Video Search Engine Marketing

Recently I received an email and video offering a new service and software product allowing the average person to add video quickly and easily to any website. The video pitch goes on to state that utilizing YouTube, Revver, and other similar video services shows visitors to your website that you don’t know how to add video, it’s cheap looking,  and you give visitors the opportunity to click off your website.

I must respectfully disagree. There are numerous reasons why someone looking to utilize video marketing would want to utilize YouTube and similar services:

  • YouTube and Revver type video services get indexed by the major search engines much better than self served video from your own website.
  • YouTube and similar type video services put your video, product, or service in front of a wide and growing audience.
  • If you are using video and not showing up on YouTube or other similar video services you are missing an important marketing avenue.

While one can argue that third party hosted videos give visitors the opportunity to click off your site or check out another video, that’s true of any form of Internet marketing. Whether you’re talking about SERPs, PPC, directories, etc. there is almost always an opportunity for a visitor to go somewhere else.

Video marketing is subject to some of the same principles as other forms of Internet marketing. How well is your video message? Does your video communicate your product or service effectively? Is your website and internal processes set up adequately to take orders, inquiries, or help a potentially new customer?

Hosting and adding video to your personal website is nothing new. Bandwidth pricing is so favorable that you can purchase additional bandwidth to support your videos for pennies. A quick Google search will reveal a number of free and inexpensive tools that will help the average person put video on their website quickly and cost effectively.

What are your thoughts on adding video to your website? Are you using video? Why or why not? Share your thoughts with our visitors.