Do you need more precious #website traffic in 2016?
Ok, you had an amazing website built last year, but you are still trying to figure out how to get more precious visitors to your website.
For most #website owners, they are looking for #targetedtraffic meaning visitors that are looking for their product or service.
I always start every project with in-depth #keywordresearch – In order to show up in the #searchengines you first need to understand how your potential audience tries to find you.
I always tell people they will be surprised with the data. There are always a couple of #keywords that surprise you at how little / how much they are searched.
I recently saw a quote for a #technology company where the #seocompany said they would optimize #webpages for 10 keywords that the customer provided…that’s BS. Most companies don’t know… That’s why they are hiring someone that does #searchengineoptimization
I know several business owners that are crushing it #online right now with #socialmedia, but building an audience that is going to give you #money takes time and persistence, and that’s another chapter.
If you have no idea what keywords you should be targeting for your business or have never had a #keywordanalysis done PM/DM me for more information for this cost effective service. I have been doing #keyword research for 16+ years and can help you get more targeted online visitors.
Online Marketing Smoke Alert!
Well 2015 is almost at a close. Did your #onlinemarketing go up in smoke this year? It doesn’t have to be that way in 2016.
If your #Internet presence was just a big #backdraft this year with few leads, poor sales or conversions and only an ember of traffic…let a seasoned #onlinemarketer #leadgenerator #googleadwords #videomarketing professional of 16+ years online provide coaching so that 2016 brings you a #firestorm of #Internettraffic #onlinesales #businessleads PM or DM to discuss your 2016 #marketing needs.
Contact me for:
Online Marketing Help
Learn more about different types of online marketing by clicking here.
Last night I did something I have not done in quite some time…I was looking for potential #website gigs on #craigslist – I did find a few that looked interesting, something jumped out at me that #businesses and people have not figured out…While literally anyone can build a #website – There are services like Wix that have made it drag and drop simple. But there are two critical elements being severely overlooked; #websitetraffic and #conversions – A website without traffic or visitors is like a billboard in the desert, and a website that cannot convert that traffic to your end objective is useless. Think about it..would you trust a builder that said they could build you a house for $2000 or forgot to factor in doors, windows, or plumbing? Building a website without giving thought to getting visitors or converting that traffic is poor planning and a waste of time and resources. There are many amazing website designers that can create some works of art, but haven’t a clue about getting or converting traffic. Same reason you go see a specialist vs your general practitioner for a problem with your heart. If your website strategy or current webmaster has no planning for getting and converting your visitors…It’s time to TERMINATE them. If you want more traffic and converted sales or leads through your website and online efforts, let’s talk about your goals for 2016. I’ll Be Back with more information like this in 2016.
About a year ago I had met with a prospective client through a friend. I did an evaluation of their old website and proposed some potential solutions. They asked me to put together a quote and I never heard from them again. They took the information I gave them and rebuilt their website on their own thinking they would save some money.
Fast forward, they ended up talking with my partner through another friend. They are in need of online marketing because a year later they still don’t have any traffic to their website.
They discovered the “billboard principle”…
Without Marketing Your Website Is Just A Billboard In The Desert
Today, anyone with a little effort can build a website, but without a marketing strategy no one will ever know you website exists.
It does not matter what method you choose to get traffic to your website; organic search, pay per click, social media, etc. you have to consider what you are trying to achieve once traffic reaches your website. Are you trying to promote a product(s), service(s), signups, or some other type of conversion.
This is where the real work begins. This is where my expertise can put your business or service on the map.
Overlook this step and no one will ever know your products or services exist. Don’t let your website become a billboard in the desert. Let me help you do a thorough evaluation to help you grow your online business.
As with any #onlinemarketing or #socialmedia campaign it can take time for the #seedplanting to take root and yield results. I am continually amazed at how many people are looking for a #silverbullet. Some magical button that I am going to push and #leads or #sales will instantly appear. Anyone who is truly #successful #online has put in the #hardwork to get there. If you have a #brickandmortar you’ve done double duty. In the near future I will share some personal and client stories to illustrate. In the interim, set some goals, test and measure results, make adjustments, test and measure again. Every business is different as are search volumes and cost to generate leads or sales. Be patient and give your efforts time to produce the results you are looking to achieve. #ppc #payperclick #onlineadvertising #onlinemarketing #internetmarketing #googleadwords #bingads #socialmediamarketing #contentmsrketing #videomarketing #websitemarketing #ecommerce
I found a great resource recently for local citations in Dallas. BrightLocal has a complete list of citation sites to help you get your business to rank locally.
Local Citation Sites Dallas
Citation sites are important to help validate your business and help your website to rank well locally. Citation sites typically fall into two categories. They are free or paid sites. It is possible to get your site to rank well locally using just free citation sites.
Check out the lists above. If you are having trouble getting your site to rank well locally, some citations might just be what your website needs.
When I first saw the video sales pitch I was thoroughly impressed with the quality of the video and the claims of renting out domains without having to talk with people using the Rent A SERP theme and Rent A SERP plugin. I quickly set up a test domain and noticed that the theme collects some contact details if a visitor decides to try renting the domain for 5 minutes.
My first thought after seeing the theme is what are these guys doing to get a single page website to rank and stay ranked to rent out the SERP / domain.
(No mention of “The System” or how it can optimize “The Entire Site” and Rank It)
I went to the webinar replay that Devin Zander and Mario Cimmino held… I was hoping to get some more insight into what system they were using to get their one page theme to rank and stay ranked for renting out a domain.
DISAPPOINTMENT – As I started to watch the webinar video replay, my excitement for this product went to buzz kill. They don’t show any methodology for utilizing the Rent A SERP theme and plugin as intended in the sales video…the theme and plugin are designed to collect prospects for SEO clients…not actually renting a specific domain. I find this quite bizarre as the concept of the plugin for renting out a domain is genius, but it seems these guys are more interested in generating ongoing SEO work vs. actually renting out domains using the plugin. There’s also an OTO / up-sell for a mastermind group that costs $497.
I’ve submitted a support ticket asking for more information on specifics regarding just Rent A SERP and will update this post later.
In closing, I think the Rent A SERP plugin has some value to use with a multi-page website that have a chance of staying ranked on page one for local keywords, but looking for some proof that the one page theme can have any staying power. I’m going to keep the theme and plugin. Unfortunately, the plugin cannot be purchased seperately.