Will Google Split Non-hyphenated Keywords In Domain Name?

This was a recent question submitted by a reader:

Q: Will Google split the non-hyphenated keywords in domain name?

A: Yes, Google was actually one of the first search engines to do this. Now Bing and Yahoo also have the ability recognize separate keywords in a non-hyphenated domain name.

With that being said, I still purchase numerous hyphenated domains each year for various reasons:

  1. A hyphenated domain is great for display URLs and pay per click advertising.
  2. A hyphenated domain can rank just as well as a non hyphenated domain name. (The major consideration is whether or not you are targeting search traffic or type-in traffic.)
  3. Hyphenated domains are easier to read and can give you an extra advertising line when used as your display URL in your PPC advertising

Twitter Results on Google and Bing

Most know that Twitter results are now being displayed on Google and Bing. But how quickly do potential results appear? I did a quick test on both Google and Bing. See screen shots below for “watch olympics live online”

As you’ll see in the first screen shot, Google shows two results on my initial search.

twitter-results-google

On my second query, I first posted my search phrase in a tweet. The results are amazing. Google displayed my tweet in about 60 seconds (that’s fast!!)
Notice the Twitter post highlighted by yellow. Google shows the time in which the tweet was posted. Google also displays Twitter results in its SERPs / organic listings. Also, notice in my second search, Google displays Twitter results in an active news scroller. Google certainly does a better job at displaying Twitter search results than Bing. (see Bing results in last image)

twitter-indexed-google1

Bing Twitter results: While Bing did display my test tweet I’m not sure if Bind displayed it as quickly as Google. I’ll need to run another test or two.
One of the things I don’t care for in Bing Twitter results is that you need to know enough  to go to http://www.bing.com/twitter/ – The method that would seem to make the most for searchers is to just display Twitter results directly in SERPs as Google does. It also appears that Google results from Twitter are a bit more relevant than  (I’d like to hear your thoughts on this. Do you care if results show up in SERPs or on a dedicated page?)

twitter-results-bing