Is Your Website A Billboard In The Desert?

on 15 December 2015  Pay Per Click, SEM, SEO, Social Media Marketing, Video Marketing  Billboard In The Desert, How To Get Website Traffic, My Website Isn't Working, Online Marketing, The Billboard Principle, Website Marketing


About a year ago I had met with a prospective client through a friend. I did an evaluation of their old website and proposed some potential solutions. They asked me to put together a quote and I never heard from them again. They took the information I gave them and rebuilt their website on their own thinking they would save some money.

Fast forward, they ended up talking with my partner through another friend. They are in need of online marketing because a year later they still don't have any traffic to their website.
They discovered the "billboard principle"...

Without Marketing Your Website Is Just A Billboard In The Desert

Today, anyone with a little effort can build a website, but without a marketing strategy no one will ever know you website exists.
It does not matter what method you choose to get traffic to your website; organic search, pay per click, social media, etc. you have to consider what you are trying to achieve once traffic reaches your website. Are you trying to promote a product(s), service(s), signups, or some other type of conversion.
This is where the real work begins. This is where my expertise can put your business or service on the map.
Overlook this step and no one will ever know your products or services exist. Don't let your website become a billboard in the desert. Let me help you do a thorough evaluation to help you grow your online business.