Go Niche Be #1 On Google

Idea #2 in Jon Smith’s book Be #1 on Google is to go “niche”

Have you ever heard this before? “No matter which search term I choose, my competitor is always number 1” What can I do?

In Jon’s example he explains the difference between targeting “toys” vs. “wooden toys” – I urge you to purchase his books to read more.

By niche targeting, Jon was able to get more traffic and increased his sales because he was attracting the right customers. His conversion ratios went up.

Exercise:  In your opinion, right now, what are the top three keywords you think are most important to your site? Got em? Forget them for now. Jon recommends creating a list of 10 keywords that are the next most important. These are your niche keywords. I typically create a list of 10-20 keywords and use that as my starting point.

Utilizing niche keywords has been a key element of everything I do online.

Grab Jon’s books and read more on his remaining 50 ideas to put you at the top of Google. Look for idea #3 tomorrow.

See idea #1 – Be #1 On Google




The Importance of Domain Name Selection

I was on a call a couple of weeks ago with Perry Marshall and Jonathan Mizel. Jonathan brought up an interesting point that I’ve been talking about for a long time.

Today, everything you do online can be copied. Your content, your Google Adwords campaigns, etc. There’s not much you can hide or that cannot be reverse engineered. The one thing a competitor cannot take from you is A Good Domain Name. A well thought out or unique domain name can make a big difference in the amount of traffic you receive to your website.

Here are a few examples: (no hyphens – geo-targeted)

While the above domains may not include the exact name of your business they are still valuable as they can insulate your primary domain or can be used as your primary domain. These are also considered keyword domains as they contain actual search terms that an internet searcher might query. If you can match a keyword domain with good content, you are literally guaranteed top ten placement with the major search engines.

Another form of the same type of keyword that many overlook are hyphenated keywords. Hyphenated keywords can do just as well as a non hyphenated keyword, but they are also really good for use in Adwords or PPC marketing campaigns. They are great for testing / split testing ad copy and also act as an extra line in your advertising as the display URL. (e.g. Personal-Car-Shopper.com, We-Approve-Any-Credit.com, etc.) your display URL can expand or enhance your ad message.

Here are a few examples: (hyphenated domains geo-targeted and ad focused)

  • Texas-Real-Estate.com
  • Personal-Car-Shopper.com
  • Dallas-Website-Hosting.com
  • We-Approve-Bad-Credit.com
  • Certified-Diving-Trainers.com

As you can see a hyphenated domain name provides a readable additional line in your Adwords or other PPC campaigns.

In addition to being unique to your business and your website, domains are like virtual real estate. They can increase your marketing and provide additional value to your business. Just like real estate there is a limited supply. No matter how much a competitor might try to copy your website or your Pay Per Click ads, they can’t take a good domain name that you’ve registered for your business.

keyword-domainsNotice how the add below with the keyword rich domain name is a bold green. It actually makes the ad stand out from all the other ads. You can get as creative as you want with display URLs.

If you haven’t registered any keyword rich ad focused domains for your business you might want to consider it… You might uncover a gem that will increase traffic and branding for your website.

Don’t want to do your own keyword research? We’ll be happy to do the work for you. Just use our contact form and let us know.

The Problem With Internet Video Marketing

The other day I watched a self promoting video from another self-proclaimed video marketing guru that claims rags to riches in about 24 months. The video goes on to claim thousands of free visitors with no need to pay for Google Adwords. The lure of free traffic beyond our wildest dreams is truly appealing. Let me state for the record, I’m a huge fan of Internet video marketing, but here are a few issues I see with marketing yourself and your company on the Internet using video:

  • Not everyone wants to be an Internet video star or personality – Once you put yourself out there you’ve got to maintain your presence
  • What happens if your Internet personality is an employee that leaves your company or goes to a competitor?
  • Video alone may not drive the volume of traffic you need to sustain your business
  • Not every company or small business has the time and resources to put it all together in a cost effective manner
  • Internet video marketing may not be the best option for your specific business – are there benefits? Sure, but are they for every company? Maybe not
  • Internet video marketing is not the end-all solution to getting traffic. It’s one of many tools you should have in Internet marketing tool bag

Before you throw your company into the arena of Internet video marketing be sure it’s the right solution for your company and you are willing to put the time and resources into making it successful. Look for my upcoming whitepaper on video marketing at: www.videomarketingwhitepaper.com