phone number verification, Yahoo Business, Yahoo Email Address, Yahoo Mobile, Yahoo Phone, yahoo phone verification

First it was Craigslist asking for your phone number to verify your account. Today while trying to set up a Flickr account using a new Yahoo email address, they wanted my cell phone number to authenticate my account. I would have no problem giving them my business phone number, but I don't care to give Yahoo my cell phone number to verify my email account. I had already given them my recovery email address. So now, I will need to find a work-around possibly purchasing a disposable phone just so I can verify a new Yahoo email address for business use.

So this begs the question...why does Yahoo only want a mobile number vs. any other number?

See Craigslist Phone Verification for conversation regarding CL's requiring a phone number for verification

Where Can I Find Good SEO Online Advertising?

on 12 January 2012  Bing, Google, SEM, SEO, Uncategorized  Advertising Company, Email, Fact Of The Matter, Fads Trends, Full Time, Instant Gratification, Keyword Phrase, Lacking Knowledge, Mindset, online advertising, Peanuts, Philip Roy, Poor Decisions, Real Estate Agents, real estate marketing, Scams, Seams, Search Engine Marketing, search engine pros scam, Test Of Time, Time Student, Ugly People, Web Stats, where can i find good seo

Online Advertising Insights

I was in the middle of several projects and stopped to look at some of my web stats and noticed a keyword phrase that appears to on the rise; “search engine pro scam”

I received this email the other day relating to the same issue:

As a search engine marketing professional since 1998 I’ve seen the good and the ugly in online marketing. When people ask me what I do, I tell them I’m a full-time student of online marketing. Fact of the matter is that online marketing for those of us who do it for a living can be mind numbing at times. We need to sort out the fads, trends, and principles that stand the test of time.

Regarding search engine marketing scams, I’m amazed at how many emails I get from folks asking me to stop charging their cards or to stop service and they have no idea they are communicating with the wrong website / company.

Here is a thread I found related to the search engine pro scam real estate agents are talking about online:

“Philip Roy” – says:

“I have had the same problem. I wish I knew a way to find a good SEO and advertising company but it seams like they are all full of it. Please let me know if you find a good one.”

“Dan Kennedy Homes” - says:

“Sadly, I'm experiencing the same thing.  Major rip off!”

I think folks get ripped off in their online advertising for several reasons:

  • Lacking knowledge – My best clients have a basic understanding of what SEO or paid advertising is.
  • Instant gratification – Folks want instant results and end up making poor decisions on how they spend their online marketing dollars.
  • Chasing the next big thing – There is a new next big thing on the Internet every 60 seconds. Start with the basics.
  • Cheap Mindset – We’ve gotten ourselves into a cultural mindset that everything can be outsourced for peanuts (I won’t bother to mention any of the sites here) – You get what you pay for.

Vince Curtis summed it up best – “NO Company can guarantee placement on Google except Google.”

I’ve been saying this for years. Additionally, Google and the other top search sites change algorithms on a regular basis. Any company that promises or guarantees a #1 spot on Google…. run!! Sure, someone can get you to the top temporarily, but it’s the basics that will help keep you there.

 Where to find good online advertising and SEO

If I knew nothing about SEO or online marketing I would start with some referrals. I've try to work with people I have some sort of connection with friend, business associate, etc. vs. some random person I found on Craigslist or a foreign country I can't pronounce the name of. Another place I would look is a local SEO / SEM marketing group. Many major cities have local SEO / SEM marketing groups that meet regularly.

Don't put too much stock into certifications... ask to see proof or results. Certificates are great to show some level of competency or understanding, but the ability to generate traffic and results that turn into profit are two different animals. I've personally managed over 2 million dollars in ad spend on Google Adwords and Bing while generating thousands of leads for auto dealers nation-wide, but I have yet to get Google Adwords or Microsoft Adcenter certifications.

What type of experience have you had with an SEO or online advertising company?

Share your story below.

Search Engine Pros Scam - Original article

Yellow Page Advertising - Is It Working For You?

on 04 November 2011  Offline Marketing, Search Engines, SEM  Adoption, Business Owners, Decline, Effective Advertising, Last Time, Local Businesses, Money, Page Books, Share Your Opinions, Smart Phone Users, Smart Phones, Yellow Book, Yellow Page Advertising, yellow page books, Yellow Pages

Yellow page advertising has been on the decline for some time now and with the continued adoption of smart phones more and more folks are using the Internet to find local businesses.

At home, yellow page books go from my front door or driveway directly into my recycle bin. As I talk with friends and business owners, many tell me they cannot remember the last time they used a yellow pages book to find a local business.

So the question of how effective yellow page advertising is very relevant with the continued growth of smart phone users.

Do you spend money on yellow page advertising? If so, how much? And most importantly, how well is your yellow page advertising working? Share your opinions below>>>

Yellow Page Advertising

Google Instant Errors: Display Ads

on 15 April 2011  Google, Search Engines  Accuracy, Advertiser, Advertisers, Carpeting, display ad errors, Display Ads, Google, google display ad errors, google instant display ad errors, google instant errors, Impressions, Low Quality, Quality Score, Searcher, Target Search, Technology

Not sure if anyone has noticed this when searching with Google Instant turned on. From time to time, it appears Google's Instant technology malfunctions on delivering accurate display ads. Take a look at the screen shot below and you'll notice several things:

  • Target search was "Commercial Carports"
  • Only four organic results returned
  • All display ads are for carpeting, not carports

While this may not seem significant for the searcher, this can be for advertisers that get charged with an ad impression thinking their ads are being targeted accurately. Getting incorrect ad impressions can lower CTR (click through rate) thus increasing ad costs or an advertiser getting an inaccurate low quality score. (click image to enlarge)

What are you seeing for search and display accuracy while searching with Google Instant turned on? Comment below...