No, this is not an Easter related article and has nothing to do with putting Easter Eggs in multiple baskets. But what it does point out are some of the inconsistencies with Google Adwords and why you need to spread your risk out on multiple search engines and continue to explore every avenue including email, social media marketing, video marketing and other methods that will bring consistent traffic to your website that will convert to a sale, a lead, or whatever it is you are looking to measure.
In the past two weeks one of our Google Adwords accounts traffic dropped off sharply. The account has been active for over a year and has a fairly consistent track record. The traffic on this account dropped off by over 100,000 impressions per day. Several calls to Google resulted in one rep stating that is was probably competition (which I challenged) and a second rep stating that it is normal for Content Network traffic to swing up and down much higher than 100,000 impressions on any given day.
No matter how successful an Internet marketer you are, your business will be subject to the fluctuations of Google Adwords traffic and any other search engine PPC program for that matter. This is one reason video marketing and social media marketing have exploded.
Have you seen major fluctuations in your Google Adwords traffic? Share your story with our visitors.
The more I think about it, the more it appears that Twitter is an IM application on steroids. Twitter allows for tweets and twitting with your peeps, just like an IM application. The primary difference is that all of your tweets end up in a blog that can be searched.
Think about it, take your favorite IM tool and look at the similarities:
I can tweet from my cell phone – I can IM from my phone
I can send URLs in a tweet – I can send URLs via IM
I can tweet photos – I can send photos via IM
I can follow or be followed in Twitter – I can do the same with IM
Again, the big difference is that traditional IM has some forms of privacy and can be somewhat proprietary. With Twitter, there are numerous applications, but if you can get to the web via desktop or mobile phone you can tweet and search twitter as a wider public medium.
What are your thoughts on Twitter? How are you using Twitter? Is Twitter a giant IM application on steriods? Is Twitter a fad? or is Twitter the application that could give Google a run for its money?
On March 24th, 2009 Mike Filsaime did a live product launch for Butterfly Marketing 2.0 – When 2,000 + VIP registrants all showed up at once they crashed all of Mike’s servers. This is a great peek into what goes on with not only a product launch, but a “LIVE” product launch. Originally, Mike was going to only offer 5,000 copies, but increased it to 15,000 due to the server crashes. There are currently about 2,000 copies left for FREE. You just pay shipping and test out Mike’s newsletter. Get your copy here while they are available: Butterfly Marketing 2.0 – Enjoy the videos below and get a glimpse of what goes on during a live product launch.
The other day I watched a self promoting video from another self-proclaimed video marketing guru that claims rags to riches in about 24 months. The video goes on to claim thousands of free visitors with no need to pay for Google Adwords. The lure of free traffic beyond our wildest dreams is truly appealing. Let me state for the record, I’m a huge fan of Internet video marketing, but here are a few issues I see with marketing yourself and your company on the Internet using video:
Not everyone wants to be an Internet video star or personality – Once you put yourself out there you’ve got to maintain your presence
What happens if your Internet personality is an employee that leaves your company or goes to a competitor?
Video alone may not drive the volume of traffic you need to sustain your business
Not every company or small business has the time and resources to put it all together in a cost effective manner
Internet video marketing may not be the best option for your specific business – are there benefits? Sure, but are they for every company? Maybe not
Internet video marketing is not the end-all solution to getting traffic. It’s one of many tools you should have in Internet marketing tool bag
Before you throw your company into the arena of Internet video marketing be sure it’s the right solution for your company and you are willing to put the time and resources into making it successful. Look for my upcoming whitepaper on video marketing at: www.videomarketingwhitepaper.com
As many of you might have been online for Mike Filsaime’s Butterfly Marketing 2.0 giveaway today, it has been a disasterous start. Many folks were following the pre-launch via his site and doing a live broadcast using ustream.tv
During the pre-launch so many folks tried to order early that they crashed the server. I’ll be posting some video clips and screen shots later. There is much to be learned through watching this live broadcast and product launch, but the main point to take away is when you are dealing with technology, the Internet, and Web 2.0 anything can happen or go wrong.
Just as I started to post this message Mike Filsaime came on to alert everyone and apologize for taking Twitter down.
Stay tuned for more information on this product launch story.
We all know that good domain names are important to your business. I’ll take it a step further and say it’s even critical.
While there is much debate on search engine marketing tactics, SEO, PPC strategies or Pay Per Click strategies for those of you still learning the acronyms; One thing is clear. The industry has sort of leveled off with respect to tools and information. We all know how to spy one another’s Adword campaigns, we can scrape sites for keywords. So from that perspective, the folks that do this professionally understand most of the tools and tricks of the trade.
So where does that leave us? With a level playing field, I believe at the end of the day it comes back down to the domain or domain names you choose to represent your business. If you’ve got two competing Google Adword ads and one has a display URL / Landing page URL of somereallygoofylongdomainname.info vs. mypowerdomain.com ultimately ads and marketing with winning domain names will play a key role in having that slight advantage in a day when everything is visible when it comes to online marketing.
What are your thoughts? Have you secured the perfect domain name for your product or service? Share with our visitors
I have to give the folks at Sell-My.com some cred for their post (post appears to be deleted or moved as of 1/1/2010). As a buyer, seller, developer of domains for over 10 years I’m still surprised at some of the wrongfully placed ill-will still out there for folks that buy and sell domain names.
Apparently, Craigslist considers Erotic services less of an evil to society than some entrepreneur trying to sell a domain name. While i’ve been able to successfully sell a couple of geo domains on Craigslist, nearly all of my ads of lately have been flagged for immediate deletion.
So, if you if you provide erotic services and have a credit card, you can do business on Craigslist under a “special” category. The Craigslist police have stated in several posts that domain names are not tangible and you cannot touch them. I guess erotic services are OK because you see and touch the merchandise.
CEO Jim Buckmaster: You are missing an opportunity to earn some additional revenue. Set up a special category for domain name sales and let those of us who are legit pay… or aren’t domain name sales erotic enough?