Don’t Get Burned By Google Adwords

This evening, I heard a story about a successful local business that got burned using Google Adwords. How did they get burned? They apparently had their account set to autopay and were using keywords that broad matched to a newly released movie. They burned through $18,000 over one weekend.

Can you imagine this poor guy coming into the office on Monday morning expecting to find some new orders or leads, opening up his Google Adwords account only to find he spent 18k in company money for movie clicks? While this story may sound extreme or remote, it’s not. Many Adword nubes loose money because they don’t understand some of the basic principles of keyword matching.

Personally, I’ve never been a fan of putting campaigns or accounts on autopilot. We spend a substantial amount of money each month on Adwords advertising, but I still look at accounts each morning and fund them accordingly.

Are you new to Google Adwords? Don’t get burned because you don’t understand how Google matches your keywords. Start off modestly funding your account until you are confident you know what you are doing. Watch your accounts over 30-60 days and make sure your keyword campaigns are stable.

Today, there are many Google Adwords marketers that can help get you over the learning hump or even review your keyword campaigns to make sure you are set up correctly. Don’t be another Google Adwords headline. If you need help with your Adwords account, get it. The price of getting professional help will be worth it in the long run.

Video Search Engine Marketing

Recently I received an email and video offering a new service and software product allowing the average person to add video quickly and easily to any website. The video pitch goes on to state that utilizing YouTube, Revver, and other similar video services shows visitors to your website that you don’t know how to add video, it’s cheap looking,  and you give visitors the opportunity to click off your website.

I must respectfully disagree. There are numerous reasons why someone looking to utilize video marketing would want to utilize YouTube and similar services:

  • YouTube and Revver type video services get indexed by the major search engines much better than self served video from your own website.
  • YouTube and similar type video services put your video, product, or service in front of a wide and growing audience.
  • If you are using video and not showing up on YouTube or other similar video services you are missing an important marketing avenue.

While one can argue that third party hosted videos give visitors the opportunity to click off your site or check out another video, that’s true of any form of Internet marketing. Whether you’re talking about SERPs, PPC, directories, etc. there is almost always an opportunity for a visitor to go somewhere else.

Video marketing is subject to some of the same principles as other forms of Internet marketing. How well is your video message? Does your video communicate your product or service effectively? Is your website and internal processes set up adequately to take orders, inquiries, or help a potentially new customer?

Hosting and adding video to your personal website is nothing new. Bandwidth pricing is so favorable that you can purchase additional bandwidth to support your videos for pennies. A quick Google search will reveal a number of free and inexpensive tools that will help the average person put video on their website quickly and cost effectively.

What are your thoughts on adding video to your website? Are you using video? Why or why not? Share your thoughts with our visitors.

Domain Names For Sale

The following domain names are for sale: Make An Offer

  • Alaska-Real-Estate.net
  • Austin-Real-Estate.net
  • Connecticut-Real-Estate.net
  • Delaware-Real-Estate.net
  • Indiana-Real-Estate.net
  • JustinTexas.com
  • Kansas-Real-Estate.net
  • Kentucky-Real-Estate.net
  • LibertyCityTexas.com
  • Louisiana-Real-Estate.net
  • Michigan-Real-Estate.net
  • Mississippi-Real-Estate.net
  • Montana-Real-Estate.net
  • Nebraska-Real-Estate.net
  • New-Hampshire-Real-Estate.net
  • New-Mexico-Real-Estate.net
  • NH-Real-Estate.net
  • North-Carolina-Real-Estate.net
  • North-Dakota-Real-Estate.com
  • Orlando-Real-Estate.net
  • PeaseInternationalTradePort.com
  • Portsmouth-New-Hampshire.com
  • Real-Estate-Companies.net
  • RealEstatePressReleases.com
  • South-Carolina-Real-Estate.net
  • South-Dakota-Real-Estate.com
  • Texas-Real-Estate.com
  • Vermont-Real-Estate.net
  • Virginia-Beach.net
  • West-Virginia-Real-Estate.net
  • Wisconsin-Real-Estate.net

If you are a real estate or domain name professional or broker you realize the power and value of these keyword domains. All offers accepted, but rediculous low ball offers will not get a reply. Purchase domains individually or make an offer for all of them. Top level domains like this do not exist unless you want to purchase .biz, .info, or some other TLD extension that will not show up in the search engines well.

Will also consider a co-development project with the right company or investors.

Additional domains for sale or lease:

  • SearchEngineSimulator.com
  • BudgetLimoService.com
  • BudgetLimoServices.com
  • BudgetLimousineService.com
  • BudgetLimousineServices.com
  • Custom-Web-Site-Design.net
  • DallasSEOFirm.com
  • Ecommerce-Web-Site-Hosting.net
  • FuneralBeautician.com
  • Web-Browsers.net

Hunting – Archery

  • archeryplanet.com