Where Can I Find Good SEO Online Advertising?

Online Advertising Insights

I was in the middle of several projects and stopped to look at some of my web stats and noticed a keyword phrase that appears to on the rise; “search engine pro scam”

I received this email the other day relating to the same issue:

As a search engine marketing professional since 1998 I’ve seen the good and the ugly in online marketing. When people ask me what I do, I tell them I’m a full-time student of online marketing. Fact of the matter is that online marketing for those of us who do it for a living can be mind numbing at times. We need to sort out the fads, trends, and principles that stand the test of time.

Regarding search engine marketing scams, I’m amazed at how many emails I get from folks asking me to stop charging their cards or to stop service and they have no idea they are communicating with the wrong website / company.

Here is a thread I found related to the search engine pro scam real estate agents are talking about online:

search engine marketing scams online advertising

“Philip Roy” – says:

“I have had the same problem. I wish I knew a way to find a good SEO and advertising company but it seams like they are all full of it. Please let me know if you find a good one.”

“Dan Kennedy Homes” – says:

“Sadly, I’m experiencing the same thing.  Major rip off!”

I think folks get ripped off in their online advertising for several reasons:

  • Lacking knowledge – My best clients have a basic understanding of what SEO or paid advertising is.
  • Instant gratification – Folks want instant results and end up making poor decisions on how they spend their online marketing dollars.
  • Chasing the next big thing – There is a new next big thing on the Internet every 60 seconds. Start with the basics.
  • Cheap Mindset – We’ve gotten ourselves into a cultural mindset that everything can be outsourced for peanuts (I won’t bother to mention any of the sites here) – You get what you pay for.

Vince Curtis summed it up best – “NO Company can guarantee placement on Google except Google.”

I’ve been saying this for years. Additionally, Google and the other top search sites change algorithms on a regular basis. Any company that promises or guarantees a #1 spot on Google…. run!! Sure, someone can get you to the top temporarily, but it’s the basics that will help keep you there.

 Where to find good online advertising and SEO

If I knew nothing about SEO or online marketing I would start with some referrals. I’ve try to work with people I have some sort of connection with friend, business associate, etc. vs. some random person I found on Craigslist or a foreign country I can’t pronounce the name of. Another place I would look is a local SEO / SEM marketing group. Many major cities have local SEO / SEM marketing groups that meet regularly.

Don’t put too much stock into certifications… ask to see proof or results. Certificates are great to show some level of competency or understanding, but the ability to generate traffic and results that turn into profit are two different animals. I’ve personally managed over 2 million dollars in ad spend on Google Adwords and Bing while generating thousands of leads for auto dealers nation-wide, but I have yet to get Google Adwords or Microsoft Adcenter certifications.

What type of experience have you had with an SEO or online advertising company?

Share your story below.

Search Engine Pros Scam – Original article

Microsoft-Bing Hate Mac Users

Microsoft-Bing must hate Mac users because they forced me to purchase a Windows 7 laptop just to run Adcenter Desktop which will not run on a Mac under BootCamp, Parallels, or VMWare.

After lots of web searches and calls to my Bing-Adcenter rep. I was informed that even if someone got Adcenter Desktop running successfully, it would be unstable or not work for very long. (not sure what she meant by that)

So, to help Microsoft support additional programmers and create a Mac version of Adcenter Desktop I gave in and purchased a Toshiba laptop running Win 7. Here are some photos below:

On a more serious note 🙂 Advertisers are Bing customers. Just as Google created a Windows and Mac version of Adwords Desktop, Microsoft needs to step up and do the same. If Bing really wants to increase market share, it should be thinking about ways to make working with Adcenter as easy as possible, not limiting the way that advertisers can interact with their platform. Most of my SEO colleagues and Internet marketing professionals I communicate with all use a Mac.

Related Articles:

Will Google Split Non-hyphenated Keywords In Domain Name?

This was a recent question submitted by a reader:

Q: Will Google split the non-hyphenated keywords in domain name?

A: Yes, Google was actually one of the first search engines to do this. Now Bing and Yahoo also have the ability recognize separate keywords in a non-hyphenated domain name.

With that being said, I still purchase numerous hyphenated domains each year for various reasons:

  1. A hyphenated domain is great for display URLs and pay per click advertising.
  2. A hyphenated domain can rank just as well as a non hyphenated domain name. (The major consideration is whether or not you are targeting search traffic or type-in traffic.)
  3. Hyphenated domains are easier to read and can give you an extra advertising line when used as your display URL in your PPC advertising

Twitter Results on Google and Bing

Most know that Twitter results are now being displayed on Google and Bing. But how quickly do potential results appear? I did a quick test on both Google and Bing. See screen shots below for “watch olympics live online”

As you’ll see in the first screen shot, Google shows two results on my initial search.

twitter-results-google

On my second query, I first posted my search phrase in a tweet. The results are amazing. Google displayed my tweet in about 60 seconds (that’s fast!!)
Notice the Twitter post highlighted by yellow. Google shows the time in which the tweet was posted. Google also displays Twitter results in its SERPs / organic listings. Also, notice in my second search, Google displays Twitter results in an active news scroller. Google certainly does a better job at displaying Twitter search results than Bing. (see Bing results in last image)

twitter-indexed-google1

Bing Twitter results: While Bing did display my test tweet I’m not sure if Bind displayed it as quickly as Google. I’ll need to run another test or two.
One of the things I don’t care for in Bing Twitter results is that you need to know enough  to go to http://www.bing.com/twitter/ – The method that would seem to make the most for searchers is to just display Twitter results directly in SERPs as Google does. It also appears that Google results from Twitter are a bit more relevant than  (I’d like to hear your thoughts on this. Do you care if results show up in SERPs or on a dedicated page?)

twitter-results-bing