The other day I had a conversation with a Realtor. He is an agent in the RE/MAX system, has a website and a slew of tools available for him to market his real estate business online. Here is what he said that struck a chord with me.
"I've got so many tools available for search engine marketing and promotion I'm overwhelmed"
As we continued our conversation, he was looking to me for help with some basics so he could see some incremental progress in his online marketing and lead generation.
I think this is where many folks are today with their online marketing. There are so many tools and variations that it's easy even for those of us who call this our profession to get bogged down in SEO/SEM tool testing rather than taking predictable steps each day to improve our search engine marketing presence or to reach a targeted and measurable goal. I'm going to document our progress from the initial set up of a new domain name and will share with visitors at least once per month some tips and ideas for keeping it simple to prevent search engine marketing overload.
Are you a small business owner overwhelmed with all the tools available to market and promote your business online? If so, share your story or thoughts with our visitors.