Were you as surprised as I was when logging into your Google Adwords account recently to see a new feature offered call “Auction Insights”. A new feature designed to provide a level of competitive intelligence at the keyword level as to who you are competing for several factors:
- Impression Share
- Average Position
- Overlap Rate
- Position Above Rate
- Top of Page Percentage
For more detailed information on this new feature here are some great articles to reference:
What are your thoughts on this new feature? Will it help advertisers or create more Adwords Chaos?
Adwords Auction Insights