Do you need more precious #website traffic in 2016?
Ok, you had an amazing website built last year, but you are still trying to figure out how to get more precious visitors to your website.
For most #website owners, they are looking for #targetedtraffic meaning visitors that are looking for their product or service.
I always start every project with in-depth #keywordresearch – In order to show up in the #searchengines you first need to understand how your potential audience tries to find you.
I always tell people they will be surprised with the data. There are always a couple of #keywords that surprise you at how little / how much they are searched.
I recently saw a quote for a #technology company where the #seocompany said they would optimize #webpages for 10 keywords that the customer provided…that’s BS. Most companies don’t know… That’s why they are hiring someone that does #searchengineoptimization
I know several business owners that are crushing it #online right now with #socialmedia, but building an audience that is going to give you #money takes time and persistence, and that’s another chapter.
If you have no idea what keywords you should be targeting for your business or have never had a #keywordanalysis done PM/DM me for more information for this cost effective service. I have been doing #keyword research for 16+ years and can help you get more targeted online visitors.
I love all the likes and comments I’ve received from folks proclaiming to be #leadgurus – Looking at their profiles they make claims of #unlimitedleads – Over the past 8+ years I have generated nearly 1 million #leads for the #automotive sector and managed a $2.5 million annual #googleadwords budget…it’s much like fishing. You never know exactly how many leads you will generate on a given day and when you generate #qu
alityleads you can never fill the demand. So please define “unlimited leads” for a seasoned #leadgenerator – Is it 1,000 leads per day? Done that. Is it 10,000 leads per day? If you truly have unlimited leads what is your typical ROI? What is your average #conversionrate ? Those two factors are as equally important as the number of leads you can generate. Unlimited leads with a conversion rate of zero sucks, but 10 leads per day with a closing ratio of 30-50% is something you can build a #business from. So please…define unlimited leads and put some context around it or you are just a pedaler of snake oil.
Online Marketing Smoke Alert!
Well 2015 is almost at a close. Did your #onlinemarketing go up in smoke this year? It doesn’t have to be that way in 2016.
If your #Internet presence was just a big #backdraft this year with few leads, poor sales or conversions and only an ember of traffic…let a seasoned #onlinemarketer #leadgenerator #googleadwords #videomarketing professional of 16+ years online provide coaching so that 2016 brings you a #firestorm of #Internettraffic #onlinesales #businessleads PM or DM to discuss your 2016 #marketing needs.
Contact me for:
Online Marketing Help
Learn more about different types of online marketing by clicking here.
Last night I did something I have not done in quite some time…I was looking for potential #website gigs on #craigslist – I did find a few that looked interesting, something jumped out at me that #businesses and people have not figured out…While literally anyone can build a #website – There are services like Wix that have made it drag and drop simple. But there are two critical elements being severely overlooked; #websitetraffic and #conversions – A website without traffic or visitors is like a billboard in the desert, and a website that cannot convert that traffic to your end objective is useless. Think about it..would you trust a builder that said they could build you a house for $2000 or forgot to factor in doors, windows, or plumbing? Building a website without giving thought to getting visitors or converting that traffic is poor planning and a waste of time and resources. There are many amazing website designers that can create some works of art, but haven’t a clue about getting or converting traffic. Same reason you go see a specialist vs your general practitioner for a problem with your heart. If your website strategy or current webmaster has no planning for getting and converting your visitors…It’s time to TERMINATE them. If you want more traffic and converted sales or leads through your website and online efforts, let’s talk about your goals for 2016. I’ll Be Back with more information like this in 2016.
About a year ago I had met with a prospective client through a friend. I did an evaluation of their old website and proposed some potential solutions. They asked me to put together a quote and I never heard from them again. They took the information I gave them and rebuilt their website on their own thinking they would save some money.
Fast forward, they ended up talking with my partner through another friend. They are in need of online marketing because a year later they still don’t have any traffic to their website.
They discovered the “billboard principle”…
Without Marketing Your Website Is Just A Billboard In The Desert
Today, anyone with a little effort can build a website, but without a marketing strategy no one will ever know you website exists.
It does not matter what method you choose to get traffic to your website; organic search, pay per click, social media, etc. you have to consider what you are trying to achieve once traffic reaches your website. Are you trying to promote a product(s), service(s), signups, or some other type of conversion.
This is where the real work begins. This is where my expertise can put your business or service on the map.
Overlook this step and no one will ever know your products or services exist. Don’t let your website become a billboard in the desert. Let me help you do a thorough evaluation to help you grow your online business.
As with any #onlinemarketing or #socialmedia campaign it can take time for the #seedplanting to take root and yield results. I am continually amazed at how many people are looking for a #silverbullet. Some magical button that I am going to push and #leads or #sales will instantly appear. Anyone who is truly #successful #online has put in the #hardwork to get there. If you have a #brickandmortar you’ve done double duty. In the near future I will share some personal and client stories to illustrate. In the interim, set some goals, test and measure results, make adjustments, test and measure again. Every business is different as are search volumes and cost to generate leads or sales. Be patient and give your efforts time to produce the results you are looking to achieve. #ppc #payperclick #onlineadvertising #onlinemarketing #internetmarketing #googleadwords #bingads #socialmediamarketing #contentmsrketing #videomarketing #websitemarketing #ecommerce
I’m a long-time WordPress developer / user and have been pleased overall with the product. But I ran into something today that caught me off guard and now has me doing some more digging on WordPress security utilizing several of the top security plugins on the market today. I typically use two:
- Securi Security
I’m not going to write about differences or pros & cons of either security plugin.
To be conservative, I’ve done 2,000+ WordPress installs over the years, but 2015 is a completely different animal. In the past hackers might deface a website, but they’ve gotten more clever; Now they don’t deface your website, they secretly install their malware or spam software to run quietly undetected unless you are paying attention to server logs or your data center / ISP sends you some sort of complaint.
Typically, WordPress has been one of the most secure CMS / Blog platforms available although there are constant updates required. With that said, it still has been a fairly stable and secure platform.
What I have seen more recently is that even with a clean up to date WordPress install on a web server that is also up to date is that hackers are still easily gaining access and installing their spam scripts or malware. One site I found this week was running both Wordfence and Securi Security and neither one of them during a scan detected anything abnormal, but my server logs said otherwise. When I FTP’d into the site, there are all types of PHP files that did not belong there..I manually cleaned up the site and ran the scan again..Upon the 2nd scan, Wordfence picked up one file I had missed.
Now I have to question the reliability of two of the top WordPress security plugins on the market.
Another thing I’ve noticed during installs is that if you do not change / hide the way your user profile displays vs. showing your actual login username, lurkers are quickly taking note of your default UN which should never be “admin”.
If you have seen anything similar with your WordPress installs please share below. I will continue to update and share any new information I come across.