Idea #2 in Jon Smith's book Be #1 on Google is to go "niche"
Have you ever heard this before? "No matter which search term I choose, my competitor is always number 1" What can I do?
In Jon's example he explains the difference between targeting "toys" vs. "wooden toys" - I urge you to purchase his books to read more.
By niche targeting, Jon was able to get more traffic and increased his sales because he was attracting the right customers. His conversion ratios went up.
Exercise: In your opinion, right now, what are the top three keywords you think are most important to your site? Got em? Forget them for now. Jon recommends creating a list of 10 keywords that are the next most important. These are your niche keywords. I typically create a list of 10-20 keywords and use that as my starting point.
Utilizing niche keywords has been a key element of everything I do online.
Grab Jon's books and read more on his remaining 50 ideas to put you at the top of Google. Look for idea #3 tomorrow.
See idea #1 - Be #1 On Google