QR Code in TV Ads

While recently attending the 2012 International LCT Show in Las Vegas I repeatedly saw a local advertisement with a QR code in the TV ad.

The only other ad I’ve seen using a QR code in the TV ad is one from GoDaddy. Am I missing something? I love what QR codes can do for marketing when used correctly on print ads, a business card, menu, or even a website, but I’m scratching my head on this one.

qr code in tv ads

Honestly, when I saw the GoDaddy commercial and the QR code, I tried to the best of my ability to whip out my iPhone 4s, enter in my four-digit password, scroll to my QR code reader, and then scan the QR code on the TV ad. Danica Patrick is a slight distraction as well breaking my focus on the task at hand.

The only way I was able to even snap I photo of the local ad in Vegas was while working late one night I left my camera on / ready whenever commercials started to run.

How does Godaddy or any other TV advertiser expect a person to whip out a smart phone and scan a QR code on a TV screen in 30 seconds or less? One person I talked with mentioned it might be good for folks using TIVO; If that’s what users had in mind it seems like very weak argument for implementing QR codes.

What are your thoughts?  Would you ever try to scan a QR code on a TV ad? Do you think you can get your phone out fast enough? Share your comments on QR Codes in TV ads below.

Also check out this other article I found regarding

QR Code in TV Ads

Adcenter.Microsoft.com Outage

Not sure what’s up with Microsft Adcenter this evening. Appears there is some type of outage.

I received a message from Microsoft looking for beta testers for their new phone app for Adcenter stats, but I needed my adCenter ID. With the outage, no go and it beta sign up reads as though they are only looking for beta testers using Windows Phone 7…what about us iPhone and Android users?

Microsoft…get with the program. Advertisers looking to spend money with you shouldn’t have to jump through hoops, use a specific OS, or browser to access adCenter.

Are you a Microsoft adCenter advertiser? Do you use Windows or another OS, mobile or tablet device to access adCenter? Share your thoughts below.

Google Instant Errors: Display Ads

Not sure if anyone has noticed this when searching with Google Instant turned on. From time to time, it appears Google’s Instant technology malfunctions on delivering accurate display ads. Take a look at the screen shot below and you’ll notice several things:

  • Target search was “Commercial Carports”
  • Only four organic results returned
  • All display ads are for carpeting, not carports

While this may not seem significant for the searcher, this can be for advertisers that get charged with an ad impression thinking their ads are being targeted accurately. Getting incorrect ad impressions can lower CTR (click through rate) thus increasing ad costs or an advertiser getting an inaccurate low quality score. (click image to enlarge)

What are you seeing for search and display accuracy while searching with Google Instant turned on? Comment below…

Google Instant Search – Advertiser Issues

With the release of Google Instant Search (see image below) there seems to be much mixed emotion from pay per click advertisers. With Google counting and ad impression if a searcher pauses for three seconds; the amount of time it takes to sneeze or sip a cup of coffee, the advertiser is charged with an ad impression. One of my business associates saw normal impressions for a keyword go from 800,000 impressions per month to over 1.8 million impressions after Google Instant Search was launched. The net effect was it cut their click through rate in half (CTR) and nearly killed conversions for one of their bread and butter keywords.

Unfortunately, for me to do this test, the advertisers in the screenshot below were all charged with an ad impression. I’m guessing this has advertisers (including myself) scrambling to change up our pay per click advertising a bit. What I’m wondering though is how many Google Adwords advertisers are seeing their conversions and CTR (click through rate) drop since Google has implemented Instant Search.

If Google Instant Search has affected your business negatively, post a response below. Alternatively, if you have seen an increase or performance improvement in your pay per click advertising since the release of Instant Search we want to hear from you as well.

The other issue I’m wondering about is what do searchers think about all of the dynamic stuff going on in the background as you start to type in a keyword phrase? Do most users want to see organic and paid results instantly changing as they type in a keyword phrase. Share your thoughts below.