Tag: conversions

adMarketplace Review 2012

on 29 July 2012  Alternative Traffic Sources, Lead Generation  admarketplace review, Advertisers, alternative traffic sources, Collection Purposes, Conclusion, Conversion, Conversions, Duration, Employment Sites, High Quality, Internet Traffic, Ip Addresses, Nbsp, Nickel, Pixel, Risk, Source Companies, Syndication, Target, Traffic Partners, Traffic Source, Traffic Sources, Tweaks





adMarketplace Review:

This adMarketplace review is based on test that lasted just over 30 days beginning around June 18th, 2012 when I was first contacted by an adMarketplace representative. I informed my new rep that I've been contacted by many "alternative traffic source" companies and what my CPA target was. He assured me that it was possible to reach our desired CPA.

I was instructed to run a 30 day minimum test in which the first 15 days would be for data collection purposes and the last 15 days would be for making tweaks to reach target CPA. During the first 15 days of testing, our internal reporting showed that 83% of traffic coming from the adMarketPlace network bounced with duplicate clicks from the same IP addresses being evident in our reporting.

We made additional tweaks to our account and reviewed final data for the duration of our adMarketplace test and were sadly disappointed with our CPA after 30+ days of trying to dial everything in.

During the process of this traffic test, I looked for adMarketplace reviews and all I could find were reviews from employment sites. I was somewhat surprised I could not find any traffic reviews on a company that seems to be getting accolades in the search syndication space.

adMarketplace Review Conclusion:

To be fair to adMarketplace, we could never get our tracking pixel to fire correctly, but we did provide conversion IP data so they could correlate conversions back to their syndicated traffic partners. While some traffic sources did show promise, we were never able to get close enough to our target CPA to prolong the test any further than the end of July 2012.

Here's my main concern with companies that provide syndicated traffic or provide alternative Internet traffic; Most claim traffic is high-quality and target CPA is attainable, but they all want you to experiment on your dime. I'd like to see some of these companies start sharing the risk with advertisers. If you can't deliver on quality traffic or target CPA offer some refunds or credits.

I hope this adMarketplace review helps online marketers no matter what their niche might be.

adMarketplace Review



Ugly Websites Do They Work?

on 02 May 2011  Uncategorized, Website Design  10 Years, Auto Dealers, Award Winner, Car Buyers, Conversion, Conversions, Dallas Yellow Pages, Design Success, Eye Appeal, Indexes, Lenders, list of ugly websites, Personal Experiences, Personal Websites, Revenue Numbers, Sophisticated Graphics, Success Rate, successful ugly websites, Ugly Design, ugly web sites, Ugly Website, Ugly Websites, Website Visitors

This evening I was crunching some numbers on an ugly website I manage. I know there are some good sources out there on "ugly websites" that are successful, but I wanted to share some my personal experiences.

A couple years ago, I had an automotive site that I managed, graphically, eye appeal, etc. it was not an award winner, but man did that site convert well when compared to the replacement site with much more sophisticated graphics and layout.

After crunching some conversion and revenue numbers on the ugliest site in my portfolio, I was shocked!

So here's my question to the community; What is your experience with ugly websites?

  • Have you replaced your ugly website with something much more polished and sophisticated?
  • Did your conversions increase or decrease?
  • Did your website visitors increase or decrease?

Here are a few good links for ugly websites:

My personal list of ugly websites:

  • Dallas Yellow Pages - This site is ugly, unchanged for several years, but the domain has been alive for approximately 10 years and it indexes very well.
  • 1800GetACar - This is one of the ugliest automotive websites I've seen, but it has an amazing success rate for connecting car buyers with lenders and auto dealers nation-wide.

Google Instant Search - Advertiser Issues

on 18 October 2010  Google, Pay Per Click  Advertiser, Amount Of Time, Bread And Butter, Business Associates, Conversions, Cup Of Coffee, Google, Google Image, Google Search, Impressions, Keyword Phrase, Mixed Emotion, Pay Per Click, Pay Per Click Advertising, Performance Improvement, Screenshot, Search Google, Searcher, Share Your Thoughts, Sip, Sneeze

With the release of Google Instant Search (see image below) there seems to be much mixed emotion from pay per click advertisers. With Google counting and ad impression if a searcher pauses for three seconds; the amount of time it takes to sneeze or sip a cup of coffee, the advertiser is charged with an ad impression. One of my business associates saw normal impressions for a keyword go from 800,000 impressions per month to over 1.8 million impressions after Google Instant Search was launched. The net effect was it cut their click through rate in half (CTR) and nearly killed conversions for one of their bread and butter keywords.

