On March 24th, 2009 Mike Filsaime did a live product launch for Butterfly Marketing 2.0 - When 2,000 + VIP registrants all showed up at once they crashed all of Mike's servers. This is a great peek into what goes on with not only a product launch, but a "LIVE" product launch. Originally, Mike was going to only offer 5,000 copies, but increased it to 15,000 due to the server crashes. There are currently about 2,000 copies left for FREE. You just pay shipping and test out Mike's newsletter. Get your copy here while they are available: Butterfly Marketing 2.0 - Enjoy the videos below and get a glimpse of what goes on during a live product launch.

Mike Filsaime addresses server issues and asks visitors to come back later in the evening. Are you planning a live product launch? What would you do differently? Where you online trying to order your free copy of Butterfly Marketing 2.0 when the servers crashed?