Mobile Marketing

While I’m not in over my head into mobile media marketing I am paying attention. There’s a lot going on and some really good sources of information are starting to surface.

It’s no secret that the US is last in the parade when it comes to mobile marketing. Asia and the UK are both further ahead than the US in this space. But with Sprint announcing the upcoming release of the first 4G phone in the US this is huge. Also, Dallas, TX is one of the first big city’s to get 4G.
So what’s 4G and why is it so important? While I won’t touch on frequencies or the IEEE stuff, 4G is also referred to as WiMax.

Wimax has an effective range of 30 miles which looks like it could be promising for rural areas. 4G / Wimax has the ability to hit speeds of 70MB per second which could give some of the traditional broadband providers a run for their money.

4G opens up a world of possibilities for mobile marketers and mobile device users alike with amazing speed and range that was not possible with traditional WiFi type networks.

Here are some keyword words to be paying attention to in the coming months:

  • Mobile Marketing
  • Mobile Social Marketing
  • Location Based Social Networking
  • 2D Bar Codes
  • Mobile Keywords / Short Codes

Bandwidth and range are the keys to unlocking the power and true potential of mobile devices. I’m going out on a limb and making a strong prediction that mobile device use and how we market to potential customers will look tremendously different than it does in 2010.

What are your marketing predictions for mobile device use and marketing? Share your thoughts, vision, and ideas with our readers.

Video Search Engine Marketing

Recently I received an email and video offering a new service and software product allowing the average person to add video quickly and easily to any website. The video pitch goes on to state that utilizing YouTube, Revver, and other similar video services shows visitors to your website that you don’t know how to add video, it’s cheap looking,  and you give visitors the opportunity to click off your website.

I must respectfully disagree. There are numerous reasons why someone looking to utilize video marketing would want to utilize YouTube and similar services:

  • YouTube and Revver type video services get indexed by the major search engines much better than self served video from your own website.
  • YouTube and similar type video services put your video, product, or service in front of a wide and growing audience.
  • If you are using video and not showing up on YouTube or other similar video services you are missing an important marketing avenue.

While one can argue that third party hosted videos give visitors the opportunity to click off your site or check out another video, that’s true of any form of Internet marketing. Whether you’re talking about SERPs, PPC, directories, etc. there is almost always an opportunity for a visitor to go somewhere else.

Video marketing is subject to some of the same principles as other forms of Internet marketing. How well is your video message? Does your video communicate your product or service effectively? Is your website and internal processes set up adequately to take orders, inquiries, or help a potentially new customer?

Hosting and adding video to your personal website is nothing new. Bandwidth pricing is so favorable that you can purchase additional bandwidth to support your videos for pennies. A quick Google search will reveal a number of free and inexpensive tools that will help the average person put video on their website quickly and cost effectively.

What are your thoughts on adding video to your website? Are you using video? Why or why not? Share your thoughts with our visitors.