Unfortunately, for me to do this test, the advertisers in the screenshot below were all charged with an ad impression. I'm guessing this has advertisers (including myself) scrambling to change up our pay per click advertising a bit. What I'm wondering though is how many Google Adwords advertisers are seeing their conversions and CTR (click through rate) drop since Google has implemented Instant Search.

If Google Instant Search has affected your business negatively, post a response below. Alternatively, if you have seen an increase or performance improvement in your pay per click advertising since the release of Instant Search we want to hear from you as well.

The other issue I'm wondering about is what do searchers think about all of the dynamic stuff going on in the background as you start to type in a keyword phrase? Do most users want to see organic and paid results instantly changing as they type in a keyword phrase. Share your thoughts below.

Affiliate Marketing Data

on 08 September 2009  Affiliate Marketing, CPA Offers  Accountability, Affiliate Management, Affiliate Marketing, Affiliate Partner, Bottom Line, Click Bank, Commission Junction, Conversion Rate, Conversion Rates, Conversions, Duration, Loose Control, Management Companies, Management Company, Marketing Data, Pixel, Recent Article, Swing, Test Site, Traffic

I thought I would post a follow up to a recent article I posted regarding Commission Junction performance. Over the weekend I ran a test on one of our own offers replacing a top performing Hydra Network offer. What was the result? A mind-blowing 59% conversion rate. Of all the traffic that hit our thank you page for our test site, 59% of that traffic converted on the thank you page offer. This beat out the highest performing affiliate offer to date that converted at 26%.

I will monitor results for the next couple of weeks and report back with findings and an averaged conversion rate over the duration of testing. What does this demonstrate? Affiliate offers may not convert as well as your own offer. While affiliate offers are convenient, you loose control of conversions and accountability if the affiliate partner will not let you put a tracking pixel on their site. We have seen affiliate offers swing between 3% and 26% conversion rates on average.

This is why many folks are exploring "licensing". A term for contracting directly with a partner to generate leads, sales, traffic, vs. going through an affiliate management company such as Click Bank or Commission Junction. I'm not condemning Click Bank of Commission Junction because they surely have made many folks a bunch of money.

The bottom line is this. If you are not looking at and measuring your conversion rates, you are leaving money on the table.

What are your thoughts on affiliate offers through some of the major affiliate management companies? Share your thoughts and findings with our visitors.

Commission Junction - Affiliate Marketing

on 29 August 2009  Affiliate Marketing, CPA Offers  Affiliate Management, Affiliate Marketing, Commission Junction Affiliate, Commissions, Conversion Rate, Conversion Rates, Conversions, Hunch, Hydranetwork, Joke, Loser, Management Networks, Marketer, Marketing Commission, Month Of August, Numbers Don, Poor Performance, Proof, Stack, Startling Differences, Success Stories

Commission Junction is joke unless someone can prove me wrong. After some split testing along with some CPA network offer tests, Commission Junction comes up a loser in every test.

We recently let a HydraNetwork CPA offer run its course. The first month it made over $5000 with our offer converting at over 25% for the month. For the month of August in which one of our offers expired, it closed out at a conversion rate of just over 21%. The offer paid out less than $10 for each conversion.

How's that stack up with similar or identical offers on Commission Junction? We ran a CJ.com offer from the same company with a slightly different ad and it barely converted at 3%. After testing another offer from a major company we had ZERO conversions for our test on 8/28/09.

In yet another test, we bought some products for our office through a Commission Junction banner on one of our sites, and the order never recorded. Only after contacting the vendor directly did they give us credit for the purchase. CJ.com lists various reasons why a click or conversion may not register successfully. Our take is that most affiliate management networks are designed to break easily to reduce commissions paid out. (No hard proof, just a professional hunch)

In addition to our split testing, we track all of our outbound clicks to affiliate offers and those numbers don't always match and some with startling differences in some cases.

Are you a Commission Junction marketer? What have your conversion rates been like? Are you a super affiliate or know of other programs similar to CJ.com that convert better? Share them with our visitors by responding to this article.

We will continue to test various offers through the Commission Junction network and report any success stories, but for now we remain disappointed with the poor performance of CJ.com offers we've tested against other successful offers on other networks.