Craigslist Phone Authentication and Internet Marketing

It’s March 31st, 2010 and my stats indicate that nearly 40% of all my inbound traffic this month is related to craigslist phone authentication not working. It’s amazing how many Internet marketers or Craigslist users are trying to figure out to work around the phone authentication issue.

I’d like to propose one thought on why this is such a big issue  right now; Too many online marketers put all their eggs in one basket. Lots of folks discovered that Craigslist was a good marketing alternative to understanding how to use Google or some of the other major search engines, directories, blogs, classified ads, or other marketing tools.

Now, Craigslist has implemented phone authentication which for many does not appear to be working at all and I have not seen one valid work-around or a post that would indicate someone has figured out how to get around Craigslist phone authentication.

So where does that leave the folks that have staked their entire online business model with Craigslist? Time to try something different. I’m guessing that some creative folks out there will develop a Craiglist alternative or develop a list of really good classified ad sites.

It’s never good to put all your eggs in one basket, just as many marketers discovered when Google turned off their Adwords account for no understandable reason.

Marketers used numerous classified ad sites before Craigslist so why would they have stopped? Craigslist was too easy. If online marketing was easy, everyone would be doing it. Online marketing takes time, effort, and some good old fashioned hard work from time to time.

Here’s my advice if your business is crashing because you can’t authenticate your Craigslist account. Try something different. Don’t stand by and watch your business tank, and what ever you do in the future plan on being more diversified in your traffic sources.

See my original article and thread here: Craigslist Phone Authentication

Shameless plug for two classified ad sites:

Google AdWords: Don’t Put All Your Eggs In One Basket

No, this is not an Easter related article and has nothing to do with putting Easter Eggs in multiple baskets. But what it does point out are some of the inconsistencies with Google Adwords and why you need to spread your risk out on multiple search engines and continue to explore every avenue including email, social media marketing, video marketing and other methods that will bring consistent traffic to your website that will convert to a sale, a lead, or whatever it is you are looking to measure.

In the past two weeks one of our Google Adwords accounts traffic dropped off sharply. The account has been active for over a year and has a fairly consistent track record. The traffic on this account dropped off by over 100,000 impressions per day. Several calls to Google resulted in one rep stating that is was probably competition (which I challenged) and a second rep stating that it is normal for Content Network traffic to swing up and down much higher than 100,000 impressions on any given day.

No matter how successful an Internet marketer you are, your business will be subject to the fluctuations of Google Adwords traffic and any other search engine PPC program for that matter. This is one reason video marketing and social media marketing have exploded.

Have you seen major fluctuations in your Google Adwords traffic? Share your story with our visitors.