If you have not been following the latest Google Adwords news their is a new Google Affiliate Slap starting to make headlines. I first heard the news from Perry Marshall and most recently from from the folks at Hexatrack.
In short, Google does not like affiliate marketers and is now penalizing sites that link directly to affiliate offers, but do not add any value to the site or offer. Google is being especially hard on review sites that link to affiliate offers.
This will obviously be big news for the next several weeks so stay tuned for more information.
In my previous post “What’s Up With CPA Offers” I raised the question of possible fraud on the part of the affiliate offer provider. After all, it’s a known fact in the industry that companies that provide affiliate offers will instinctively try to figure out how an affiliate is getting traffic and then take measures to cut the affiliate out all together. This is especially true with affiliates that use Google Adwords, Yahoo, and MSN PPC, and is why it is important to cloak affiliate URLs.
Today has shown an interesting turn of events as I emailed one of the CPA networks this week and brought up the potential issue of some type of affiliate fraud. AMAZINGLY today, two campaigns that were at 15% and 5% conversions yesterday have jumped to 28% and 37% conversion rates. The later had never gone over 10% a conversion rate and never more than one conversion in a day. Today this offer is at 3 conversions at over $30 each and still a long day ahead.
Is it possible that CPA networks have the ability to skim traffic or throttle conversions? While it has only been one day, the timing of my email certainly raises suspicions. So the question now becomes, why would CPA networks throttle or control the number of conversions? Can a CPA network divert or skim some extra cash by essentially taking traffic from affiliates?
How may affiliate marketers or folks doing CPA offers have seen a similar trend in their numbers?
Look for more results to come