Mobile Search and Product Convergence

With all the promise for mobile search, 2D bar codes, bar code scanning, etc. I thought I would share a personal experience today and my personal thoughts on where I think mobile search and product convergence will be an amazing step forward for consumers.

I have a large screen projection TV; the bulb blew out and I wanted to replace it. While I found many online places I could have purchased one and waited for delivery, I wanted to purchase one locally within a 25 mile radius. This was also an experiment of sorts. After making several phone calls and discovering that local stores were closed or do not stock bulbs or parts for TVs 2 or more years old I tried something different in my searching.

My initial Google searches and authorized repair store searches came up empty. The store I’ll plug for free is Fry’s Electronics. When I went to their site, my initial search by part number came up empty on both the TV model # and the bulb model # I was looking for. After doing a broad search on the site by TV brand, I stumbled upon the bulb # I was seeking.

Once I found the bulb, everything else was awesome; I was able to check for in-store pick-up before I jumped in my car.

Conclusion: Brick and mortar sites both on local search and internal search fail to deep link effectively for mobile local search. At the point in which brick and mortar stores have internal search that is deep enough for consumers to find parts or products easy, both desktop and mobile search will be limited in their effectiveness to help consumers find the products they are looking for via mobile device.

For mobile local search to be powerful for brick and mortar stores, they will need to make sure their products are deep linked on the web. A category level only web presence will not have maximum effectiveness for mobile local searches. Once brick and mortar stores allow their products and parts to show up on the web for local search based on a part number, zip code, sku, etc. they will start to realize the power of local search on mobile devices.

Read my 2nd product search on the same day…

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Mobile Marketing

While I’m not in over my head into mobile media marketing I am paying attention. There’s a lot going on and some really good sources of information are starting to surface.

It’s no secret that the US is last in the parade when it comes to mobile marketing. Asia and the UK are both further ahead than the US in this space. But with Sprint announcing the upcoming release of the first 4G phone in the US this is huge. Also, Dallas, TX is one of the first big city’s to get 4G.
So what’s 4G and why is it so important? While I won’t touch on frequencies or the IEEE stuff, 4G is also referred to as WiMax.

Wimax has an effective range of 30 miles which looks like it could be promising for rural areas. 4G / Wimax has the ability to hit speeds of 70MB per second which could give some of the traditional broadband providers a run for their money.

4G opens up a world of possibilities for mobile marketers and mobile device users alike with amazing speed and range that was not possible with traditional WiFi type networks.

Here are some keyword words to be paying attention to in the coming months:

  • Mobile Marketing
  • Mobile Social Marketing
  • Location Based Social Networking
  • 2D Bar Codes
  • Mobile Keywords / Short Codes

Bandwidth and range are the keys to unlocking the power and true potential of mobile devices. I’m going out on a limb and making a strong prediction that mobile device use and how we market to potential customers will look tremendously different than it does in 2010.

What are your marketing predictions for mobile device use and marketing? Share your thoughts, vision, and ideas with our readers.