Do you need more leads for your business? Are you looking to make 2010 the year you bring your website or business to the next level? If so, Search Engine Pro is happy to help you generate leads for your business.
Drop us a line to discuss your specific and unique lead generation needs.
How does it work? and what is a private CPA?
A private CPA = private cost per action arrangement between Search Engine Pro and you. We generate exclusive leads for your business or enterprise. There are no middlemen, CPA, or affiliate marketing companies in the middle.
Need to see some examples of our lead generation efforts? See: Lead Generation PPC
The truth about affiliate marketing and CPA offers. While I won’t call everyone who runs an affiliate program a crook let me share some of the results we have seen in testing with one of our other business associates. Before I do that let me tell you this. Most affiliate companies do not want to pay you a commission. Why? because it eats away at their margins plain and simple.
For the past 90 days we’ve been testing several affiliate offers with one or peers in the industry. We both started with the same offer. Their first month, generated over $50k and we hit $6k. For both of us it represented about a 25% conversion rate on our click throughs to the same offer. During the 2nd month both of our conversions dropped to 15% and now in our 3rd month of testing we are at 10% conversions.
We tested another affiliate offer and saw the same exact results. First month conversions are high and then subsequent months slowly deteriorate.
Affiliate marketing can be lucrative and there is certainly money to be made, just be aware of this. Affiliate and CPA offer providers are always looking for ways to reduce payouts. I’ll even throw this out into the blogosphere as an open challenge for someone to prove me wrong.
So what do the heavy hitters do? The heavy hitters in online marketing have direct marketing contracts with product and service providers. They get paid on a percentage of the overall sales. No affiliate links or affiliate IDs to mess with.
As you look at affiliate offers, don’t get hung up on a specific product, brand or payout. The bottom line is conversion rates and how much your affiliate check is each month. Some offers may pay less, but have a higher conversion rate than offers with high pay outs.
Monitor and track your conversion rates every month. If an offer starts to drop find something else.
Look for more updates to come on this fun and sometimes frustrating area of opportunity.
In my previous post “What’s Up With CPA Offers” I raised the question of possible fraud on the part of the affiliate offer provider. After all, it’s a known fact in the industry that companies that provide affiliate offers will instinctively try to figure out how an affiliate is getting traffic and then take measures to cut the affiliate out all together. This is especially true with affiliates that use Google Adwords, Yahoo, and MSN PPC, and is why it is important to cloak affiliate URLs.
Today has shown an interesting turn of events as I emailed one of the CPA networks this week and brought up the potential issue of some type of affiliate fraud. AMAZINGLY today, two campaigns that were at 15% and 5% conversions yesterday have jumped to 28% and 37% conversion rates. The later had never gone over 10% a conversion rate and never more than one conversion in a day. Today this offer is at 3 conversions at over $30 each and still a long day ahead.
Is it possible that CPA networks have the ability to skim traffic or throttle conversions? While it has only been one day, the timing of my email certainly raises suspicions. So the question now becomes, why would CPA networks throttle or control the number of conversions? Can a CPA network divert or skim some extra cash by essentially taking traffic from affiliates?
How may affiliate marketers or folks doing CPA offers have seen a similar trend in their numbers?
Look for more results to come
This is probably a topic not many have touched on, but having worked with CPA offers for over a year now I’ve noticed a trend. Whenever we start off with a new CPA offer the conversion rates are terrific. We have a CPA offer that has been converting as high as 30%. The honeymoon is however over and the trend has set in. We are now nose diving to 10% conversions rates.
Now I’m not going to accuse anyone of fraud or pulling some kind of shenanigans, but I’m betting folks that pay out on some CPA offers don’t like paying out those commissions. How hard is it to learn the IP address of a particular affiliate sending traffic and then start pulling some black hat magic to capture the customer information without paying the affiliate on the conversion? I’ll bet donuts to dollars this happens, but affiliates are too busy to figure it out or inquire.
Are you making money with CPA offers? Have you seen or experienced CPA fraud? Share your experience with our readers.
For those that might be thinking our drop in conversions are due to spikes in traffic or visitors, all of our CPA offers are on the back-end of our product / service thank you page(s). It’s always a percentage of our exit traffic. So for an exit page offer to convert at 25%+ over a 30 day period and then tank to 10% the following month consistently tells me that someone is up to something.