Tag: google-adwords

Google Adwords Search Network Only Issues

on 16 October 2017  Pay Per Click  Adwords Search Network Only, Adwords Search Only, Google Adwords, Google Adwords Flaws, Google Search, Google Search Partners, Parked Domains Adsense, Parked Domains DoubleClick

I managed Google Adwords at a very high level for nearly 9 years managing a monthly ad spend of $200k+ per month. Think of the ramifications if you didn't recoup your ad budget with that type of burn.

Today, I'm looking at live website traffic via Wordfence and astounded to see how much Google Adwords traffic is coming from doubleclick and parked domains.

Under my campaign settings, I'm set for Google search and search partners. One would assume that this would be premium traffic from legitimate mobile or desktop searchers landing on Google.com or a partner website. (whatever that really means)

In my opinion, parked domain traffic is some of the worst potential traffic and Adwords customers should not be paying a premium for clicks coming from parked domains. I put these types of domains up there with the "Display Network" traffic. While some publishers try to make money by running Adsense or DoubleClick and creating great content to draw a real audience, others have mastered the art of "click fraud" on parked domains and similar Adsense sites.

With the Display Network, you can monitor conversions and even block domains that don't generate conversions at your targeted numbers or CPA. With parked domains running under Google's "Search only and search partners" you have no way of managing these sites...and I think Google is keenly aware of this. I'm hoping at some point Google will create a distinction between "Search only" and "Search Partners" so you can turn off "search partners" if you choose or manage the conversions that come from search partners.

The only way you can catch this activity is by monitoring live traffic coming to your site or a third party analytics tool...not "Google Analytics".

So Google...if you by chance happen to catch this short write-up, I hope you'll consider giving Adwords advertisers more control over what types of traffic we get via Google search only / partners and the ability to block or turn specific types of traffic off.

Here's my final thought. I think Google knows very well that by keeping the curtains closed on search only partner traffic they have a better ability to dial or tweak the type of traffic a specific advertiser receives. This allows them to send more direct search traffic from Google search while less important advertisers get a blend of search only and partner traffic.

What are your thoughts on the quality of traffic coming from Google search only partners?

PS - When talking to Google Adwords rep, I asked him the difference between Adsense traffic (Display Network) and DoubleClick traffic (Search Only / Partners) traffic. Supposedly, DoubleClick is for high-end advertisers / clients with big budgets. So if that's the case, why would DoubleClick be involved with parked domain traffic?

Auction Insights Google Adwords

on 24 May 2012  Google  Advertisers, adwords auction insights, Auction, auction insights, Chaos, Competitive Intelligence, Google, Google Adwords, google auction insights, Insights, Logging, More Detailed Information, New Feature, Several Factors

Were you as surprised as I was when logging into your Google Adwords account recently to see a new feature offered call "Auction Insights". A new feature designed to provide a level of competitive intelligence at the keyword level as to who you are competing for several factors:

  • Impression Share
  • Average Position
  • Overlap Rate
  • Position Above Rate
  • Top of Page Percentage

For more detailed information on this new feature here are some great articles to reference:

What are your thoughts on this new feature? Will it help advertisers or create more Adwords Chaos?

Adwords Auction Insights

 

Fake Google Adwords Display URL

on 17 September 2011  Google, Pay Per Click, Uncategorized  adwords display url, Amazon, Attorneys, Canon, Consumers, Corporate Domain, Court Subpoena, Destination Url, Domain Name, Email Updates, Ethics, fake adwords display url, fake google adwords display url, Google, Google Adwords, Marketing, Match, Nbsp Nbsp Nbsp Nbsp Nbsp, Precident, Regard, Scanner, Screen Shots, Tactic, Url, Urls, Web Page

Fake Adwords Display URL? I did not think it was possible, but I finally ran across a Google Adwords ad using a fake display URL. I was looking for a Canon p-150 scanner. I thought I was going to land on BestBuy.com, but instead landed on a Weebly.com page which then redirected me to Amazon.com  (Check out the screen shots below)

While I won't talk about the ethics of this or how Google missed a display URL that does not match a destination URL...this is some slick marketing. I doubt the individual or entity could be identified by anyone without a court subpoena.

 

Fake Google Adwords Display URL

Directed me to a Weebly.com web page below.

 Adwords Display URL

Typically has to match up with the destination URL unless using a tracking service of some type.

Again, this is a pretty slick marketing tactic. I'm not sure if there is any legal precident of using a corporate domain / sub-domain name to fake out consumers into thinking they are going to a corporate website and then land on an affiliate page.

Once the cookie is loaded, the affiliate will get the sale if the visitor makes a purchase.

Have you run across fake Google Adwords display URLs? or do you use fake display URLs in your marketing? Any Internet attorneys that care to comment on any possible legal issues resulting from the use of this tactic? Comment below or sign up in top right hand corner of this page for email updates.

For more information on Google Adwords display URL policy - click link

Here's interesting point with regard to Google's display URL policy for Adwords. There is nothing covered regarding the use of false or misleading display URLs.

Google Adwords Keyword Status Change

on 06 September 2011  Google, Pay Per Click  adwords keyword status, Clue, Google, Google Adwords, Information Tool, Keyword, keyword status, Status Tool, trouble shooting adwords

Google has added some additional information to the keyword status tool recently. I'm not sure when it was added yet, but it is a welcome change.

Previously when checking status of a keyword, you might see that a keyword is eligible, but when checking to if the keyword was displaying you would see a message similar to that on the left with "No" in red. You would only see that there was another ad or keyword triggering in another area of your account.

Now, if another keyword triggers a different ad for a similar keyword, Google is pointing to the specific keyword, campaign, and ad group. This is a great tool for trouble shooting your account.

It would drive me crazy when I saw this message, but had no clue as to what keyword might be triggering rather than the specific keyword I wanted to trigger an ad.

Has the addition of keyword, campaign, and ad group information to the keyword status tool helped you trouble shoot your adwords account? Share your story and comment below>>>

Making The Million Dollar Club - Google Adwords

on 18 July 2011  Google, SEM  15 Minutes, Advertisers, adwords guide, Auction Style, Credit Card, Dollar Club, Google, Google Adwords, Google Engine, Google Search, Marshall, Referral, Search Engine Results, Traffic, understanding google adwords, Ups, Ups And Downs, Website Advertising, what is adwords, what is google adwords

We've recently broke in the the Google Adwords million dollar club. While it's taken us some time to reach this goal there are companies that spend a million+ on Google Adwords advertising each month.

Here's a small screen shot from our account  below>>>

If you are looking to get traffic to your website, advertising with Google Adwords is the fastest way to do it. You can set up an account, load it with funds from your credit card and then start getting traffic in as little as 15 minutes. We've had our ups and downs with Adwords, but we've been profitable.

I'm in the process of getting my referral codes from Google to give potential new advertisers anywhere from a $50-$100 credit for setting up a new Adwords account.

Want to get the most out of Adwords? Perry Marshall wrote the first book on Google Adwords. You can get a copy of his book here:

What is Google Adwords?

Google Adwords is essentially an auction style of bidding on specific keywords for placement on Google SERPs - Search Engine Results Page(s) Check out the screen-shot below:

Click image to enlarge