Frosty The Snowman Visits Dallas | Search Engine Marketing?

Today the Dallas Fort Worth area had the pleasure of being visited by Frosty the Snowman along with more than four inches of snow in some places. Since it is uncommon for us to get snow in the Dallas Fort Worth area; it’s a big deal when it does. Below you can see some photos of my son and daughter with a friend visiting with Frosty. So you’re probably wondering at this point, what does snow in Dallas Texas and Frosty the Snowman have to do with Internet marketing.

Here’s the connection; Everyday there are local, national and global events or occurrences that are blog and newsworthy. By writing an article or providing some valuable insight or perspective, you could generate additional clicks to your website.

If you’re not taking advantage of breaking news and events, you’re probably missing out on some potential traffic. Don’t worry; you may not need to do a bunch of writing. There is a market emerging for sponsored blog posts or articles. I’m doing some research on this now so I’ll post results of what I find later, but we will certainly be providing a venue on SearchEnginePro and some of our other sites for sponsorship of our articles and posts.

So whether you actually write the article or pay to sponsor one, you can get in on the immediate buzz of breaking news by sponsoring posts on someone else’s site or blog. This will give you valued back links to your site.

While we are enjoying a bit of snow here in the Dallas, TX area; Washington DC and the eastern seaboard are bracing for another winter blast that could have them buried in snow for a couple of months.

So how do you tie it together? Let’s say for example we’re talking about my favorite auto service center here in the Dallas area, Christian Brothers Automotive. They might write some articles or create buzz because of the weather we are having.

  • Loosing traction in the Dallas snow? Bring your vehicle in for a free tire inspection.
  • Are your tires ready for snow in Dallas? You could write and article on the importance of good traction and how to check for excessive tire wear.

I’m sure you get the point. There are many ways to take advantage of daily or upcoming events that will generate buzz and bring additional traffic to your website.

Until the next post, say hi to Frosty if you see him in your neighborhood.

(This post has been sponsored by Auto Loan provider Community Auto Credit)

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Breaking News: This Just In – Best Snowman Photo in Dallas, Texas

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This is an example of the type of buzz you can create with a little bit of effort. So what’s going on in your community or neighborhood today? Is there any breaking news affecting your industry, the country or the globe? Special thanks to Jason Sickles, Editor with Dallas Morning News.

Search Engine Marketing Can Be Overwhelming

35The other day I had a conversation with a Realtor. He is an agent in the RE/MAX system, has a website and a slew of tools available for him to market his real estate business online. Here is what he said that struck a chord with me.

“I’ve got so many tools available for search engine marketing and promotion I’m overwhelmed”

As we continued our conversation, he was looking to me for help with some basics so he could see some incremental progress in his online marketing and lead generation.

60I think this is where many folks are today with their online marketing. There are so many tools and variations that it’s easy even for those of us who call this our profession to get bogged down in SEO/SEM tool testing rather than taking predictable steps each day to improve our search engine marketing presence or to reach a targeted and measurable goal. I’m going to document our progress from the initial set up of a new domain name and will share with visitors at least once per month some tips and ideas for keeping it simple to prevent search engine marketing overload.

Are you a small business owner overwhelmed with all the tools available to market and promote your business online? If so, share your story or thoughts with our visitors.

Best Internet Marketing Stategy

I was watching a video this evening from a Social Media marketing guy I respect, Perry Belcher. He is an up and coming player in the Social Media marketing space. In one of his latest video releases he mentioned some of the excuses he hears such as I don’t have time for Twitter or Facebook. He went on to say that if you don’t like Social Media, don’t do it.

Here’s the question it brought to mind for me as I received several emails this evening with some questions on Internet marketing. What is the “Best Internet Marketing Strategy”? We now have organic search engine optimization, Pay Per Click, Social Media, List marketing, Blogging, and the list goes on and on. Everyone who is a guru in their own space wants to sell books, videos, seminars, or software that relates to their specific area of expertise. The last thing someone needs is information overload. So where do you start? I say the answer varies based on different factors:

  • Every business or individual has different goals in mind for their website
  • Not every form of Internet marketing is ideal for everyone or every business
  • Do you like getting on camera?
  • What is your level of knowledge or expertise?
  • What kind of a budget do you have?
  • How much competition do you have?

So What’s The Right Answer?

The best Internet marketing strategy is the one that works for you, your company, and your personal goals for your website. Find two or three Internet marketers that you can trust. Find someone who is already successful in the area you are looking to succeed. Become a student. As an Internet marketer I always tell people that I’m a full-time student. There is always something new to learn. While Internet marketing changes every day, there are a few fundamentals that can giveĀ  you a good foundation and get you moving in the right direction.

Look for my next article as I explore some of the options for your best Internet marketing strategy and the pros and cons of each one.

Susan Boyle | Viral Video On Steriods

If you have not seen the Susan Boyle Video you’ve been living under a rock for the past week.

Susan Boyle was an unknown singer and unlikely contestant on Britains Got Talent. As she took the stage to fufill her mother’s dieing wish, Susan was mocked and bood for her wishful ambition of becoming a professional singer. Most of the rude comments and boos were edited from the video you can watch by clicking the link above. You see, Susan was judged before anyone heard her sing.

Susan Boyle’s story and inspiration has so caught on fire that in just about a week and as of this post her video has received over 16 million views and 89,000 comments with well wishes and encouragement to fufill her dreams. Folks, this is viral video marketing on steroids. In nearly the span of 24 hours alone the video received 10 million views.

Susan has litterally hundreds of fan sites that have popped up over night and requests to do an album as well as requests to come to the USA. This is the power of video. One video can change your life and potentially your business.

Will everyone that puts a video upĀ  on YouTube, Revver, Vimeo, etc. receive 16 million + views or let alone 1 million? Probably not, but this is an incredible example of how a simple video can change a life and maybe even the world.

Google AdWords: Don’t Put All Your Eggs In One Basket

No, this is not an Easter related article and has nothing to do with putting Easter Eggs in multiple baskets. But what it does point out are some of the inconsistencies with Google Adwords and why you need to spread your risk out on multiple search engines and continue to explore every avenue including email, social media marketing, video marketing and other methods that will bring consistent traffic to your website that will convert to a sale, a lead, or whatever it is you are looking to measure.

In the past two weeks one of our Google Adwords accounts traffic dropped off sharply. The account has been active for over a year and has a fairly consistent track record. The traffic on this account dropped off by over 100,000 impressions per day. Several calls to Google resulted in one rep stating that is was probably competition (which I challenged) and a second rep stating that it is normal for Content Network traffic to swing up and down much higher than 100,000 impressions on any given day.

No matter how successful an Internet marketer you are, your business will be subject to the fluctuations of Google Adwords traffic and any other search engine PPC program for that matter. This is one reason video marketing and social media marketing have exploded.

Have you seen major fluctuations in your Google Adwords traffic? Share your story with our visitors.