I thought I would post a follow up to a recent article I posted regarding Commission Junction performance. Over the weekend I ran a test on one of our own offers replacing a top performing Hydra Network offer. What was the result? A mind-blowing 59% conversion rate. Of all the traffic that hit our thank you page for our test site, 59% of that traffic converted on the thank you page offer. This beat out the highest performing affiliate offer to date that converted at 26%.
I will monitor results for the next couple of weeks and report back with findings and an averaged conversion rate over the duration of testing. What does this demonstrate? Affiliate offers may not convert as well as your own offer. While affiliate offers are convenient, you loose control of conversions and accountability if the affiliate partner will not let you put a tracking pixel on their site. We have seen affiliate offers swing between 3% and 26% conversion rates on average.
This is why many folks are exploring “licensing”. A term for contracting directly with a partner to generate leads, sales, traffic, vs. going through an affiliate management company such as Click Bank or Commission Junction. I’m not condemning Click Bank of Commission Junction because they surely have made many folks a bunch of money.
The bottom line is this. If you are not looking at and measuring your conversion rates, you are leaving money on the table.
What are your thoughts on affiliate offers through some of the major affiliate management companies? Share your thoughts and findings with our visitors.
Commission Junction is joke unless someone can prove me wrong. After some split testing along with some CPA network offer tests, Commission Junction comes up a loser in every test.
We recently let a HydraNetwork CPA offer run its course. The first month it made over $5000 with our offer converting at over 25% for the month. For the month of August in which one of our offers expired, it closed out at a conversion rate of just over 21%. The offer paid out less than $10 for each conversion.
How’s that stack up with similar or identical offers on Commission Junction? We ran a CJ.com offer from the same company with a slightly different ad and it barely converted at 3%. After testing another offer from a major company we had ZERO conversions for our test on 8/28/09.
In yet another test, we bought some products for our office through a Commission Junction banner on one of our sites, and the order never recorded. Only after contacting the vendor directly did they give us credit for the purchase. CJ.com lists various reasons why a click or conversion may not register successfully. Our take is that most affiliate management networks are designed to break easily to reduce commissions paid out. (No hard proof, just a professional hunch)
In addition to our split testing, we track all of our outbound clicks to affiliate offers and those numbers don’t always match and some with startling differences in some cases.
Are you a Commission Junction marketer? What have your conversion rates been like? Are you a super affiliate or know of other programs similar to CJ.com that convert better? Share them with our visitors by responding to this article.
We will continue to test various offers through the Commission Junction network and report any success stories, but for now we remain disappointed with the poor performance of CJ.com offers we’ve tested against other successful offers on other networks.