Having trouble figuring out how to set mobile bid adjustments with Adwords new Enhanced campaigns? Check out this Google Hangout with Google Adwords specialists.
Additional Enhanced Campaign Resource: https://support.google.com/adwords/editor/answer/30532?hl=en
Thinking about buying into the Magic Bullet System, Hexatrack, or Google Goggles? My advice, don’t do it.
Every product I’ve tried from Amish Shah and company comes with lousy customer support. When I purchased a package from these guys last year it took weeks to deliver on promised bonuses.
My most recent experience has been with their Google Goggles product. It stopped working. When I contacted support they closed my ticket out twice without ever responding to my request for help. They didn’t mind taking my money or my monthly maintenance payment.
What’s my conclusion? If you spend $3,000 and a huge monthly support fee, they might take care of you, but as of this writing I have two products from Amish Shah that don’t work. Hexatrack is down for maintenance so you can’t run any new campaigns and Google Goggles doesn’t work.
If anyone else has had issues with Amish Shah products please reply to this post.
I’ll be starting a “Guru Reviews” section for visitors to post comments on how well or poorly the gurus support their products.
In my previous post “What’s Up With CPA Offers” I raised the question of possible fraud on the part of the affiliate offer provider. After all, it’s a known fact in the industry that companies that provide affiliate offers will instinctively try to figure out how an affiliate is getting traffic and then take measures to cut the affiliate out all together. This is especially true with affiliates that use Google Adwords, Yahoo, and MSN PPC, and is why it is important to cloak affiliate URLs.
Today has shown an interesting turn of events as I emailed one of the CPA networks this week and brought up the potential issue of some type of affiliate fraud. AMAZINGLY today, two campaigns that were at 15% and 5% conversions yesterday have jumped to 28% and 37% conversion rates. The later had never gone over 10% a conversion rate and never more than one conversion in a day. Today this offer is at 3 conversions at over $30 each and still a long day ahead.
Is it possible that CPA networks have the ability to skim traffic or throttle conversions? While it has only been one day, the timing of my email certainly raises suspicions. So the question now becomes, why would CPA networks throttle or control the number of conversions? Can a CPA network divert or skim some extra cash by essentially taking traffic from affiliates?
How may affiliate marketers or folks doing CPA offers have seen a similar trend in their numbers?
Look for more results to come
We all know that good domain names are important to your business. I’ll take it a step further and say it’s even critical.
While there is much debate on search engine marketing tactics, SEO, PPC strategies or Pay Per Click strategies for those of you still learning the acronyms; One thing is clear. The industry has sort of leveled off with respect to tools and information. We all know how to spy one another’s Adword campaigns, we can scrape sites for keywords. So from that perspective, the folks that do this professionally understand most of the tools and tricks of the trade.
So where does that leave us? With a level playing field, I believe at the end of the day it comes back down to the domain or domain names you choose to represent your business. If you’ve got two competing Google Adword ads and one has a display URL / Landing page URL of somereallygoofylongdomainname.info vs. mypowerdomain.com ultimately ads and marketing with winning domain names will play a key role in having that slight advantage in a day when everything is visible when it comes to online marketing.
What are your thoughts? Have you secured the perfect domain name for your product or service? Share with our visitors
Conventional wisdom with most of the PPC gurus and even the major search engines is to delete or pause keywords that are not performing. Typically, I will pause keywords, adgroups, or campaigns that are not generating conversions.
The other day I discovered something interesting that yielded the same result in both Google and Yahoo.
After scanning my Google and Yahoo accounts for keywords with zero to 99,999 impressions, zero assists, and zero conversions over the previous 30 day period, I paused those keywords which resulted in approximately 50,000 keywords getting paused.
In theory, pausing or deleting keywords that are not performing at all should not have any negative affect on your campaigns, budget, or conversions.
After pausing non performing keywords, both my Google Adwords and Yahoo PPC accounts started to perform oddly. My conversions dropped and my CPA average went up by $1.50. After discovering the odd performance with both accounts I started un-pausing some of my adgroups and keywords.
This tells me there is some type of connection between account performace, impressions, and possible keyword counts.
Again, conventional wisdom is to apply the 80/20 rule. I’m going to do some more experimenting with pausing / un-pausing keywords that don’t perform and try to measure the effect it has on account performance.
Are you a PPC guru? Have you encountered something similar? I currently manage about 1,000,000 keywords and would appreciate any feedback you might have for our visitors.