Ugly Websites Do They Work?

This evening I was crunching some numbers on an ugly website I manage. I know there are some good sources out there on “ugly websites” that are successful, but I wanted to share some my personal experiences.

A couple years ago, I had an automotive site that I managed, graphically, eye appeal, etc. it was not an award winner, but man did that site convert well when compared to the replacement site with much more sophisticated graphics and layout.

After crunching some conversion and revenue numbers on the ugliest site in my portfolio, I was shocked!

So here’s my question to the community; What is your experience with ugly websites?

  • Have you replaced your ugly website with something much more polished and sophisticated?
  • Did your conversions increase or decrease?
  • Did your website visitors increase or decrease?

Here are a few good links for ugly websites:

My personal list of ugly websites:

  • Dallas Yellow Pages – This site is ugly, unchanged for several years, but the domain has been alive for approximately 10 years and it indexes very well.
  • 1800GetACar – This is one of the ugliest automotive websites I’ve seen, but it has an amazing success rate for connecting car buyers with lenders and auto dealers nation-wide.