While I'm not in over my head into mobile media marketing I am paying attention. There's a lot going on and some really good sources of information are starting to surface.
It's no secret that the US is last in the parade when it comes to mobile marketing. Asia and the UK are both further ahead than the US in this space. But with Sprint announcing the upcoming release of the first 4G phone in the US this is huge. Also, Dallas, TX is one of the first big city's to get 4G.
So what's 4G and why is it so important? While I won't touch on frequencies or the IEEE stuff, 4G is also referred to as WiMax.
Wimax has an effective range of 30 miles which looks like it could be promising for rural areas. 4G / Wimax has the ability to hit speeds of 70MB per second which could give some of the traditional broadband providers a run for their money.
4G opens up a world of possibilities for mobile marketers and mobile device users alike with amazing speed and range that was not possible with traditional WiFi type networks.
Here are some keyword words to be paying attention to in the coming months:
- Mobile Marketing
- Mobile Social Marketing
- Location Based Social Networking
- 2D Bar Codes
- Mobile Keywords / Short Codes
Bandwidth and range are the keys to unlocking the power and true potential of mobile devices. I'm going out on a limb and making a strong prediction that mobile device use and how we market to potential customers will look tremendously different than it does in 2010.
What are your marketing predictions for mobile device use and marketing? Share your thoughts, vision, and ideas with our readers.