QR Code in TV Ads

on 21 February 2012  Technology  Advertiser, Business Card, Card Menu, Commercials, Danica Patrick, Godaddy, Iphone, Las Vegas, Lct Show, Missing Something, One Person, Print Ads, Qr Code Reader, Qr Codes, qr codes in tv ads, qr codes on tv ads, Slight Distraction, Smart Phone, Tivo, Tv Ad, Tv Ads, Tv Screen

While recently attending the 2012 International LCT Show in Las Vegas I repeatedly saw a local advertisement with a QR code in the TV ad.

The only other ad I’ve seen using a QR code in the TV ad is one from GoDaddy. Am I missing something? I love what QR codes can do for marketing when used correctly on print ads, a business card, menu, or even a website, but I’m scratching my head on this one.

Honestly, when I saw the GoDaddy commercial and the QR code, I tried to the best of my ability to whip out my iPhone 4s, enter in my four-digit password, scroll to my QR code reader, and then scan the QR code on the TV ad. Danica Patrick is a slight distraction as well breaking my focus on the task at hand.

The only way I was able to even snap I photo of the local ad in Vegas was while working late one night I left my camera on / ready whenever commercials started to run.

How does Godaddy or any other TV advertiser expect a person to whip out a smart phone and scan a QR code on a TV screen in 30 seconds or less? One person I talked with mentioned it might be good for folks using TIVO; If that’s what users had in mind it seems like very weak argument for implementing QR codes.

What are your thoughts?  Would you ever try to scan a QR code on a TV ad? Do you think you can get your phone out fast enough? Share your comments on QR Codes in TV ads below.

Also check out this other article I found regarding

QR Code in TV Ads