Ugly Websites Do They Work?

This evening I was crunching some numbers on an ugly website I manage. I know there are some good sources out there on “ugly websites” that are successful, but I wanted to share some my personal experiences.

A couple years ago, I had an automotive site that I managed, graphically, eye appeal, etc. it was not an award winner, but man did that site convert well when compared to the replacement site with much more sophisticated graphics and layout.

After crunching some conversion and revenue numbers on the ugliest site in my portfolio, I was shocked!

So here’s my question to the community; What is your experience with ugly websites?

  • Have you replaced your ugly website with something much more polished and sophisticated?
  • Did your conversions increase or decrease?
  • Did your website visitors increase or decrease?

Here are a few good links for ugly websites:

My personal list of ugly websites:

  • Dallas Yellow Pages – This site is ugly, unchanged for several years, but the domain has been alive for approximately 10 years and it indexes very well.
  • 1800GetACar – This is one of the ugliest automotive websites I’ve seen, but it has an amazing success rate for connecting car buyers with lenders and auto dealers nation-wide.

Selling A Domain Name On Craigslist: NOT

I have to give the folks at Sell-My.com some cred for their post (post appears to be deleted or moved as of 1/1/2010). As a buyer, seller, developer of domains for over 10 years I’m still surprised at some of the wrongfully placed ill-will still out there for folks that buy and sell domain names.

Apparently, Craigslist considers Erotic services less of an evil to society than some entrepreneur trying to sell a domain name. While i’ve been able to successfully sell a couple of geo domains on Craigslist, nearly all of my ads of lately have been flagged for immediate deletion.

So, if you if you provide erotic services and have a credit card, you can do business on Craigslist under a “special” category. The Craigslist police have stated in several posts that domain names are not tangible and you cannot touch them. I guess erotic services are OK because you see and touch the merchandise.

CEO Jim Buckmaster: You are missing an opportunity to earn some additional revenue. Set up a special category for domain name sales and let those of us who are legit pay… or aren’t domain name sales erotic enough?