About a year ago I had met with a prospective client through a friend. I did an evaluation of their old website and proposed some potential solutions. They asked me to put together a quote and I never heard from them again. They took the information I gave them and rebuilt their website on their own thinking they would save some money.
Fast forward, they ended up talking with my partner through another friend. They are in need of online marketing because a year later they still don’t have any traffic to their website.
They discovered the “billboard principle”…
Without Marketing Your Website Is Just A Billboard In The Desert
Today, anyone with a little effort can build a website, but without a marketing strategy no one will ever know you website exists.
It does not matter what method you choose to get traffic to your website; organic search, pay per click, social media, etc. you have to consider what you are trying to achieve once traffic reaches your website. Are you trying to promote a product(s), service(s), signups, or some other type of conversion.
This is where the real work begins. This is where my expertise can put your business or service on the map.
Overlook this step and no one will ever know your products or services exist. Don’t let your website become a billboard in the desert. Let me help you do a thorough evaluation to help you grow your online business.
Follow me as I demo and review several tools created by Patrick Tuttle. I will be building out a new website using “30 Seconds Content Curator” and a new sitemap tool. In addition to Patrick’s tools, I will list and provide video demos of all the tools I use for the development of “HowToProspectForGold.com” our demo website.
I love following videos that go viral on Youtube. Bed Intruder was born out of a news report and then auto-tuned and turned into a song by the Gregory brothers.
The original version was released on July 31, 2010 and as of today the video has received nearly 11,000,000 views. That’s over 500,000 views per day on average. The video also has over 300 cover songs which I won’t list here. I’ll be launching another site called Viral Video Marketing where I’ll be showcasing videos that go viral.
“Bed Intruder” in just +/- 20 days has turned Antoine Dodson into a celebrity with a T-shirt line and numerous radio and television interviews. I’m predicting he’ll get a reality show offer when all is finished. The Gregory brothers have numerous news clips and speeches that they have auto-tuned, but Bed Intruder is certainly their new claim to fame. The song is available on iTunes and as a ring-tone. Who knows, maybe I’ll attempt my own cover 🙂
This is just example of how creativity and the Internet can skyrocket traffic to a website, product, or service. I hope to see more cool work from the Gregory brothers. Below is the iTunes version of the Bed Intruder song:
At its peak, the song rose to #3 on iTunes and now sits at #56 on iTunes. Have you seen the Bed Intruder video? What did you think? Do you have a favorite video that went viral? Comment below.
Bed Intruder July 16, 2011 – The Gregory Brothers
Well, it’s been nearly a year since the Gregory brothers launched Bed Intruder…so how’s the video doing today? For starters, the Gregory brothers have created a whole new genre for online videos. Bed Intruder now sits are a crazy 20 million plus views since the video first went viral.
This is probably my first article about a specific person I like to follow on the web and probably won’t be my last. If you have not heard or seen Justine Ezarik aka iJustine on the Internet you’ve need to get out from under your rock or stop playing farmville.
Justine is an internet phenomenon with over 1 million followers on Twitter and a world wide audience and over 25 million video views. Justine Ezarik is known as a lifecaster and has produced over 200 videos with a comic style all her own.
From a marketing perspective (going to be repetitive here) it shows you the power of online video, viral video marketing, and social media and what can happen when you have a creative streak. Justine is not just a pretty blond with a Youtube channel; She’s an accomplished graphic designer, web developer, and video editor. Here favorite food is ketchup. (Maybe that’s where she gets all her creativity)
So whether you’re just starting out with video or your own Youtube channel or you’ve got some brainy idea you need to try; I’m sure iJustine will give you some ideas and much needed comic relief.
Here are some links for Justine Ezarik and a few videos if you need some inspiration:
If you have not seen the Wedding Dance Video (click link) it’s another great example of how well viral video and / or viral video marketing can work. This Minnesota couple probably had no idea that their very creative and fun wedding entrance dance would garner over 9 million views in just one week.
You never know which video, funny or creative moment will capture the hearts and minds of the entire planet. We are no longer talking about local, regional, or even nation-wide reach. Viral video marketing can reach the entire planet.
As in the case of Evian, the French mineral water bottler, they probably had no idea how fast their Evian roller babies / roller-skating babies video would reach a global audience at over 8 million views as of this post. Look at all the free promotion Evian received before they spent a single dollar on tv advertising. Viral video can generate tons of free traffic to your product or message. So before you throw in the towel on your Internet marketing efforts be sure to dust off that camcorder and try something creative.
Viral video can be extremely powerful and is just one example of why you should consider video to help promote your business online and offline.
11/22/09 – JK Wedding Dance Video Update: As of Nov. 09 the JK Wedding Video has been viewed 32 million times. You never know what video creation you come up with might go viral. Get out that video camera and start recording.
This article is not a recant of my previous position on third party video hosting or video sharing such as YouTube, Revver, Google video, etc., but it is a modification on how third party video should be used. With that being said, third party video will almost always reach a larger audience than video that you host on your own server / website.
Here’s why I’ve modified my position slightly on third party video; The other day I received a call from a customer in shock when the office manager looked at the video for the first time. When the YouTube video completed it displayed some “similar or relevant” videos at the bottom of the clip. One clip was some guy zoomed in on his arm-pit trying to simulate someone sticking a finger in a rectum. They were mortified as a medical practice that a potential patient or client would see something completely unrelated to their practice.
While YouTube does allow you to turn this feature off, it doesn’t hide unrelated video content if the person clicks through to YouTube. Third party video does have a place, but I’m not sure the best place is on a website where you are trying to control what your visitor may or may not see.
Negative Factors – Video Sharing Services:
No control over what other videos your visitor or potential customer might see
Third party video gives your visitor an opportunity to click off of your website
Potential loss of a customer due to click throughs.
Potentially exposing your customer(s) to illicit, provocative, racial, or insulting types of video content.
Unless YouTube, Revver, or some of the other major third party video hosting sites can better control the definition of “relevant videos” and what a user might be exposed to, I would say that each business needs to evaluate how it uses third party video hosting and whether or not the video placement is the right option for your specific website.
For my customer in particular I will end up making the video self hosted.
What negative experiences has your business experienced by using third party video hosting such as YouTube, Google video, Revver, BrightCove, DailyMotion, MySpace, Vimeo, etc? Share your opinion with our visitors.
If you have not seen the Susan Boyle Video you’ve been living under a rock for the past week.
Susan Boyle was an unknown singer and unlikely contestant on Britains Got Talent. As she took the stage to fufill her mother’s dieing wish, Susan was mocked and bood for her wishful ambition of becoming a professional singer. Most of the rude comments and boos were edited from the video you can watch by clicking the link above. You see, Susan was judged before anyone heard her sing.
Susan Boyle’s story and inspiration has so caught on fire that in just about a week and as of this post her video has received over 16 million views and 89,000 comments with well wishes and encouragement to fufill her dreams. Folks, this is viral video marketing on steroids. In nearly the span of 24 hours alone the video received 10 million views.
Susan has litterally hundreds of fan sites that have popped up over night and requests to do an album as well as requests to come to the USA. This is the power of video. One video can change your life and potentially your business.
Will everyone that puts a video up on YouTube, Revver, Vimeo, etc. receive 16 million + views or let alone 1 million? Probably not, but this is an incredible example of how a simple video can change a life and maybe even the world.