Click Fraud and Click Laundering Pervasive in 2014

click fraud adwordsAfter getting hit with some click fraud hard in December 2013 I had to turn off all of my Bing / Yahoo advertising. I knew there was some click fraud, but I was hopeful that working with my Bing rep would help get to the bottom of the issue. Sadly, myself and several other business associates I know of using Bing / Yahoo advertising also had to turn off advertising.

Here’s a confession…We’ve been managing various types of paid traffic (pay per click) for six plus years and have never implemented any type of click fraud prevention for Adwords or Bing advertising. It was easy not to because our conversion data looked good, but that’s what click fraud scammers do…they make their criminal activity look real by completing forms with realistic looking data. That’s about to change. Furthermore, it’s one more reason anyone looking to jump into pay per click advertising with a budget of $1,000 or more per month should strongly consider having a click fraud solution in place from day one. After doing some homework and reaching out to some trusted online partners we’ve identified several solutions to avoid and will be sharing more information near the end of March on a solution that is saving some fortunate marketers thousands of dollars each month.

click fraud bing adsFast forward to February 26th. We uncovered a click laundering network alive and active on Bing Ads / Yahoo. Unfortunately, most account reps have no idea what click laundering is. What is even more interesting is that click laundering first started making headlines back in 2006 and then Microsoft went on click laundering manhunt and filed lawsuits against several companies in 2010.

So here we are in 2014 and click fraud & click laundering are still rampant. Google, Bing, and Yahoo can barely make a dent in preventing it. I think they actually count on the average marketer not having the ability to monitor or track it on their own accord. If every online marketer used a 3rd party click fraud solution all the major search engines would be sending some major credits back to their pay per click customers.

Once I have a chance to compile all of the data, I’ll be posting it here as a downloadable PDF with regard to the click laundering network we uncovered. Next, we’ll be looking for a good click fraud attorney.

What has your experience been with click fraud with Adwords, Bing / Yahoo pay per click? Share your click fraud examples below and be sure to bookmark or return near the end of March for our follow up on this issue.


One thought on “Click Fraud and Click Laundering Pervasive in 2014”

  1. Bing Yahoo Click Fraud 2014 Update – Got a report back from my Bing account manager today. Here is is verbatim:

    Here are the results of our investigation into the report of invalid clicks for account X——X from Feb. x to Mar. x After conducting a detailed analysis for the corresponding time period, we found no instances of unusual or potentially invalid click activity.

    Through an automated, multistage process, Bing Ads analyzes clicks and impressions to identify duplicate click traffic, patterns that seem consistent with robotic activity, competitors, and inadvertent clicks. Click traffic that is identified as invalid is removed from the Bing Ads billing system and does not appear on performance reports. Although invalid click traffic might occasionally bypass early stages of filtration, it can be filtered out in later stages. When this happens, invalid impressions and clicks might appear on performance reports, but they are filtered out prior to billing and your account is not charged for them.

    We’d like to remind you of several campaign management tools available to you to improve your conversions or results:

    1) Create separate but yet identical campaigns with different spend levels and bids, for each of your various targeting settings.
    2) Check your match types setting and add negative keywords if appropriate.
    3) Check the Keyword Performance Report and understand which traffic works best for your business.
    4) Block specific domains from which you do not wish to receive traffic using the Site Exclusion feature.
    5) Set a daily budget for your campaigns even though you use the AdScheduling feature.
    6) Use relevant location targeting settings.

    Thank you for your traffic inquiry. Please contact us if you have any further questions.

    What Microsoft Bing Yahoo have done is put the burden of catching and stopping click fraud squarely on the shoulders of its advertisers…thus putting the interest of publishers above those spending the dollars.

    Look for a full report in the near future after we have a click fraud expert and attorney review all of our internal findings.
    SearchEnginePro recently posted…Click Fraud and Click Laundering Pervasive in 2014My Profile

Comments are closed.