Advertising – Search Engine Pro

Yahoo Bing Migration Issues

If you’re advertising on both Yahoo and Bing, you’re aware or should be of the soon coming migration of Yahoo’s pay per click platform over to Bing’s. This article is geared towards advertisers that have thousands of keywords they are attempting to migrate.

I’ve attempted to migrate an account using the Adcenter tab within my Yahoo account. After going through the process several times I receive an error message asking me to try again. (See the image below)

I have not be able to get past this point. The other issue I’m having is that I cannot select the 2nd radio button to just import my data.

My current plan is to just download my Yahoo account, make needed changes and then upload through Adcenter desktop.

Share your comments on Yahoo Bing migration below.

Yahoo Microsoft Search Alliance Approved

We’ve all been sitting back and waiting to see what would happen with the Yahoo Microsoft search alliance. Both companies announced approval yesterday. This morning when I logged into my Yahoo account, here is the message posted across the top of my screen:

(Click image for full size view)

For more information on the announced Microsoft Yahoo alliance (click link)

How do you think this new alliance will affect your advertising? Are you currently advertising on both Microsoft and Yahoo? Share your thoughts with our visitors.

Don’t Get Burned By Google Adwords

This evening, I heard a story about a successful local business that got burned using Google Adwords. How did they get burned? They apparently had their account set to autopay and were using keywords that broad matched to a newly released movie. They burned through $18,000 over one weekend.

Can you imagine this poor guy coming into the office on Monday morning expecting to find some new orders or leads, opening up his Google Adwords account only to find he spent 18k in company money for movie clicks? While this story may sound extreme or remote, it’s not. Many Adword nubes loose money because they don’t understand some of the basic principles of keyword matching.

Personally, I’ve never been a fan of putting campaigns or accounts on autopilot. We spend a substantial amount of money each month on Adwords advertising, but I still look at accounts each morning and fund them accordingly.

Are you new to Google Adwords? Don’t get burned because you don’t understand how Google matches your keywords. Start off modestly funding your account until you are confident you know what you are doing. Watch your accounts over 30-60 days and make sure your keyword campaigns are stable.

Today, there are many Google Adwords marketers that can help get you over the learning hump or even review your keyword campaigns to make sure you are set up correctly. Don’t be another Google Adwords headline. If you need help with your Adwords account, get it. The price of getting professional help will be worth it in the long run.