Set mobile bid adjustments for ad groups or campaigns Adwords

Having trouble figuring out how to set mobile bid adjustments with Adwords new Enhanced campaigns? Check out this Google Hangout with Google Adwords specialists.

 

Additional Enhanced Campaign Resource: https://support.google.com/adwords/editor/answer/30532?hl=en

Auction Insights Google Adwords

Were you as surprised as I was when logging into your Google Adwords account recently to see a new feature offered call “Auction Insights”. A new feature designed to provide a level of competitive intelligence at the keyword level as to who you are competing for several factors:

  • Impression Share
  • Average Position
  • Overlap Rate
  • Position Above Rate
  • Top of Page Percentage

For more detailed information on this new feature here are some great articles to reference:

What are your thoughts on this new feature? Will it help advertisers or create more Adwords Chaos?

Adwords Auction Insights

 

Reilly Labs Review

Reilly Labs Review

Some of you may know or heard of Reilly Labs through the Warrior Forum or through some of the WSO’s he promotes. My review is based solely on two products I’ve purchased from Reilly Labs:

  • QR Code Generator
  • Google Maps Generator

These are plugins for WordPress that are  generated by using Adobe Air, neither worked. I filled out multiple trouble tickets that were never answered and as recently as last week i called his PayPal listed phone number (Google Voice) and left a message asking for help with these products. My calls and messages went unanswered.

Reilly Labs Website

reilly labs review

Reilly Labs is still around and active in the Warrior Forum. I get numerous emails from him or his company promoting the next big WSO, but no responses for product support.

Reilly Labs Emails

Bottom line – order from this cat at your own risk.

If I do here from Reilly Labs, I’ll be happy to post any resolution, but as of now I have two products that I’m unable to use.

Learn more about Internet Marketing

Fake Google Adwords Display URL

Fake Adwords Display URL? I did not think it was possible, but I finally ran across a Google Adwords ad using a fake display URL. I was looking for a Canon p-150 scanner. I thought I was going to land on BestBuy.com, but instead landed on a Weebly.com page which then redirected me to Amazon.com  (Check out the screen shots below)

While I won’t talk about the ethics of this or how Google missed a display URL that does not match a destination URL…this is some slick marketing. I doubt the individual or entity could be identified by anyone without a court subpoena.

Adwords Display URL

 

Fake Google Adwords Display URL

Directed me to a Weebly.com web page below.

 Adwords Display URL

Typically has to match up with the destination URL unless using a tracking service of some type.

Again, this is a pretty slick marketing tactic. I’m not sure if there is any legal precident of using a corporate domain / sub-domain name to fake out consumers into thinking they are going to a corporate website and then land on an affiliate page.

Once the cookie is loaded, the affiliate will get the sale if the visitor makes a purchase.

Have you run across fake Google Adwords display URLs? or do you use fake display URLs in your marketing? Any Internet attorneys that care to comment on any possible legal issues resulting from the use of this tactic? Comment below or sign up in top right hand corner of this page for email updates.

For more information on Google Adwords display URL policy – click link

Here’s interesting point with regard to Google’s display URL policy for Adwords. There is nothing covered regarding the use of false or misleading display URLs.

Google Adwords Keyword Status Change

Google has added some additional information to the keyword status tool recently. I’m not sure when it was added yet, but it is a welcome change.

Previously when checking status of a keyword, you might see that a keyword is eligible, but when checking to if the keyword was displaying you would see a message similar to that on the left with “No” in red. You would only see that there was another ad or keyword triggering in another area of your account.

Now, if another keyword triggers a different ad for a similar keyword, Google is pointing to the specific keyword, campaign, and ad group. This is a great tool for trouble shooting your account.

It would drive me crazy when I saw this message, but had no clue as to what keyword might be triggering rather than the specific keyword I wanted to trigger an ad.

Has the addition of keyword, campaign, and ad group information to the keyword status tool helped you trouble shoot your adwords account? Share your story and comment below>>>