This is probably a topic not many have touched on, but having worked with CPA offers for over a year now I’ve noticed a trend. Whenever we start off with a new CPA offer the conversion rates are terrific. We have a CPA offer that has been converting as high as 30%. The honeymoon is however over and the trend has set in. We are now nose diving to 10% conversions rates.
Now I’m not going to accuse anyone of fraud or pulling some kind of shenanigans, but I’m betting folks that pay out on some CPA offers don’t like paying out those commissions. How hard is it to learn the IP address of a particular affiliate sending traffic and then start pulling some black hat magic to capture the customer information without paying the affiliate on the conversion? I’ll bet donuts to dollars this happens, but affiliates are too busy to figure it out or inquire.
Are you making money with CPA offers? Have you seen or experienced CPA fraud? Share your experience with our readers.
For those that might be thinking our drop in conversions are due to spikes in traffic or visitors, all of our CPA offers are on the back-end of our product / service thank you page(s). It’s always a percentage of our exit traffic. So for an exit page offer to convert at 25%+ over a 30 day period and then tank to 10% the following month consistently tells me that someone is up to something.
Getting ready to call my Yahoo marketing rep. Yahoo is again showing business customers that they may not be able to keep up and compete with Google Adwords marketing.
Last week Yahoo marketing / PPC reporting starting running behind. As of this writing, Yahoo conversion reports are off by over three days. My particular report shows 4/10/09 10:45AM. It is now 4/13/09 7:30PM CST.
Again, this is my major complaint and it should also be the major complaint of all Yahoo business customers. How can a business know whether it is making money, conversions, or loosing money if Yahoo conversion reporting is not working or off by three days? If companies loose money during the days when Yahoo reporting is off, will Yahoo reimburse companies if they loose money while reporting is off?
How far off is your Yahoo reporting? Have you talked with our Yahoo rep? Share your story or report with other readers.
No, this is not an Easter related article and has nothing to do with putting Easter Eggs in multiple baskets. But what it does point out are some of the inconsistencies with Google Adwords and why you need to spread your risk out on multiple search engines and continue to explore every avenue including email, social media marketing, video marketing and other methods that will bring consistent traffic to your website that will convert to a sale, a lead, or whatever it is you are looking to measure.
In the past two weeks one of our Google Adwords accounts traffic dropped off sharply. The account has been active for over a year and has a fairly consistent track record. The traffic on this account dropped off by over 100,000 impressions per day. Several calls to Google resulted in one rep stating that is was probably competition (which I challenged) and a second rep stating that it is normal for Content Network traffic to swing up and down much higher than 100,000 impressions on any given day.
No matter how successful an Internet marketer you are, your business will be subject to the fluctuations of Google Adwords traffic and any other search engine PPC program for that matter. This is one reason video marketing and social media marketing have exploded.
Have you seen major fluctuations in your Google Adwords traffic? Share your story with our visitors.
The more I think about it, the more it appears that Twitter is an IM application on steroids. Twitter allows for tweets and twitting with your peeps, just like an IM application. The primary difference is that all of your tweets end up in a blog that can be searched.
Think about it, take your favorite IM tool and look at the similarities:
I can tweet from my cell phone – I can IM from my phone
I can send URLs in a tweet – I can send URLs via IM
I can tweet photos – I can send photos via IM
I can follow or be followed in Twitter – I can do the same with IM
Again, the big difference is that traditional IM has some forms of privacy and can be somewhat proprietary. With Twitter, there are numerous applications, but if you can get to the web via desktop or mobile phone you can tweet and search twitter as a wider public medium.
What are your thoughts on Twitter? How are you using Twitter? Is Twitter a giant IM application on steriods? Is Twitter a fad? or is Twitter the application that could give Google a run for its money?
On March 24th, 2009 Mike Filsaime did a live product launch for Butterfly Marketing 2.0 – When 2,000 + VIP registrants all showed up at once they crashed all of Mike’s servers. This is a great peek into what goes on with not only a product launch, but a “LIVE” product launch. Originally, Mike was going to only offer 5,000 copies, but increased it to 15,000 due to the server crashes. There are currently about 2,000 copies left for FREE. You just pay shipping and test out Mike’s newsletter. Get your copy here while they are available: Butterfly Marketing 2.0 – Enjoy the videos below and get a glimpse of what goes on during a live product launch.
The other day I watched a self promoting video from another self-proclaimed video marketing guru that claims rags to riches in about 24 months. The video goes on to claim thousands of free visitors with no need to pay for Google Adwords. The lure of free traffic beyond our wildest dreams is truly appealing. Let me state for the record, I’m a huge fan of Internet video marketing, but here are a few issues I see with marketing yourself and your company on the Internet using video:
Not everyone wants to be an Internet video star or personality – Once you put yourself out there you’ve got to maintain your presence
What happens if your Internet personality is an employee that leaves your company or goes to a competitor?
Video alone may not drive the volume of traffic you need to sustain your business
Not every company or small business has the time and resources to put it all together in a cost effective manner
Internet video marketing may not be the best option for your specific business – are there benefits? Sure, but are they for every company? Maybe not
Internet video marketing is not the end-all solution to getting traffic. It’s one of many tools you should have in Internet marketing tool bag
Before you throw your company into the arena of Internet video marketing be sure it’s the right solution for your company and you are willing to put the time and resources into making it successful. Look for my upcoming whitepaper on video marketing at: www.videomarketingwhitepaper.com
As many of you might have been online for Mike Filsaime’s Butterfly Marketing 2.0 giveaway today, it has been a disasterous start. Many folks were following the pre-launch via his site and doing a live broadcast using ustream.tv
During the pre-launch so many folks tried to order early that they crashed the server. I’ll be posting some video clips and screen shots later. There is much to be learned through watching this live broadcast and product launch, but the main point to take away is when you are dealing with technology, the Internet, and Web 2.0 anything can happen or go wrong.
Just as I started to post this message Mike Filsaime came on to alert everyone and apologize for taking Twitter down.
Stay tuned for more information on this product launch story.