Mobile Marketing

While I’m not in over my head into mobile media marketing I am paying attention. There’s a lot going on and some really good sources of information are starting to surface.

It’s no secret that the US is last in the parade when it comes to mobile marketing. Asia and the UK are both further ahead than the US in this space. But with Sprint announcing the upcoming release of the first 4G phone in the US this is huge. Also, Dallas, TX is one of the first big city’s to get 4G.
So what’s 4G and why is it so important? While I won’t touch on frequencies or the IEEE stuff, 4G is also referred to as WiMax.

Wimax has an effective range of 30 miles which looks like it could be promising for rural areas. 4G / Wimax has the ability to hit speeds of 70MB per second which could give some of the traditional broadband providers a run for their money.

4G opens up a world of possibilities for mobile marketers and mobile device users alike with amazing speed and range that was not possible with traditional WiFi type networks.

Here are some keyword words to be paying attention to in the coming months:

  • Mobile Marketing
  • Mobile Social Marketing
  • Location Based Social Networking
  • 2D Bar Codes
  • Mobile Keywords / Short Codes

Bandwidth and range are the keys to unlocking the power and true potential of mobile devices. I’m going out on a limb and making a strong prediction that mobile device use and how we market to potential customers will look tremendously different than it does in 2010.

What are your marketing predictions for mobile device use and marketing? Share your thoughts, vision, and ideas with our readers.

Frosty The Snowman Visits Dallas | Search Engine Marketing?

Today the Dallas Fort Worth area had the pleasure of being visited by Frosty the Snowman along with more than four inches of snow in some places. Since it is uncommon for us to get snow in the Dallas Fort Worth area; it’s a big deal when it does. Below you can see some photos of my son and daughter with a friend visiting with Frosty. So you’re probably wondering at this point, what does snow in Dallas Texas and Frosty the Snowman have to do with Internet marketing.

Here’s the connection; Everyday there are local, national and global events or occurrences that are blog and newsworthy. By writing an article or providing some valuable insight or perspective, you could generate additional clicks to your website.

If you’re not taking advantage of breaking news and events, you’re probably missing out on some potential traffic. Don’t worry; you may not need to do a bunch of writing. There is a market emerging for sponsored blog posts or articles. I’m doing some research on this now so I’ll post results of what I find later, but we will certainly be providing a venue on SearchEnginePro and some of our other sites for sponsorship of our articles and posts.

So whether you actually write the article or pay to sponsor one, you can get in on the immediate buzz of breaking news by sponsoring posts on someone else’s site or blog. This will give you valued back links to your site.

While we are enjoying a bit of snow here in the Dallas, TX area; Washington DC and the eastern seaboard are bracing for another winter blast that could have them buried in snow for a couple of months.

So how do you tie it together? Let’s say for example we’re talking about my favorite auto service center here in the Dallas area, Christian Brothers Automotive. They might write some articles or create buzz because of the weather we are having.

  • Loosing traction in the Dallas snow? Bring your vehicle in for a free tire inspection.
  • Are your tires ready for snow in Dallas? You could write and article on the importance of good traction and how to check for excessive tire wear.

I’m sure you get the point. There are many ways to take advantage of daily or upcoming events that will generate buzz and bring additional traffic to your website.

Until the next post, say hi to Frosty if you see him in your neighborhood.

(This post has been sponsored by Auto Loan provider Community Auto Credit)

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Breaking News: This Just In – Best Snowman Photo in Dallas, Texas

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This is an example of the type of buzz you can create with a little bit of effort. So what’s going on in your community or neighborhood today? Is there any breaking news affecting your industry, the country or the globe? Special thanks to Jason Sickles, Editor with Dallas Morning News.