Will Google Split Non-hyphenated Keywords In Domain Name?

on 07 March 2010  Bing, Domain Names, Google, Yahoo  Display Advertising, Domain Name, Domain Names, Google, Keywords, Ppc Advertising, Search Engines, Search Traffic, Url, Urls, Yahoo

This was a recent question submitted by a reader:

Q: Will Google split the non-hyphenated keywords in domain name?

A: Yes, Google was actually one of the first search engines to do this. Now Bing and Yahoo also have the ability recognize separate keywords in a non-hyphenated domain name.

With that being said, I still purchase numerous hyphenated domains each year for various reasons:

  1. A hyphenated domain is great for display URLs and pay per click advertising.
  2. A hyphenated domain can rank just as well as a non hyphenated domain name. (The major consideration is whether or not you are targeting search traffic or type-in traffic.)
  3. Hyphenated domains are easier to read and can give you an extra advertising line when used as your display URL in your PPC advertising