Business Diversification

Business Diversification: Diversify your business or Die!

business diversificationI was trying to think of some catchy phrase to talk about the importance of diversification and the importance of keeping a pulse on whatever industry you are in. The Internet is no exception.

Recently, a friend informed me that we was closing his brick and mortar business that had been part of a local community for roughly 20 years. I’ve got similar stories from other friends with brick and mortar or service related businesses.

Here’s a fact: Business is constantly evolving. You and I must evolve with business cycles.

One of the major technologies that has changed the way business is conducted is the Internet, but I’m amazed at some of my old-school friends and business associates that fail to take advantage of or evolve with the way their particular industry is changing.

Everyone knows that having a website for your business today is important, just as having a business card was a no-brainer.

For nearly everyone of my personal friends or business associates that has run into roadblocks with their brick and mortar or service business, some of those issues could have been avoided or minimized if they had diversified via their website. Selling products or services, up-sells, cross-marketing, etc.

How has your business been affected by the economy or technology changes? Did  you diversify your business or did you miss the boat?

Share your story with our visitors below.

Business Diversification:

Wikipedia

QR Code in TV Ads

While recently attending the 2012 International LCT Show in Las Vegas I repeatedly saw a local advertisement with a QR code in the TV ad.

The only other ad I’ve seen using a QR code in the TV ad is one from GoDaddy. Am I missing something? I love what QR codes can do for marketing when used correctly on print ads, a business card, menu, or even a website, but I’m scratching my head on this one.

qr code in tv ads

Honestly, when I saw the GoDaddy commercial and the QR code, I tried to the best of my ability to whip out my iPhone 4s, enter in my four-digit password, scroll to my QR code reader, and then scan the QR code on the TV ad. Danica Patrick is a slight distraction as well breaking my focus on the task at hand.

The only way I was able to even snap I photo of the local ad in Vegas was while working late one night I left my camera on / ready whenever commercials started to run.

How does Godaddy or any other TV advertiser expect a person to whip out a smart phone and scan a QR code on a TV screen in 30 seconds or less? One person I talked with mentioned it might be good for folks using TIVO; If that’s what users had in mind it seems like very weak argument for implementing QR codes.

What are your thoughts?  Would you ever try to scan a QR code on a TV ad? Do you think you can get your phone out fast enough? Share your comments on QR Codes in TV ads below.

Also check out this other article I found regarding

QR Code in TV Ads