Search lost IS (budget) column
Did Google Adwords remove Search lost IS (budget) column?
One of the key columns of data I look at when reviewing performance and the adgroup level. While checking data for clients I noticed this column was gone. After going into “modify columns” I noticed the search lost IS budget column is no longer an option.
If Adwords has removed this information it’s yet another blow to advertisers that want as much data as possible when analyzing ad performance.