Internet Marketing Gurus

Are you sick and tired of all the self proclaimed Internet marketing gurus? I am!

The final straw for me was about a week ago when I purchased a GMail secrets offer for $97 – Since I’m in the field; I invest money in all sorts of different products and marketing services that I like to test.

After testing this product out for nearly a week, I couldn’t replicate a single test as outlined in the video tutorial. Each time I contacted customer support it would take two days for me to get a one liner that didn’t answer my questions.

Additionally, none of the screen shots looked anything like what I use every day in my Google Adwords account / MCC. While I would have really liked to test out this potential insider secret for Gmail advertising, I just asked for a refund out of frustration and the lack of any real customer support.

In my testing, I found that normal settings in Adwords interface for the content network proved more successful in getting my ads to show up in Gmail than the tactics outlined in the video tutorial.

Over the course of the week I received numerous emails from other gurus promoting this product. I came to the realization that half of these Internet marketing gurus never test any of the products they promote. They just affiliate market something that another guru put out.

I also found several companies that I respect that recently began promoting products or services they’ve never tested. I’m not sure what value they are providing other than buy “this” product because so and so is a really good guy or gal.

Here’s what I’m proposing to do more of in 2010; provide “real” results for guru marketing tools with an honest assessment of how they did or didn’t work.

I’ll also contact customer support and see how long it takes for them to respond and then grade them on how well they respond to my support request.

What Internet tools, products or services have you used for your business and they did not perform as promised or the customer support was horrible? Share your stories with our visitors.

Google AdWords: Don’t Put All Your Eggs In One Basket

No, this is not an Easter related article and has nothing to do with putting Easter Eggs in multiple baskets. But what it does point out are some of the inconsistencies with Google Adwords and why you need to spread your risk out on multiple search engines and continue to explore every avenue including email, social media marketing, video marketing and other methods that will bring consistent traffic to your website that will convert to a sale, a lead, or whatever it is you are looking to measure.

In the past two weeks one of our Google Adwords accounts traffic dropped off sharply. The account has been active for over a year and has a fairly consistent track record. The traffic on this account dropped off by over 100,000 impressions per day. Several calls to Google resulted in one rep stating that is was probably competition (which I challenged) and a second rep stating that it is normal for Content Network traffic to swing up and down much higher than 100,000 impressions on any given day.

No matter how successful an Internet marketer you are, your business will be subject to the fluctuations of Google Adwords traffic and any other search engine PPC program for that matter. This is one reason video marketing and social media marketing have exploded.

Have you seen major fluctuations in your Google Adwords traffic? Share your story with our visitors.